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Reduce The Risks Involved In Creating Construction Project Management Plan

http://www.ConstructionProjectManagementPlan.com.au – teaches you to create a construction project management plan simply and quickly, without spending thous…
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Project Management and scope management plan essentials.

Creating Content Is Hard — Here Are Three Strategies For Making It Easier

Creating Content Is Hard — Here Are Three Strategies For Making It Easier
For example, our GetCourse team writes a blog about “Efficient Procrastination: Business tips in 5 minutes.” Recently, they authored an article about how the Oscars can teach you lessons on how to build a brand on Twitter. When the IAC exec, Justine …
Read more on Forbes

SEO and Your Inbound Marketing Strategy (Part 1)
Search Engine Optimization is basically about making your website more appealing for Google, Yahoo and Bing to come and crawl all over your content and see if it is worthy SEO and Your Inbound Marketing Strategy (Part 1) image IMA SEO BLOG HubSPOT …
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InReality Reveals Secret Sauce in Content-Rich Guide for Creating Impactful …

InReality Reveals Secret Sauce in Content-Rich Guide for Creating Impactful
The three-part guide articulates the necessary processes and tools for business and marketing professionals to imagine, design and implement intentional customer experiences in real world environments such as retail stores. … It offers the reader …
Read more on SYS-CON Media (press release)

Ocean Rig UDW Inc. to Present at the Raymond James 35th Annual Institutional
A PDF version of the slide presentation used at the conference will be available in the Investor Relations section on the Company's website at www.ocean-rig.com. About Ocean Rig UDW Inc. … The Private Securities Litigation Reform Act of 1995 provides …
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Scorpio Gold Reports on Expansion Drilling at the Brodie Satellite Deposit
Further details are presented in the Company's quality assurance and quality control program for the Mineral Ridge project at: www.scorpiogold.com/i/pdf/reports/QAQC-MR.pdf. … Forward-looking statements are frequently characterized by words such as …
Read more on SYS-CON Media (press release)

Latest Creating A Business Plan,Blog News

Guest Blogging is Dead. Long Live Guest Blogging
If you're writing or accepting guest blog posts in hopes of achieving a search engine optimization (SEO) benefit, stop it. Now. So said Matt Cutts, the head of … link building and other SEO tactics. So far, it's unknown outside Google if the search …
Read more on Small Business Computing

Online Marketing Trends Are Moving Toward Visual Assets
Link building techniques were used to build traffic toward business websites. This included making a list of websites linking to your most challenging rival and attempting to submit your link in each directory, platform, etc., or you would try to …
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Tax Technology Roadmap: The Next Steps in Creating a Strategic Asset

Tax Technology Roadmap: The Next Steps in Creating a Strategic Asset
For example, if a financial transformation project or ERP (enterprise resource planning) implementation is being executed, the tax department can take advantage of the functionality to improve the tax operation with very little additional investment.
Read more on Area Development Online

Calvert Co. Gov. News Briefs
Sharma has been with Calvert County government since 2010, when he was hired as a project engineer and was soon promoted to deputy director of public works. He started his … It identifies funding to assist property owners in mitigation efforts such …
Read more on Southern Maryland Online

Latest Creating A Business Plan,Blog News

Back To Square One: Getting Your Business Started
You start by reading this blog, of course. Starting a business is extremely time-consuming. You really need the passion and drive to dive right in. The process is sometimes difficult to navigate – especially for … Take advantage of the SBA's free …
Read more on Forbes

Massachusetts Approves First 20 Medical Marijuana Licenses to 'Highest
She said only dispensaries with the “highest quality applications” were selected to be a part of the budding new industry, which will likely create hundreds of jobs in Massachusetts. Van Unen signed off on the companies selected … Before shops can …
Read more on Boston magazine’s Boston Daily (blog)

