A travel guide to wellness: New Bainbridge yoga center offers community and …
Visitors may walk in for a beginners pilates class but leave with a newfound confidence to give meridian-based tapping a try, a stress dissolving practice based on acupressure. With a variety of wellness … Like most things good, Dayaalu began with a …
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His guide: love for his community
Whately town meeting moderator Paul Fleuriel sits in the original meeting room in Whately Town Hall on Tuesday, holding the gavel he used to moderate his first meeting back in the early 70s. Recorder/Micky … Each year, townspeople congregate at the …
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Obama Tries Once Again to Pivot Towards Asia
On Tuesday, President Obama will begin a weeklong trip to Asia, attempting to continue an effort he first announced nearly two and a half years ago to step up the United States' presence in the region. The president's second-term … threw a wrench in …
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Escape entertainment guide
For more information and advance registration, contact Kathi Wilson at (931) 647-6516, extension 101, or via email at kswilson@firstcommand.com. Also, visit www.firstcommand.com/fisher-house to download the entry form, waiver and media release. Scan …
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Mass. Manufacturing Summit to Be Held in Worcester Next Tuesday
Massachusetts manufacturers and industry supporters will convene for the second annual statewide Advanced Manufacturing Summit on Tuesday, April 29 at the DCU Center in Worcester. The event, which is hosted by the Advanced Manufacturing …
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“Take-Your-Kids-To-Work Day”: A Survival Guide
I received the advisory about Turner Broadcasting's “Take Your Kid to Work Day” plan, part of the national “Take Our Daughters and Sons to Work Day” scheduled for Thursday. (Turner … A parent gets busy with a project or a long conference call, gets …
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What you measure is what you get!
One of the key communication channels in most projects is the request from PMOs and similar bodies to project management teams for information and the supply of the data requested. Certainly quality guru W. Edwards Deming said 'In God we trust, all …
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Council approves loan for airport's new hangars
Junkin, who had reviewed a consultant's report on the City's Asset Management Plan that was completed at the Province's direction, said it is not the time to be taking money from City reserves to build new infrastructure. “We're more than $ 20 million …
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The Paranoid's Survival Guide, Part 1: How to Protect Your Personal Data
From the NSA's admission that it is capturing and analyzing metadata on every American to Facebook's appropriation of users' posts, likes and images for use in product advertising endorsements, privacy concerns are now top of mind. According to a …
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InsiderThreatDefense.Com (ITD) Releases Insider Threat Program Training …
The ITP Training Course was developed in response to the many recent data breaches affecting the U.S. Government (WikiLeaks, NSA Breach) and businesses. The course provides organizations with a proven and comprehensive enterprise framework for …
Read more on Virtual-Strategy Magazine (press release)
InReality Reveals Secret Sauce in Content-Rich Guide for Creating Impactful …
The three-part guide articulates the necessary processes and tools for business and marketing professionals to imagine, design and implement intentional customer experiences in real world environments such as retail stores. … It offers the reader …
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Ocean Rig UDW Inc. to Present at the Raymond James 35th Annual Institutional …
A PDF version of the slide presentation used at the conference will be available in the Investor Relations section on the Company's website at www.ocean-rig.com. About Ocean Rig UDW Inc. … The Private Securities Litigation Reform Act of 1995 provides …
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Scorpio Gold Reports on Expansion Drilling at the Brodie Satellite Deposit …
Further details are presented in the Company's quality assurance and quality control program for the Mineral Ridge project at: www.scorpiogold.com/i/pdf/reports/QAQC-MR.pdf. … Forward-looking statements are frequently characterized by words such as …
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The Complete Guide to LinkedIn Etiquette
Katrina Wright, VP at Ferguson Partners, a global professional services firm specializing in executive search, says a public profile can alert the right people that you're interested in their work. "If [you] are browsing profiles of HR managers at …
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How loud can you yell? How outrageous can you be? These are questions marketers have been asking for nearly a century. This paradigm shifted when Doyle Dane Bernbach injected intelligence into advertising in the 1960s with their revolutionary “Lemon” print ad for Volkswagen. For them, it wasn’t about how loud you can yell, it was about how interesting you are. Since the 1960s, there has been a blend of intelligent campaigns, but far outweighed by yelling matches (think Times Square).
With the inception of the web, the thinking that drove real-world advertising shifted to the online space. There was a mix of flashy and intelligent banner ads. But just as Doyle Dane Bernbach shifted attitudes in advertising in the 1960s, we are in a transitional stage in marketing. A new evolution in thinking is emerging in online marketing. It’s not about how flashy your banner ad can be. It’s not about how loud you can yell. It’s about how interesting and remarkable you are. It’s not about saying you’re remarkable. With the influx of peer-to-peer networks, it’s not about you anymore. It’s the value consumers place on your product or brand.
The new thinking speaks to the importance of consumers. It’s about being relevant and speaking to the intelligence of your audience. What does a hair growth product matter to a 14 year-old girl browsing Facebook? It’s white noise. However, what if you offered that 14 year-old girl your product. Given her connections in the social community, it might be worthwhile.
Key Concepts:
Reciprocity and participation – Have an active relationship with others in the community.
