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AccelerateOTT: Revving Up Ottawas Startup Engine; a Community Led Event Hosted by Invest Ottawa and the C100

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Ottawa, ON (PRWEB) May 22, 2013

AccelerateOTT will bring together entrepreneurs, students, researchers, investors and thought leaders to celebrate the past, present, and future of Ottawa’s startup community.

Entrepreneurs and innovators are wealth creators and the keystone to Ottawa’s future economic prosperity.

Keynote speakers include: Jason Calacanis, founder and CEO of Inside.com, an active angel investor and host of the popular podcast “This Week in Startups”; Chamath Palihapitiya, Founder and Managing Partner of The Social+Capital Partnership, who was previously a long-term member of Facebook’s senior executive team and C100 Charter Member; branding guru Jeff Swystun, President and CMO, Swystun Communications and formerly head of DDB Worldwide’s branding and marketing; and Tobi Lütke, CEO and Founder, Shopify.

“Sharing ‘war stories’, best practices, and inspiration from others who have been there before is invaluable for any entrepreneur,” said Harley Finkelstein, Chief Platform Officer at Shopify and the lead of the AccelerateOTT planning committee. “Entrepreneurs take risks every day. Having someone share their experiences can help validate assumptions and provide others with the motivation needed to keep ‘hustling’, even when things aren’t always going as planned. This event will provide incredible value to our startup community.”

The event program on June 14th also includes a “lessons learned” panel discussion featuring three local startup successes – Blaze Software’s Michael Weider, FastLane Technologies’ Eric Kitchen and TravelPod’s Luc Levesque.

A celebration of Ottawa’s startup community wouldn’t be complete without a showcase of the city’s promising and high-potential new companies. The ‘Startup Showcase’ will open the event and pitch sessions are incorporated throughout the day’s agenda. Companies interested in participating in the showcase should contact Invest Ottawa.

“We are excited to host our first C100 Accelerate event in Ottawa,” said Atlee Clark, Executive Director, The C100. “Ottawa is prime to breakthrough as one of Canada’s top startup communities. The city’s history as a technology hub combined with the new technology leaders that now call it home make for an exciting time and place. We’re happy to celebrate and support that ecosystem in any way that we can.”

About The C100

The C100 is a Silicon Valley-based, non-profit organization that supports Canadian technology entrepreneurship through mentorship, partnership and investment. The C100 Charter Membership is a vibrant and highly sought-after network of successful Canadian technology leaders. C100 Charter Members include startup CEOs, top executives from technology leaders like Google, Salesforce.com, Oracle and Apple and venture investors representing more than $ 17 billion in capital. C100 members are passionate about leveraging their collective experience, expertise and relationships to help grow the next generation of global, billion dollar Canadian technology companies. For more information on The C100 visit: http://www.thec100.org

Media contact: Atlee Clark, Executive Director, C100, 415-781-9093

About Invest Ottawa

Invest Ottawa delivers export-oriented economic development programs and initiatives that increase entrepreneurial momentum, wealth and jobs in the City of Ottawa and its surrounding region. Its goal is to make Ottawa the best place in Canada to start and grow a knowledge-based business. Invest Ottawa services include startup incubation and mentorship, acceleration for existing companies, global business attraction and local business retention, targeted sector development, commercialization, and marketing Ottawa’s diversified economy and high quality of life. http://www.investottawa.ca

Media contact: Jon Milne, Director of Marketing, Invest Ottawa, 613-828-6274 x201







Pricing Engine Launches the First Solution for Small Businesses to Create, Manage and Optimize Online Advertising from a Single Platform

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New York, NY (PRWEB) March 15, 2013

Pricing Engine, http://www.pricingengine.com, today announced the launch of an easy-to-use but powerful platform for online advertising that levels the playing field for small business owners looking to significantly improve the performance of their ad dollars. The Pricing Engine platform is available now for optimizing multichannel search marketing campaigns, with tools for display media, social media advertising and e-commerce coming later this year.

Pricing Engine was founded by CEO Jeremy Kagan, formerly a Vice President with the Global Digital Business of Sony Music Entertainment, and Vice President of Strategy at digital agency Publicis Modem, and Chief Technology Officer Yagmur Coker, former Lead Technologist for The Knot. Kagan, also a long-time adjunct professor of digital marketing at Columbia Business School, recognized the need for a simple tool for the smaller advertiser after years of consulting and agency work with clients of all sizes.

“The vast majority of small business owners are either too busy running their operations to effectively manage their online advertising campaigns, or can’t afford optimization platforms used by the Fortune 500 – or both,” said Kagan. “Because of this, we saw a clear need in the marketplace for a solution that allows small businesses to improve their ad performance in a simple, efficient and unified manner. Pricing Engine gives small business owners a decided edge in terms of their ability to get more sales and leads through digital advertising.”

