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Pricing Engine Launches the First Solution for Small Businesses to Create, Manage and Optimize Online Advertising from a Single Platform

New York, NY (PRWEB) March 15, 2013

Pricing Engine, http://www.pricingengine.com, today announced the launch of an easy-to-use but powerful platform for online advertising that levels the playing field for small business owners looking to significantly improve the performance of their ad dollars. The Pricing Engine platform is available now for optimizing multichannel search marketing campaigns, with tools for display media, social media advertising and e-commerce coming later this year.

Pricing Engine was founded by CEO Jeremy Kagan, formerly a Vice President with the Global Digital Business of Sony Music Entertainment, and Vice President of Strategy at digital agency Publicis Modem, and Chief Technology Officer Yagmur Coker, former Lead Technologist for The Knot. Kagan, also a long-time adjunct professor of digital marketing at Columbia Business School, recognized the need for a simple tool for the smaller advertiser after years of consulting and agency work with clients of all sizes.

“The vast majority of small business owners are either too busy running their operations to effectively manage their online advertising campaigns, or can’t afford optimization platforms used by the Fortune 500 – or both,” said Kagan. “Because of this, we saw a clear need in the marketplace for a solution that allows small businesses to improve their ad performance in a simple, efficient and unified manner. Pricing Engine gives small business owners a decided edge in terms of their ability to get more sales and leads through digital advertising.”

Pricing Engine is a game-changer for small business owners lacking the time, resources or expertise to improve their search marketing and digital advertising performance. It uses patent-pending, data-based algorithms and predictive analytics to provide recommendations in plain English – not ad tech jargon – on what works, what doesn’t and how to improve.

Pricing Engine’s benchmarks are based on anonymous data crowd-sourced from peer businesses via advertising channels like Google and Microsoft. It compares a business’s ad performance against peers based on a number of user-selected parameters such as type of business, industry, geography and advertising budget. Pricing Engine provides a letter grade of performance in key areas, as well as recommended improvements – including use of keywords and ad copy – and critically, the estimated dollar value of an improvement in terms of sales or leads. Diagnostic tools designed for different business types ensure common mistakes are quickly identified and fixed.

Pricing Engine employs machine learning to refine and improve results. The system gets “smarter” over time based on the volume of data available, and on campaign performance across the various combinations of selection criteria.

During its beta period, the company has signed up hundreds of small business owners who have used the system and suggested enhancements. To accelerate the process, Pricing Engine is working with resellers in a number of industries to reach small businesses. To date it has signed reseller partners with access to more than 500,000 U.S. small business owners and will be rolling out the system with its partners across the country in the coming months.

Now Pricing Engine is being released to the general public, with a powerful yet simple dashboard that allows users to both create and manage search campaigns simultaneously across Google, Yahoo and Bing. Campaigns can be created once and deployed everywhere with changes to improve performance pushed out to all channels at the same time – making management easy and fast.

Over the next few months, enhancements will be added to the Pricing Engine platform for display advertising (Google Display and LiveIntent, among other channels), social media marketing (Facebook, LinkedIn, and others) and e-commerce (Amazon Product Ads and Google Shopping, among other channels).

About Pricing Engine

Pricing Engine is the first solution that provides small business owners access to a single, easy-to-use platform that lets them optimize their investment in online advertising across various channels without being digital media experts or expending resources they don’t have. Its “report card” feature assigns a letter grade on ad performance, based on benchmarking using variables like geography, type of business and budget, and tells users in plain English how they can improve their results. Pricing Engine’s patent-pending, powerful algorithm-based predictive analytics continually refine and improve ad performance. Now available to optimize search advertising campaigns for small businesses, the platform will soon be expanded to include tools for improving display advertising, social media marketing and e-commerce results as well. For more information, visit http://www.pricingengine.com.







PersonalWeb Releases Social Learning Platform Update Enabling College Students to 'Study Together From Wherever'


Tyler, TX (PRWEB) March 19, 2013

Internet technology company PersonalWeb® announced today the launch of its latest version of StudyPods®, a collaborative social-learning platform for university and college students to connect and share academic knowledge with each other at their own university or at colleges worldwide. The site, created with the help of students in The University of Texas System, enables students to connect, collaborate and share academic knowledge with each other at their own university or at colleges worldwide.

“We’ve adopted a new slogan ‘Study together from wherever’ because it better describes one of the key benefits for using StudyPods so students can easily form virtual study groups,” PersonalWeb President Michael Weiss said.

StudyPods new version 2.3 provides a simplified user interface so students can navigate the study-help site more effectively. Free storage space is now increased to 5GBs for each user to ensure there is ample space to store files. Also included are intuitive prompts explaining key functions and tools featured on the site enabling students to quickly become familiar with all the features of StudyPods.

