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Raidious Launches New Social Media Training Program

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Indianapolis, IN (PRWEB) October 18, 2010

Raidious, an interactive marketing firm based in Indianapolis, has launched a new social media training program, SocializeU.

SocializeU social media management workshops are designed to teach the concepts, tools, and best practices in online marketing and engagement.

“The Raidious team deals with large-scale social media management for multiple national and regional brands, day in and day out, Taulbee Jackson, President/CEO of Raidious, said. The SocializeU program is based on our real-world experience, as well as generally accepted best practices. The SocializeU training program will provide companies with affordable, practical, applicable training for their team – from experienced, well-qualified professionals.”

Courses are appropriate for companies either looking to begin digital marketing and social media initiatives, or those who may have tried their hand at online marketing without success. Whether taken a la carte, as a series, or as an intensive multi-day workshop, SocializeU sessions aim to provide businesses with the means and methodologies to successfully market themselves online.

Topics covered include writing for the web, best practices, creating a social media marketing plan, and social media for crisis communications.

SocializeU was created by Matt Chandler, Senior Content Architect and Director of Training for Raidious. Chandler is an adjunct faculty member at the Arts Institute of Indianapolis, where he teaches Web Marketing as part of the Interactive Media Bachelor of Science program. Matt has over a decade of experience managing online content and marketing programs for enterprise organizations. He is a member of the Information Architecture Institute and the American Advertising Federation, and is a featured guest blogger for Social Media Today, Marketing Tech Blog and My Venture Pad.

Chandler is a featured speaker at the 2010 Masters of Business Online conference, has delivered guest lectures at Butler University and the Public Relations Society of America, and has been a regular guest on Sirius Satellite Radio. He is an Indiana University graduate.

About Raidious

Raidious is an interactive marketing and communications company purpose-built to create content and manage dialog for brands. Raidious makes, manages, monitors, moderates and measures content and dialog for social media, email, blogs and other forms of owned media. Raidious helps activate traditional paid media (advertising) and earned media (public relations) efforts online, using a unique and fully integrated planning process built specifically to leverage the real-time, two-way nature of today’s socialized media environment. Digital marketing doesn’t work without content. Raidious makes the content that makes digital marketing work, through our unique operational approach. Raidious functions like an embedded brand news team, or a social media SWAT team – focused entirely on your business initiatives. Learn more at raidious.com.

Contact: Kate Snedeker

K8sned(at)yahoo(dot)com

317.258.3748

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4 Steps To Formulate Effective Social Media Marketing Plans

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Article by Sarah Dessen

4 Steps To Formulate Effective Social Media Marketing Plans – Website Promotion – Online Promotion

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Social media has changed our lives ever since it came into being. Besides connecting us across borders, it has also allowed us to bridge communication gap and establish long-lasting relationships. Business promotion has also become easier with steady increase in digital media consumption. Almost every entrepreneur is now using a considerable portion of his marketing budget in digital marketing activities, and even recruiting trained online advertisers for enhanced brand promotion.

Using social networks for creating brand awareness becomes successful when you’re are able to frame concrete digital marketing plans. This is something which becomes a priority the moment you take your business online. Here are the 4 steps following which you can devise effective social media marketing plans –

1. To begin with, you’ve to consult your in-house marketing team and understand the immediate commercial priorities of your company. In case there’s a forthcoming product launch, you need a different strategy for that. On the other hand, if you’re looking to add more fuel to your existing digital media campaigns, an altogether different set of plans is needed. So even before you start framing any online brand advertising plan, you need to understand why you would be spending time and money on digital media activities.

2. Hire social networking experts or digital marketing consultants to assist you frame social media plans. Just make sure the professionals you’re hiring are experienced and have handled digital marketing projects for organizations similar to that of yours. You can use the Internet to find whereabouts of such professionals.

3. Next, conduct a series of market surveys and check what your competition is doing on social media. Review their social networking channels and check what strategies are being used. You can again seek assistance from social media marketers for this. It will become easier that way. Once you’ve a fair idea about how your rivals are using social networks to promote their respective brands, you can always strive to create innovative digital marketing plans, of course, which are different from their online marketing strategies.

4. Finally, try to avoid creating any social media plans for a period of more than 4 months. This way, you can keep experimenting with your digital marketing strategies and keep doing something new and different to attract more people.

There you go. Follow these 4 steps and formulating effective digital marketing plans will become just a piece of cake for you!

About the Author

Sarah Dessen is a prolific writer who has published many articles highlighting the importance of creating effective social media marketing plans. Many of his articles on blog development and management have been published in leading online directories and article submission forums.

Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author’s information and copyright must be included.

Sarah Dessen


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Univision To Unveil UVideos Digital Network At Next Week's Upfront Show

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Ybrandt is a leading digital marketing services firm. The move is part of a plan by Nottingham-based Experian to dispose of what it regards as non-core parts of the business. Experian, which employs 2400 in Nottingham, said all three businesses had …
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Digital Marketing Institute Diploma Programme

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Gareth O’Gorman review’s the Digital Marketing Institute’s 5 Day Bootcamp Course. See www.DigitalMarketingInstitute.ie for details. Our Practitioner Led Training Programmes in the latest Digital Channels will provide you with the learning & experience required to plan, implement & manage a comprehensive digital marketing plan for your organisation.
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Digital Marketing Advice for Small Businesses – Your Digital Marketing Plan

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Article by Tracy Mu Sung

While the internet is a wonderful place to be, exposing you to inumerable leads worldwide, for many smaller businesses, hiring the services of a digital agency is just not feasible.

Digital agencies are a great investment for businesses whose website is important to them, businesses who don’t have the time to keep up with the ever-changing world of the internet, and businesses who like to outsource services to specialists for peace of mind.

However, for small businesses who aren’t yet at the stage where they can afford to hire a digital agency, this doesn’t mean they shouldn’t be doing any digital marketing at all. There are plenty of things small businesses can do for a small budget, and that won’t take too much of their focus away from their core business.

This blog post is the first in a series I will do to help all my friends and all those out there, who are small business owners who want to cover the basics of online marketing for themselves.

The series will cover web analytics, online shopping services, SEO, Social networking, online PR, Adwords and anything else that I come up with as time goes on.

Purpose of your website

The first step for any digital marketing strategy – is to think about what your website means to your business. Is it there for selling? For supporting current customers? For branding? An online portfolio? All of these? You need a purpose for your website, so you know how much effort, and what kind of effort, you need to put into your campaign.

Once you know exactly what your website is for, this will help clarify the purpose for all your online strategies.

Where are Your Customers?

The next thing you need to do is think about how people ‘might’ find your website online. You don’t need to know every way right now, but this brainstorm is important to get things going. Do you think you could get customers searching in Google? On topic blogs? on Facebook or Twitter? Is there a marketplace for your product on EBay or other online shopping stores?

By identifying these opportunities, you know where to initially target your marketing efforts. However, this doesn’t mean you shouldn’t keep thinking about this over time and keep your eyes open constantly for new opportunities.

Keywords – How do you describe your product/service?

Finally, you need to decide what keyword themes describe your business. Here, you might like to look at my previous article on keyword research. This will help you clarify what your customers are searching online for, and subsequently will help in the SEO, Adwords and social networking aspects of digital marketing.

Like all things online, your keyword list will need to evolve over time, so don’t think you can make this list then leave it, it will need to be reviewed every few months.

This article is the first in the “Digital marketing for Small Business” series, written for the official digital marketing blog of MooMu Media.

MooMu Media is a SEO agency in Sydney, Australia.










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