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Online Marketing Company, fishbat, Releases Statement in Response to Mark Cuban Moving his Mavericks and 70 More Companies Away from Facebook

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Bohemia, NY (PRWEB) November 30, 2012

On November 30, 2012, the online marketing company, fishbat, responds to the news that Mark Cuban was moving his Mavericks and 70 more companies away from Facebook. fishbat emphasizes the importance of creating a strategic online marketing plan utilizing a multitude of social media platforms to maximize effect and reach fans.

According to Dan Lyons, Editor-in-Chief of ReadWrite, “Cuban and other corporate Facebook members are howling because new rules on the social network make it harder for brands to reach people without spending big money on sponsored posts.” The article reports that this and Cuban’s belief that “it’s a reflection of [Facebook’s] overall design and strategy weakness,” has Cuban focusing the Mavericks and his other companies on other social media outlets, like Twitter, Tumblr, and the new MySpace.

Lyon also reports that “Facebook insists it isn’t choking off reach as a way to push brands to spend more on sponsored posts.” According to Facebook, they constantly work to improve its algorithm, called EdgeRank, to make it more effective and the most recent update’s “goal was simply to cut down on spam in people’s news feed.”

Nick Renna, fishbat’s Social Media Strategy Manager, weighs in by saying “The number of social media platforms are increasing and the value a brand gets from one outlet will be different from the value garnered from another. It is important to be strategic. Incorporate a mix of social media campaigns in your online marketing plan to achieve the desired effect of reaching your fans and maximize your online marketing success.”

“Brands need to be strategic,” Renna continues. “Abandoning social media is not the answer. It is essential to develop an online marketing strategy that reaches your fans through a mix of social media. Strategically creating unique and valuable content will also help you to maximize your brand’s success online. A good post that provides value to your fans will not go unnoticed.”

fishbat, Inc. is a full service social media agency. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and build up your corporate image.







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Social Media Marketing With Facebook And Twitter

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Social Media Marketing http://workwithrobertdorsey.com/social-media-marketing-with-facebook-and-twitter Social Media Marketing With Facebook And Twitter Soci…
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Facebook CEO Mark Zuckerberg and wife give $120 million to California schools

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Facebook CEO Mark Zuckerberg and wife give 0 million to California schools
Zuckerberg acknowledges that he and local leaders could have done a better job engaging the community and soliciting ideas about how to spend the money. Chan, 29, and Zuckerberg, 30, have made philanthropy a central theme of their life together.
Read more on Arizona Republic

Veteran's quest for cemetery becomes reality
Saturday, the idea that took root in Harrigan's mind that afternoon as he walked through a veterans cemetery in New York blossomed into reality as politicians and state officials, veterans and citizens gathered along Route 94 to see the first spadefuls …
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Advertising With Facebook Page For Business

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Gone are the days of paper brochures, advertising and media to promote a business. At one time, the way to have a viable business was to network with others, shake hands and spread the word with others. Sharing business contacts was a strong way to promote a business. Today, the world is different. Viral contact is the current method of promotion. The world of business has discovered Facebook and there is no turning back. Facebook pages are critical to success and most businesses have one. The promotion concept of Facebook works in many ways.

For instance, Each American views around 500 adverts in a day on average. This means the level of appeal of the brand will play a huge role in competition among other sellers within the same market. Facebook page for business changes all that since it enhances identity and unity. Those conversant with Coca Cola for instance can testify the large-scale tactics that it applies instead of using Facebook page for business to attain its clients’ loyalty.

Brand recognition for Coke begins with a billboard or a case of soda sitting on a shelf not a Facebook page for business. Brand loyalty begins with promotions like commercialsthe polar bears for Coke won millions of adoring customers. Most importantly, being part of a bigger mission with Coke secures devotion to its brand over any other company that does not do as much good. Coke gives back to the community to develop school sports, education, and arts in the community. Consumers like to know they support a brand that supports them.

The Facebook page for business is an effectively proven and inexpensive way to accomplish these goals. Through the use of a Facebook page for business clients are granted the opportunity to be the companys friend. Customers who are friends with a company in turn feel a sense of community without the community investing in the literal physical community. Those company friends on the Facebook page for business then feel like they contribute to the mission. Anyone who “likes” the Facebook page for business is then privy to the private details of the companys happenings be it a community activity, a new ad campaign or a brand new sales campaign. It also provides these potential customers with a place to be heard.

While Coca Cola may be big and have money to invest heavily in the economy, most companies do not have capital to invest in more than one effort in their local community. A Facebook page for business is advantageous for small companies that cannot afford making commercials and mass ad campaigns. These smaller companies build a following with a Facebook page for business operations. Many studies in the modern corporate environment indicate that the intimate friending of individuals with local businesses has a lasting impact on the sales and longevity of that business and the Facebook page for business is the best way to build friends.

People feel obligated to step in and help a company that struggles if they identify that company as part of their personal life because of a Facebook page for business. That is how the Facebook page for business works best. When clients have a personal investment in a company because of their Facebook page for business, the company will succeed at branding. As those first fans of the page begin to connect with new friends, they carry with them the Facebook page for business that they enjoy. This is known as viral advertisement. It is friends sharing with friends about the Facebook page for business that they enjoy. It is so effective that many companies need little if any extra ad campaigns.