Through StudyPods, students can create individual Pods based on their college coursework. They can fill pods with anything and everything related to their classes, from presentation slides, past tests to homework assignments, notes, and images. This information can then be shared with other students with similar class subjects who can also contribute content to the Pod. Students can easily find the research they need to help complete assignments, locate similar documents and find Pods that they wish to join.

StudyPods users can also connect with each other instantly through chat and notifications; making group projects more efficient and easier to coordinate.

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About PersonalWeb: PersonalWeb was established in Tyler, Texas by a team who has been responsible for creating some of the Internet’s most popular software and applications used by tens of millions of people worldwide. The company develops groundbreaking products based on its patented technology that is fundamental for many important elements of cloud computing technology, distributed search engine file systems, social media and content addressable storage. For more information, please visit http://www.personalweb.com







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New Customizable Bag Line from FPgirl Combines Fashion and Function for Girls on the Go

Beverly, MA (PRWEB) March 20, 2013

FPgirl.com by FashionPlaytes (http://www.fashionplaytes.com), the first girl-driven fashion and style destination, has added a new line of bags to its accessories collection, perfect for girls on the go. Bags are an essential part of every girl’s wardrobe as they move from school to sports and rehearsals to a night out with family or friends. Whatever the occasion, FPgirl’s design-it-yourself bags add the perfect finishing touch.

The new bag line includes:


    The Brooklyn Mutli Wear Everyday Bag
    The Layla Overnight Bag
    The Avery Large Tote Bag
    The Aria Fun Printed Wristlet
    The Addison Compact Messenger Bag

The new line features bright neon colors and fun prints with vibrant peace signs and zebra prints accented with bright pink or blue. FPgirl has also added a new label maker, so girls can personalize their bags with name, initials or even favorite sayings. Girls can further customize their bags by adding ribbon and rhinestone trim and other trendy embellishments including sport graphics, fun mustaches, cool high-tops and much more.

“FPgirls are full of energy and need bags that can keep up with them as they move from activity to activity,” said Sarah McIlroy, CEO and Founder of FashionPlaytes. “Our community has been asking for bags that really reflect their personality. This new line delivers style, durability and function all built in to be a perfect match to whatever event the girls have going on. Plus, girls can add fun, personal touches to make each bag uniquely theirs.”

The bags are the perfect complement to FPgirl’s new spring fashion line, which features girl-influenced designs including everything from sassy circle tops to comfy tunics and hoodies to stylish denim jackets and skirts — perfect for school, sleepovers and everything in between.

About FashionPlaytes and FPgirl:

FashionPlaytes is the creator of FPgirl.com, the online fashion and style destination where girls are designers and set the trends. The FPgirl community is filled with vibrant, talented, and supportive girls who create cool custom clothing, crowd-source designs, and share their insights about what it’s like to be a girl in today’s world. FashionPlaytes celebrates all girls, providing a fun, safe, interactive environment. Its engagement-driven ecommerce platform is fueled by girls, for girls, making it the go-to place for all things fashion related.







Learnhive, an Adaptive K-12 Learning Solutions Provider, raises $400K from Angel investors


(PRWEB) May 29, 2013

The school experience is essential to a child’s educational development. Students must be able to have structured conversations with their peers and teachers in a collaborative environment, in order to gain an in-depth understanding of any subject. At the same time, the teacher has the challenge to cover the prescribed syllabus topics within a particular year. So in the process, it is not practically possible where the individual learning needs, especially remedial or advanced, can be met by the overall classroom experience.

Princeton-based LearnHive manages to do exactly what the classroom experience cannot: through their flagship “Personal Concept Tutor”, it provides an individualized learning experience that is personally catered to students. It uses an adaptive learning approach to pinpoint students’ strengths and weaknesses, creates specialized, curriculum based, learning activities that are structured for each student’s needs, which can be done outside the school. And just like a private tutor, the more a student uses the Personal Concept Tutor, the better it gets in guiding them in overcoming their weaknesses, boosting their strengths, and doing better in school.

This promise is exactly what the Angel investors in the U.S. and India have bought into and invested in. Learnhive raised $ 400,000 in seed round from an eclectic group of Angel investors that span education, Wall Street and retail expertise. “Alongside adding improved app features, this infusion of funds will help us to provide unlimited worksheets, games and tests covering the entire U.S. Common core state standards for Mathematics and English. And tapping into the advisory experience of our Angels will be invaluable.” commented Shiv Shankar, Founder and CEO, Learnhive.

Students are used to the interactive, fast-paced interface of smartphones, tablets and laptops. The Personal Concept Tutor takes advantage of such technologies by providing a very intuitive, engaging, learning experience that is available across any Apple, Android or Windows 8 based tablet or smartphone of their choice. The students can seamlessly move from learning on their iPad while traveling, to learning on their laptop/PC when at home.