If you added an extra zero and a reader calls you out on it, thank them. Intelligent user comments are trying to make your product better. Or, if you’re on Digg and someone asks you to digg something for them, do it. When the time comes you can then call on them to reciprocate. Or, if you’re promoting a new hair gel, go to hair enthusiast bloggers and give them the product to try. Let them make the claims for you. If you’re gel really does help curl hair, it’s much more powerful if a blogger says it than your marketing department.
Ethics — Remember the Working Families for Wal-Mart? Supposedly an organization of Wal-Mart enthusiasts. There are legions of such people, but the Working Families for Wal-Mart were paid to write good things about the national grocery chain. Deceptive? Of course and Wal-Mart paid dearly. Paul Gillin discusses the firestorm of controversy from bloggers and ultimately, tarnished Wal-Marts online reputation in his book, the New Influencer. Honesty is a highly valued commodity in the blogosphere. A company that can recognize mistakes and promptly fix them is one with high merit in the digital world.
Timeliness – Twitter trends come and go. Kanye West was a trending topic for several days and then disappeared until the next kerfuffle. Will Plate, from Command N, discusses the importance of timeliness in the blogosphere. Though Twitter trending topics are hard to predict, there are annual events that are foreseeable. Think about December holidays. It’s the time for giving and charity. Why not create a giving tree on your website, where users can donate time or money for a charity?
Talking to the Blogosphere
As The New Influencers discusses in detail, blogs are an essential marketing tool. There are over 184 million bloggers worldwide. Why? It’s inexpensive, accessible, interactive and engaging. Not only can your company launch a blog, but you can tap into key influencers in the blogosphere to talk about your product. Prioritize which bloggers make the top 10 or 20 “most popular” list. Take example from…
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The Party Guide to Social Media Management in 20 Tips
You wouldn't plan a real life party anywhere. You'd pick a venue that provides you with everything you … You can choose the best platforms to use for your business by researching which demographics hang out where and comparing them to your target …
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BlogTalkRadio is Leading the Way with Branded Content
If Baker's assumption is accurate, then a number of print, digital, and broadcast outlets – both new and seasoned, including the Journal itself, The Washington Post, The Huffington Post, Slate, Business Insider, and The Atlantic – are in on this so …
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Boulder officials say request for Xcel assets is just fine
Boulder city officials said there's nothing wrong with their letter to Xcel Energy Inc. about which of the utility's assets the city wants to condemn and buy. Boulder plans to condemn and buy these assets to create a new city-owned utility serving its …
Read more on Denver Business Journal (blog)
Finding Business Investors to get the required financial support for your business is a bit of a difficult task. However, in the past few years, many investors have set up large groups in order to provide monetary assistance to as many entrepreneurs as possible. These investors provide you an adequate amount of money you require to start your venture. In return, most of these investors take some portion of the revenue generated from sales or company stock. To find a potential investor, there are few ways to locate and convince him/her to invest in your business. These ways are listed below, in order to help you proceed for finding suitable investor:
Before proceeding to find investors for your Startup Venture, you must write down your business plan. A written venture proposal will guide you in your business, and include your purpose, the required setup expenditure, miscellaneous expenses, projected sales & other information related to your business. This way you will be one step closer to gain the interest of business investors.
Make a detailed list of suitable and sound investors. Add people in your list who you think have sufficient money and interest to invest & take a risk in a startup venture. Leading business owners related to your dream industry are the best places to start from. For example, if your business is related to educational sector, then other education related organizations might be interested in financing your dream company.
Try to find out business investors by locating their websites, as we all are living in 21st century and nowadays investors are looking to explore internet market. As a result dozens of investor websites are easily available on the internet, where budding businessman can search for potential investors. These investors are also called as Business Angels, as they can provide huge amount for any startup business.
Develop a dynamic presentation to impress business investors, and to do that you can write a speech to present your idea of venture in order to convince them for investing in your business proposal. In your presentation, include information related to the products & services you will offer through your business, approximate expenditure involved to start the venture, demand of the product & services in the market. Apart from this, you must include your future business plan in your presentation, such as what the organization will do after one or more year.
Jacklin jonse has a 4 long years of career proficiency of working as a content writer. Throughout the years, Ms. Jacklin has been writing content about Starting Small Business and business investors related issue and has offered some of the outstanding contents to our viewers. My favorite business investors site is: http://www.indianangelnetwork.com
A Broadcasters' Guide To Washington Issues
Over the summer, Acting Chairwoman Mignon Clyburn advised Congress that the FCC is monitoring complaints related to loud commercials, and suggested that if a particular station receives a sufficient number of complaints, the FCC will issue a Letter of …
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The Perverse Exemption
19 letter, Secretary Kathleen Sebelius informed Virginia's Mark Warner and five other members of the Democratic Senate Caucus that what she called a "small number of consumers" would be granted an "exemption from the individual responsibility … "The …
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This Day, January 7, In Jewish History by Mitchell A. Levin
The lectures will touch on topics related to business, home, the stage, politics, school and the press and will be given in Rabbi Silver's characteristic manner." 1919(6th of Shevat, 5679): … 1932: Chaim Arlosoroff, head of the Political Department …
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