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Subblime Premieres New Social Hub for Fans and YouTube Influencers to Build Community Around Their Favorite Things

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Los Angeles, CA (PRWEB) June 18, 2013

Subblime, a new social hub for YouTube influencers to share and build community around their favorite things, made its public debut today following a period of private beta. Like “Oprah’s Favorite Things,” Subblime allows YouTube influencers to share lists of their favorite items for subscribers to discover and potentially purchase.

By joining Subblime, users are instantly “subbscribed” to their favorite YouTube influencers’ lists and recommendations, where they can then “Fave it” or “Get It.” Subblime’s network of YouTube creators can also provide special deals and giveaways for their subscribers.

“Subblime creates an authentic and actionable relationship between subscriber and creator oriented around products,” said Co-Founder and CEO Adam Winnick. “Fans frequently inquire about YouTube influencers’ favorite things and now Subblime can help facilitate community and commerce around those curiosities. We’re already seeing off the chart click through rates and engagement from our beta testing.”

Well-known YouTubers and YouTube companies are already using Subblime as part of a beta test including YouTube MCN, Big Frame, multi-platform video brands, Wonderly, Forefront, DECA’s Kin Community and individual creators such as Elle Walker, Jess Lizama, Leviosaa, 4YallEntertainment and Kristina Horner.

For these creators and brands, Subblime provides a revenue opportunity through affiliate product sales, sponsorships and other product-driven marketing campaigns.

The company was founded by serial entrepreneur and angel investor Adam Winnick, Kevin Stone, and well-known YouTube personality Elle Walker AKA WhatsUpElle. Subblime is headquartered in Los Angeles and has received angel investments from Brian Lee (ShoeDazzle, Honest, LegalZoom), and Jeff Fluhr (Spreecast, StubHub). Subblime is a Fall 2012 graduate of MuckerLab, Los Angeles’s leading start-up accelerator program.

About Subblime:

Subblime is an online hub for YouTube influencers to connect directly with fans and grow their business through authentic product recommendations. Founded in late 2012 by serial entrepreneur Adam Winnick, Kevin Stone, and well-known YouTuber Elle Walker, AKA What’s Up Elle, Subblime lets consumers discover great products to buy based on the authentic recommendations of their favorite people. Subblime is a place for YouTube influencers to harness their remarkable authenticity to not only provide a valuable service to audiences but also build deeper engagement with their fans. As of its public beta launch in June, Subblime is working with top MCN’s like Big Frame (What’s Up Elle, Jess Lizama) and multiplatform YouTube brands Wonderly (Leviosaa, Kristina Horner) and Forefront (4YallEntertainment), and DECA’s Kin Community (Welcome to Sanditon, Lizzie Bennet Diaries).







FPgirl Market Insights Program: Tweens Prefer Clothes Over Bling, and Rank Disney Channel As Their Fan Favorite

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Beverly, Massachusetts (PRWEB) April 09, 2013

FashionPlaytes, Inc. today released new data about how tween girls think about fashion, style, entertainment and brands as part of its FPgirl Market Insights Program. Tweens are playing an increasingly active role in how and who they engage with from a brand perspective and are commanding a larger percentage of the family spend on entertainment, technology, fashion and travel.

According to a recent Market Insights poll, nearly 50% tween girls consider clothing as their top fashion item over jewelry, bags or shoes. This data reflects the buying habits tween girls have shown on FPgirl’s e-commerce platform, both in terms of buying behavior but also in the types of fashion choices they make as they engage with the fashion design process. To date, girls have designed over 8 million outfits on FPgirl.com, including everything from dresses and skirts to tops and pants.

FPgirls also prefer Disney Channel over rival Nickelodeon by a nearly 4 to 1 margin, according to a recent poll. In commenting on their entertainment preferences, several girls mentioned the loss of shows such as iCarly and Victorious as a primary driver for their move to the house the mouse built, as well as the popularity of the shows Austin & Ally, Shake It Up, Jessie and Good Luck Charlie. Tween girls are also showing a growing interest in reality-based shows that run on networks such as the Food Network, Animal Planet, HGTV and specifically A&E’s Duck Dynasty. PBS Kids ranked last in the poll, with many girls noting that the content was geared toward a younger audience.

“The girls of Generation Z are clearly tapped into the world around them and can change their preferences and loyalties based on what they see and hear from brands they love, as demonstrated by the shift to Disney following the end of shows they watched on Nickelodeon,” said Andy Komack, Market Insights Program Director. “We expect brands to closely monitor and engage with this key demographic as the market develops to ensure they stay engaged with this highly elusive and in-demand group of girls.”

About FPgirl Market Insights:

FPgirl Market Insights pulls information from FPgirl’s 700,000+ member fashion design community, where girls regularly post information, interact with each other and provide unique input via the site’s polls. The program is designed to provide previously unavailable information on everything from what girls wear, how and where they shop, and how they like to be entertained. Insights uncovered through the FPgirl Market Insights program gives brands a unique and unfiltered glimpse into what makes these digital natives tick.

Subscribe to the Market Insights Program here. For more details or to ask about partnership opportunities, please contact insights(at)fashionplaytes(dot)com.

About FashionPlaytes and FPgirl:

FashionPlaytes is the creator of FPgirl.com, the online fashion and style destination where girls are designers and set the trends. The FPgirl community is filled with vibrant, talented, and supportive girls who create cool custom clothing, crowd-source designs, and share their insights about what it’s like to be a girl in today’s world. FashionPlaytes celebrates all girls, providing a fun, safe, interactive environment. Its engagement-driven ecommerce platform is fueled by girls, for girls.

Media Contact:

Halley Spong

Connect2 Communications

halley(at)connect2comm(dot)com

919-539-7862