While the Personal Content Tutor succeeds in creating an individualized experience, it does not neglect to create a community of learners who can collaborate to optimize the educational experience, perhaps calling forth the “hive” mindset implied in the company’s name – students are able to submit questions in order to bolster their understanding of the material and are able to enter quiz, writing and drawing contests with other students from around the world, allowing educators and users to combine the cooperative element of classroom learning, with the global scale of the Internet.

Learnhive also provides Smart Learning Math Cards, which are available as standalone Apps for Mathematics covering Grade 7 through Grade 10, and can be downloaded from the Apple and Google App stores. These cards condense the entire Math syllabi for a particular school grade to just 80 Smart Learning Cards. Each smart learning card in the App provides quick visual summary of a concept with beautiful illustrations and examples, and helps students to revise important Mathematics properties and formulae. The App also provides practice and challenging exercises within the app to test mastery of that topic.

Visit http://www.learnhive.com to find out more about how Learnhive is helping students do better in school.







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New March Releases from God of War and Tomb Raider Series Unable to Knock BioShock from the #1 Spot on List of Most Compelling Video Game Storylines


Los Angeles, CA (PRWEB) March 21, 2013

Bioshock currently sits atop Ranker’s “Most Compelling Video Game Storylines” list with a comfortable lead over closest competitor, Half-Life. What’s interesting is that both games have been out for over 5 years. (Half-Life will be celebrating it’s 15th anniversary this year.) As of March 2013, the crowd-sourced list has been voted on by over 1000 people at consumer opinions website Ranker.com, and includes other popular video game franchises like Mass Effect, Fallout, and Final Fantasy.

The rest of the Top 10 Video Game Storylines are as follows:

1) Bioshock

2) Half-Life

3) Mass Effect 2

4) Mass Effect

5) Half-Life 2

6) Fallout 3

7) Portal

8) Star Wars: Knights of the Old Republic

9) Heavy Rain

10) The Legend of Zelda: Ocarina of Time

When asked why Bioshock would be number one on the list after all this time Dan Casey, Associate Editor at Nerdist.com, had this to say: “What sets Bioshock’s narrative apart from the pack isn’t just its memorable setting or those terrifying moments when the lights go out and all you can hear is the skittering of Splicers [the villains in the game]; it’s the burden of morality which it forces the player to shoulder, and for that alone, it is a game worth experiencing.”

See the full list of Compelling Video Game Storylines, as well as 1000s of other Video Games lists at Ranker.com.

Ranker.com is the premier crowd-sourced platform for consumer rankings. Consumers visit Ranker.com more than seven million times a month to view, rank and vote on broad, opinion-based questions across a wide range of topics including food, sports, travel, entertainment, cars and many others. The Ranker.com results are pure, unbiased and based on semantic algorithms that assign values based on mean numbers and ranker behavior. For more information, visit Ranker.com.







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Quotes about Moving away from the Past

Do you find it simple to go forward? Absolutely not, it is actually in no way simple to get rid of the past years. Generally, accumulating strength to advance in this reality can be one of the toughest challenges that you’ve dealt with. It is absolutely typical as well as quality of man’s instinct, to wish to cling recognizable and also to keep away from the fresh new or unfamiliar. We’re beings of habit. Most of us choose to think tomorrow will be much like last week – despite the fact that yesterday was in fact agonizing. It can take guts to create hard decision to actually transform the way a person is living, what career person desires, as well as what people a person considers good friends.

Fascinating Sayings on the subject of Moving forward from a Past years

– Don’t be sad because it’s ended. Be glad just because it actually took place

* Life is really like operating any kind of motorbike. To make sure you hold your current stability it’s essential to continue to move.

* To let go does not imply giving up … this would mean moving ahead

* Strength is not really minimal amount of concerns, but basically moving forward with self-esteem irrespective of concern.

— Awareness is finding out anything every day. Wisdom is to release some thing every single day

* Strength may be the ability to get rid of all the well-known

* Life will not be related to waiting for typhoon to pass … It is definitely about figuring out a way to have fun in rain.

— A few of us feel that actually holding on will make you tough, but at times it can be to release.

– Many of us may under no circumstances turn back the point in time, however we might wish to relive a cheerful point in time, or simply say goodbye only a single time, all of us under no circumstances are able to, simply because the rainfall of the time proceed to fall over

* The moment 1 entry closes a second doorway slides open; nevertheless most people gaze so very long toward the actual closed doorway, that any of us usually do not find out entrance that will open up before us

— We have to be completely ready to forget about the particular everyday life we have now thought out, so as to settle for life this really is expecting us

I hope you enjoyed each of these quotes! They may come to be very helpful each time you come to feel poor.

 

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