Easy steps that anyone can follow to develop a Facebook page for business, go to: www.facebookpowerads3.net

GigaOM Joins Forces with Facebook and Open Compute Project for Hardware Hackathon

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San Francisco, CA (PRWEB) May 22, 2013

GigaOM is teaming up with Facebook to support the Open Compute Project’s second annual hardware hackathon on June 18. Winners will present their projects on stage to more than 500 technologists, journalists and investors at GigaOM’s Structure conference on June 19. Now in its sixth year, Structure is GigaOM’s flagship event focused on the future of cloud computing and internet infrastructure.

Limited to 100 participants, hackers will be vying for $ 10,000 in seed funding, mentoring from the Open Compute Project foundation, and the opportunity to pitch to venture capitalists and angel investors. Projects will judged on the completeness of the design, its applicability to scaled-out computing, and the probability of the hack attracting funding.

“Software may be eating the world, but in the last two years the shifts in computing have also led to shifts in the machines doing the actual computing,” said Stacey Higginbotham, senior writer for GigaOM and chair of Structure 2013. “As this market opens up, there is an opportunity for startups and new ideas to infiltrate the multibillion data center hardware industry now controlled by giants. We’re supporting this hackathon and bringing it to Structure so our audience has the chance to meet the world’s next Michael Dell or David Packard.”

Other topics and speakers to be featured at Structure include:

What’s keeping your CEO up at night – Ralph Loura, The Clorox Company, and Ben Haines, Pabst Brewing Company
Behind Google’s evolutionary leaps – Jeff Dean, Google
Keeping a billion users happy – Jay Parikh, Facebook
How infrastructure can transform business success – David Giambruno, Revlon, and Cynthia Stoddard, NetApp    
Is the future software-defined everything? – Pat Gelsinger, VMware
The CEO, the investor and the future – Aneel Bhusri, Workday
AWS: Amazon’s winning strategy – Werner Vogels, Amazon
Metamorphosis: Everything must go first – Kevin Scott, LinkedIn
The economics of scaling – Bobby Murphy, Snapchat

See the full speaker and session lineup here.

All Structure attendees will receive a complimentary GigaOM Research Sector RoadMap™ report that explores the major trends disrupting the software-defined network market and six key vendors impacting the space. Other highlights include:

40 sessions and 16 workshops on topics such as next-generation trends in software-defined networks and storage, distributed data centers, and implementation strategies to match real-time business needs
More than 65 sponsors and exhibitors, including 20 startups.
LaunchPad startup competition.
Introduction of Cloud Catalysts – 10 up and comers who are rethinking infrastructure for the next generation of computing.
Mapping session led by GigaOM Research, focused on the next 12-18 months of the cloud.
Inside look at annual cloud buyers survey conducted by GigaOM Research and Northbridge Partners.

Discounted supersaver tickets are available through May 24. Follow @GigaOM on Twitter (#structureconf) to stay up to date as new speakers and sessions are announced.

Some of the most influential companies in cloud computing have already lined up to sponsor Structure, including headline sponsor Intel. Sponsorships are expected to sell out. Contact Mike Sly at eventsales(at)gigaom(dot)com or (415) 235-0358 to join primetime sponsors AMD, Aspera, Basho, BTI, Citrix, DataDirect Networks, Dell, HGST, HP Cloud Services, IBM, Juniper Networks, Kontron, New Relic, Nuage Networks, OpenStack, Plex Systems, SAP, ServiceMesh, SnapLogic, SOA Software, SoftLayer, Verizon Terremark, Virtustream, Windows Azure, and WSO2.

About GigaOM

Founded in 2006, GigaOM is the leading global source of analysis on emerging technologies. Our news, research and events provide deep insight on the companies, people and trends disrupting technology and media.

About GigaOM Events

GigaOM events bring the people and companies driving disruptive technologies to the stage. Through a combination of strong editorial content and face time with technology innovators, GigaOM events give attendees the tools they need to capitalize on emerging trends.







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Facebook Marketing Startup 22Social Gives Users Websites

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(PRWEB) April 21, 2014

22Social, a San Diego social media marketing company, has just launched a solution to a common dilemma many tech-unsavvy small business owners run into: “How In The World Do I Make A Great Website (*breathe* 2 second pause) For Free Or Very Cheap?”

At first 22Social’s new solution, software that runs completely inside of Facebook fan pages, doesn’t seem to easily solve this challenge – after all their fan page app doesn’t actually make websites.

22Social Marketing Director Jerry Rocco was recently quoted at Traffic & Conversion Summit 2014 loudly proclaiming, “You do not need a website. We do not need a website. nobody needs a website in 2014! With our tool you can turn your current un-amazing Facebook fan page into an ever-growing, lead-capturing asset that also functions as the beautiful online face of your business.”

“Now you too can tap into the massive existing user base of Facebook rather than wasting time and resources trying to build your own stand-alone online platform without the skill set to do so, in addition to building your business. Focus on what you’re good at and let our technology support the rest!” touted Rocco, working himself into a passionate frenzy praising the benefits of social media marketing and demoing their Facebook marketing tool for event attendees walking by.

