social media marketing plan: How to generate traffic, fans, friends & followers online
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Subblime Premieres New Social Hub for Fans and YouTube Influencers to Build Community Around Their Favorite Things
Los Angeles, CA (PRWEB) June 18, 2013
Subblime, a new social hub for YouTube influencers to share and build community around their favorite things, made its public debut today following a period of private beta. Like “Oprah’s Favorite Things,” Subblime allows YouTube influencers to share lists of their favorite items for subscribers to discover and potentially purchase.
By joining Subblime, users are instantly “subbscribed” to their favorite YouTube influencers’ lists and recommendations, where they can then “Fave it” or “Get It.” Subblime’s network of YouTube creators can also provide special deals and giveaways for their subscribers.
“Subblime creates an authentic and actionable relationship between subscriber and creator oriented around products,” said Co-Founder and CEO Adam Winnick. “Fans frequently inquire about YouTube influencers’ favorite things and now Subblime can help facilitate community and commerce around those curiosities. We’re already seeing off the chart click through rates and engagement from our beta testing.”
Well-known YouTubers and YouTube companies are already using Subblime as part of a beta test including YouTube MCN, Big Frame, multi-platform video brands, Wonderly, Forefront, DECA’s Kin Community and individual creators such as Elle Walker, Jess Lizama, Leviosaa, 4YallEntertainment and Kristina Horner.
For these creators and brands, Subblime provides a revenue opportunity through affiliate product sales, sponsorships and other product-driven marketing campaigns.
The company was founded by serial entrepreneur and angel investor Adam Winnick, Kevin Stone, and well-known YouTube personality Elle Walker AKA WhatsUpElle. Subblime is headquartered in Los Angeles and has received angel investments from Brian Lee (ShoeDazzle, Honest, LegalZoom), and Jeff Fluhr (Spreecast, StubHub). Subblime is a Fall 2012 graduate of MuckerLab, Los Angeles’s leading start-up accelerator program.
About Subblime:
Subblime is an online hub for YouTube influencers to connect directly with fans and grow their business through authentic product recommendations. Founded in late 2012 by serial entrepreneur Adam Winnick, Kevin Stone, and well-known YouTuber Elle Walker, AKA What’s Up Elle, Subblime lets consumers discover great products to buy based on the authentic recommendations of their favorite people. Subblime is a place for YouTube influencers to harness their remarkable authenticity to not only provide a valuable service to audiences but also build deeper engagement with their fans. As of its public beta launch in June, Subblime is working with top MCN’s like Big Frame (What’s Up Elle, Jess Lizama) and multiplatform YouTube brands Wonderly (Leviosaa, Kristina Horner) and Forefront (4YallEntertainment), and DECA’s Kin Community (Welcome to Sanditon, Lizzie Bennet Diaries).
Audience: Marketing in the Age of Subscribers, Fans and Followers
Audience: Marketing in the Age of Subscribers, Fans and Followers
Proprietary audience development is now a core marketing responsibility.Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use
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Jimi Hendrix is the #1 Musician Fans Would Like to See at Coachella 2013 According to Ranker's April Rankings of Musicians You'd Want to See Perform as Holograms
Los Angeles, CA (PRWEB) April 11, 2013
Jimi Hendrix holds a narrow lead over Freddie Mercury as the musician most fans would like to see perform as a hologram at the 2013 Coachella Music and Arts Festival on Ranker’s “Dead Musicians You’d Like To See Perform At Coachella” list, a a crowd-sourced list on the consumer opinions website, Ranker.com. More than 1200 people have voted on the list as of April 2013 and the variety of performers fans would like to see return to the stage after death are as varied as the acts at this year’s festival. Fans would have the hologram concept, which resurrected slain rapper 2-Pac during Dr. Dre & Snoop Dogg’s set at the 2012 Festival, bring back performers from Bob Marley to Wolfgang Amadeus Mozart to entertain the masses in the Indio desert.