Pricing Engine is a game-changer for small business owners lacking the time, resources or expertise to improve their search marketing and digital advertising performance. It uses patent-pending, data-based algorithms and predictive analytics to provide recommendations in plain English – not ad tech jargon – on what works, what doesn’t and how to improve.

Pricing Engine’s benchmarks are based on anonymous data crowd-sourced from peer businesses via advertising channels like Google and Microsoft. It compares a business’s ad performance against peers based on a number of user-selected parameters such as type of business, industry, geography and advertising budget. Pricing Engine provides a letter grade of performance in key areas, as well as recommended improvements – including use of keywords and ad copy – and critically, the estimated dollar value of an improvement in terms of sales or leads. Diagnostic tools designed for different business types ensure common mistakes are quickly identified and fixed.

Pricing Engine employs machine learning to refine and improve results. The system gets “smarter” over time based on the volume of data available, and on campaign performance across the various combinations of selection criteria.

During its beta period, the company has signed up hundreds of small business owners who have used the system and suggested enhancements. To accelerate the process, Pricing Engine is working with resellers in a number of industries to reach small businesses. To date it has signed reseller partners with access to more than 500,000 U.S. small business owners and will be rolling out the system with its partners across the country in the coming months.

Now Pricing Engine is being released to the general public, with a powerful yet simple dashboard that allows users to both create and manage search campaigns simultaneously across Google, Yahoo and Bing. Campaigns can be created once and deployed everywhere with changes to improve performance pushed out to all channels at the same time – making management easy and fast.

Over the next few months, enhancements will be added to the Pricing Engine platform for display advertising (Google Display and LiveIntent, among other channels), social media marketing (Facebook, LinkedIn, and others) and e-commerce (Amazon Product Ads and Google Shopping, among other channels).

About Pricing Engine

Pricing Engine is the first solution that provides small business owners access to a single, easy-to-use platform that lets them optimize their investment in online advertising across various channels without being digital media experts or expending resources they don’t have. Its “report card” feature assigns a letter grade on ad performance, based on benchmarking using variables like geography, type of business and budget, and tells users in plain English how they can improve their results. Pricing Engine’s patent-pending, powerful algorithm-based predictive analytics continually refine and improve ad performance. Now available to optimize search advertising campaigns for small businesses, the platform will soon be expanded to include tools for improving display advertising, social media marketing and e-commerce results as well. For more information, visit http://www.pricingengine.com.







AsOneSource The world's largest IT deployment Expert Crowd Sourcing platform, Free IT Rollout engine

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AsOneSource.com 1-877-448-4968 Powered By Google scale able Engines We get you price quotes on your IT service or installation from screened, approved, licensed local experts, and help schedule and manage your project . Our service is free and guarantee means your project is done right. As-One-Source The world’s largest IT deployment ExpertSourcing platform. With access to thousands of experienced, licensed & trained installers worldwide, our technology platform offers quality assured ExpertSourcing at an unprecedented scale worldwide. Power of Collective Global Wisdom and Action & Power of “Expert Sourcing,” “Cloud Sourcing,” & “Exponential Growth and Response ” www.asonesource.com www.asonesource.com www.asonesource.com www.asonesource.com www.asonesource.com www.asonesource.com SeoWebPower.com What is As-One-Force As-One-Source An expert sourcing portal focusing on collective power of reliable local IT deployment Experts , power of knowledge sharing and wisdom of the crowd at your service!. IT deployment and Installation Done Right ! As-One-Force: Screened, Licensed , trained & Approved IT Deployment Resources at your service . Office building, Commercial facility IT infrastructure Installation, Maintenance & Repair IT system deployment, Project Installation Program & Roll-Out Project So you are busy , busy , busy and your business needs a IT Implementor, network, desktop top support expert or maybe a cabling and WIFi installer ?So you pullout the Vendor listings …

What are you crowdsourcing today? Probably more than you think. Irrespective of what opinions you have on the concept of crowd-sourcing, many have found it to be a useful whether they be large organisations or individuals. They realise the power and potential of crowd-sourcing, gaining larger data-sets than are possible through traditional methods. You submit to the crowd on a daily basis implicitly or explicitly with examples in this video that I made for a course on ‘Internet Driven Innovation’ at the London School of Economics. This video gives examples of crowdsourcing by Kickstarter, Soundcloud, Twitter, Facebook, OpenIDEO, youtube, ReCaptcha, Amazon, Google Demo Slam, Oxford English Dictionary, WIkipedia, Google Earth, Video style inspired by M. Wesch www.youtube.com Comments appreciated. www.hellojam.es
Video Rating: 5 / 5