Across many industries, thought leaders are taking notice and adopting the platform. From best-selling authors like futurist Lon Safko, to members of the adtech scene like Zeal Caiden of the seemingly underground content marketing agency Zealous Influence, many early-adopters are using the platform to get great results.

When contacted, Caiden offered, “I used to get mad, literally so mad at how hard it was to make beautiful Facebook fan page apps that convert. 22Social came and turned that around, [they] gave us a conversion lift from test one. Plus it makes mobile easy. I love those guys.”

Even the renowned Facebook fan page gallery Facebook Designs, frequent design muse of TechCrunch and Smashing Magazine, has decided to hop on the “22Social no website bandwagon” and has repurposed their site to exist entirely on Facebook, even heavily promoting the use of 22Social and their social media marketing plan templates on their new, possibly too ironic “How To Make A Website” fan page.

View Facebook Designs’ Interesting “Not Website” Live Here – http://facebookdesigns.org.

*Note to those interested in 22Social for Personal or Business Use – Try Facebook Designs’ above social media campaign URL for an example of a marketing plan that works on your mobile device, whether or not you are logged in to Facebook. No other fan page software gives you 22Social’s device delivery intelligence, and at the time of publish many Fortune 500 haven’t even adopted this level of societal marketing and targeting yet.

Despite what seems to be growing enthusiasm about their company in the marketplace, it remains to be seen if 22Social will stand the test of time and emerge as a world leader in social media marketing or crumble by the wayside like so many other social startups before it.







Facebook Marketing – How to Leverage Facebook to Grow your Business

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Visit for more info. In this video, I talk about how to leverage Facebook marketing to grow your business. The power of utilizing F… http://clikhere.co/O3j…

Social media marketing plan: Five steps to effective social media marketing plan on Facebook

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http://tabithanaylor.com/ Social media marketing plan: Five steps to effective social media marketing plan on Facebook Tabitha Jean Naylor call us 703-342-68…

The Crucibles Bike Program in a Race to Win $25,000 through State Farm Neighborhood Assist's Facebook Challenge

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Oakland, CA (PRWEB) April 05, 2013

The Crucible, West Oakland’s premier industrial arts and educational space, has been selected as one of 200 finalists in the State Farm Neighborhood Assist™ program. Chosen from over 3,000 submissions, The Crucible’s “Bikes for West Oakland” project is live on Facebook, with all Facebook users eligible to vote for the cause up to ten times a day. The forty causes that receive the most votes by April 22, 2013, will receive a $ 25,000 grant to implement their respective projects.

“Bikes for West Oakland” embodies the heart and soul of The Crucible’s community initiatives. Comprised of Bike Fix-A-Thons, the Earn-A-Bike Program, and Art Bike Frame Alteration classes, The Crucible’s Bike Program builds viable job skills, helps community members gain access to goods and services, bolsters health, and sparks creativity. The program impacts over 700 youth and 2,000 community members in the West Oakland area each year. A $ 25,000 grant from State Farm would enable The Crucible to purchase materials, compensate instructors (many of whom live in the neighborhood), and expand the program to serve even more Oakland residents.

To support The Crucible’s “Bikes for West Oakland” initiative, visit the State Farm Neighborhood Assist Facebook page, install the application, and click on the “Vote” button up to ten times in a row. The voting phase is open from April 4 – April 22 and winners will be announced on April 29.

State Farm Neighborhood Assist is a crowd-sourced, national philanthropic initiative that lets communities determine where grant funding is awarded, exclusively through Facebook. The initiative utilizes the State Farm Youth Advisory Board to vet submissions for causes and allows Facebook users who download the free State Farm Neighborhood Assist application to vote for the final 40 grant winners. The Crucible is one of only three causes in Oakland that are in the running to win $ 25,000, and Bikes for West Oakland is one of only three bicycle-related causes nationwide.







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Learn Marketing with Social Media in 7 Days: Master Facebook, LinkedIn and Twitter for Business

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Learn Marketing with Social Media in 7 Days: Master Facebook, LinkedIn and Twitter for Business

Learn Marketing with Social Media in 7 Days: Master Facebook, LinkedIn and Twitter for Business

Discover how to use social media to give your business an unbeatable competitive edge in no time!Written by an internationally renowned social media guru, Learn Marketing with Social Media in 7 Days supplies you with the knowledge and tools needed to use Twitter, LindkenIn, Facebook, YouTube and other popular social media platforms to grow your business. Geared towards small business owners and entrepreneurs, it provides step-by-step guidance on creating low-cost, high-impact online marketing st

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Social Media Marketing Essential Learning Kit

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A complete book-and-DVD social media marketing training packageSocial media is a powerful business marketing tool, but how do you begin? What content should you put where? How do you measure results? This value-priced training package is what you need to jump-start your social media marketing. It features Social Media Marketing: An Hour a Day, Second Edition, by renowned social media strategist Dave Evans, plus Learning Social Media Marketing, A Video Introduction, with six hours of video lesson

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