The rest of the Top 10 Dead Performers Who Should Be Holograms are as follows:
1) Jimi Hendrix
2) Freddie Mercury
3) Bob Marley
4) John Lennon
5) Johnny Cash
6) Jim Morrison
7) Elvis Presley
8) Kurt Cobain
9) Wolfgang Amadeus Mozart
10) The Beatles
Music enthusiast Brian Gilmore enjoyed the Tupac hologram last year, but doesn’t think all music legends would benefit from digital reanimation. Said Gilmore, “It would be great to see Freddie Mercury on stage again, but there’s no way a hologram could capture his charisma”.
See the full list of Performers Who Should Be Holograms, as well as 1000’s of other Music lists at Ranker.com.
Ranker.com is the premier data source for aggregated consumer opinions. Over seven million people go to Ranker each month to view, rank and vote their opinions on matters both entertaining and practical. Ranker’s proprietary algorithms and datacentric approach to opinion aggregation deliver the most credible answers from “the best” to “the worst” across a wide range of topics including food, sports, travel, entertainment, cars and many others. For more information, visit Ranker.com.
¡Recoditos apoya la diversidad de sus fans!
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Stonyfield Inspires Fans to Make Their Mornings Social
Londonderry, NH (PRWEB) May 03, 2013
Stonyfield, the world’s leading organic yogurt maker, is celebrating 30 years of waking up with some very loyal breakfast eaters by launching a social media campaign that is all about fans. From May 1st through June 30th Stonyfield will be asking its fans to use the #WakeUpWithStonyfield hashtag in social media posts, and in return, the company will share fan content throughout its online communities, highlighting its biggest followers. The #WakeUpWithStonyfield campaign will prominently feature user-submitted photos and stories about organic lifestyles on Twitter, Instagram, Facebook, and Pinterest.
Each day will feature a different theme such as “wake up inspired” or “wake up spooning” – providing ample opportunities for fans to find their photos, stories and smiles on Stonyfield’s social media sites. Themes will also incorporate national holidays such as “wake up remembering” for Memorial Day, and “wake up organized” for ‘National Clean Room’ day.
“We have amazing, passionate fans and over the last few months we’ve seen a big increase in the number of photos they are sharing with us online,” said Amy VanHaren, Stonyfield Senior Social Media Manager. “So we created an exciting campaign that gives fans even more of what they want; a fun place to submit their own interpretations of life, family, friends and food. Since we began using Facebook, our fans have loved showing us their organic ‘ah ha’ moments, and we’re looking forward to seeing them visually across our social space.”
Morning Emails Motivate Fans to Rise and Shine
To stay on top of each day’s theme and join in the fun, fans can sign up for morning emails from Stonyfield at http://www.stonyfield.com/wakeup. Throughout the campaign, everyone that signs up for Wake Up with Stonyfield emails will be sent coupons from Stonyfield as well as other offers from like-minded organic and natural companies including: Burts Beees, The Honest Company, Gaiam TV , Applegate, Happy Family, and Earthbound Farm.
Waking Up Where the Fans Are
As part of the #WakeUpWithStonyfield campaign, Stonyfield will also ‘wake up’ in Chicago – the city that has the largest concentration of Stonyfield social media fans. From May 14th-16th, through geo-targeted tweets, Stonyfield will ask fans to tweet out their “L” stops, their grocery shops, and other local hot spots, so the Stonyfield crew can personally deliver Wake Up yogurt deliveries. Stonyfield is the first company to crowd source yogurt deliveries and it’s eager to let fans dictate where the Stonyfield yogurt truck stops.
For more information about the #WakeUpWithStonyfield campaign and to participate, fans can sign on to http://www.stonyfield.com/wakeup.
About Stonyfield
Stonyfield, celebrating its 30th year, is the world’s leading organic yogurt company. Its certified organic yogurt, smoothies, milk, cultured soy, frozen yogurt and ice cream are distributed nationally. The company advocates that healthy food can only come from a healthy planet. Its use of organic ingredients helps keep over 200,000 farm acres free of toxic, persistent pesticides and chemical fertilizers known to contaminate soil, drinking water and food. To help reduce climate change, Stonyfield offsets all of the CO2 emissions generated from its facility energy use. Stonyfield also donates $ 2 million of its yearly profits to efforts that help protect and restore the Earth. For more information about Stonyfield, its products and initiatives, visit http://www.stonyfield.com or follow Stonyfield on Twitter @Stonyfield and on Facebook http://www.facebook.com/StonyfieldFarm.