Are You Sabotaging the Magic of Marketing Automation?
Like anything else in business, the first step is to create a process for content creation. This means whether you offer super-duper widgets or complex consulting services, you now … Content Plan – Once you understand your buyer, you can create a …
Read more on Business 2 Community

Latest Creating A Business Plan,Blog News

5 tips for social media managers during big events
Creating content for the sake of content is so boring. If you plan to incorporate a “big game” theme into your plan, then do something that is worth reading, liking, sharing or commenting on. Too often brands throw in a hashtag and think that will work …
Read more on Birmingham Business Journal (blog)

The Thinker on Twitter? Baltimore Museum of Art hires strategist to go digital
Her husband suggested she create one online, instead. “I'm an accidental technologist,” she said. “I thought this is going to revolutionize the art world. The artists can publish directly online.” Proctor plans to continue that digital link to the art …
Read more on Baltimore Business Journal (blog)

Young & Reckless: An Interview with Chris “Drama” Pfaff
Young & Reckless: An Interview with Chris “Drama” Pfaff · Expert Interviews. By Personal Branding Blog, Published January 27, 2014 … Or that anyone can make their dreams come true and create a better life for themselves. I come from Akron, Ohio …
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Bristol is performing strongly economically says 2014 Centre for Cities report
“The reported job losses up to 2012, whether accurate or not, only serves to stimulate my determination to create and attract more business in the Bristol city region and further strengthen our position as leader in a variety of sectors. “We are …
Read more on South West Business

Latest Creating A Business Plan,Blog News

5 Ways to Prepare for a Near-Perfect Product Launch
No matter how unsexy they are, every business needs contingency plans. Don't think that what happened to others won't happen to you. … The large influx of business will create customer service and technical issues you don't normally experience, and …
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Recommended reads: 'Hidden Riches,' 'Harmony Cabins'
I missed paying tribute to her in my June 3 blog post — mea culpa. And if you're a writer, and Felicia is facilitating a workshop, … A funeral, a will, family and drama — ingredients that Mason took and ran with to create Hidden Riches. With an …
Read more on USA TODAY

See which West Seattle spots are proposed for new 'pedestrian zoning' – and a
MURRAY CSO UPDATE: King County Wastewater Treatment presented the latest on the million-gallon-storage-tank plan for what had been a residential block across from Lowman Beach Park. Recent changes at the site were recapped – construction …. The main …
Read more on West Seattle Blog (blog)

The odds are against Tim Hudak's plan to create a million Ontario jobs
The leader of the Ontario Progressive Conservatives, Tim Hudak, is planning on releasing a “Million Jobs Act” that he claims, if implemented, will add one million jobs to the Ontario economy over eight years. Without knowing the specific details of the …
Read more on Macleans.ca (blog)

Latest Creating A Business Plan,Blog News

I'm From West Virginia and I've Got Something to Say About the Chemical Spill
To hell with every one of you who decided that making life convenient for business meant making life dangerous for us. To hell with you for making us the eggs you had to … He writes a blog at culturalslagheap.wordpress.com. FOLLOW POLITICS. Like. 471k.
Read more on Huffington Post

New Shamu show planned for SeaWorld San Antonio
… Orlando and San Diego, which helped us to achieve record revenue for the year,” Atchison said in a Jan. 13 press statement. W. Scott Bailey covers health care, tourism, sports business, economic development; he also plans and edits some special …
Read more on San Antonio Business Journal (blog)

Use Holiday Down Time to Create a Business Continuity Plan
CIO offers more advice on business continuity planning. It begins by making the point that business continuity (BC) and disaster recovery (DR) plans are two different things. A DR plan, according to Ed Tittel and Kim Lindros, focuses on getting the …
Read more on IT Business Edge (blog)

Creating a Social Media Marketing Plan

Everyone is rushing to social networking sites, but do you really have a plan for how to best utilize this phenomenon for your business? There are millions of people online but only a subset of them are your prospects. You can waste a great deal of time and effort if you have not mapped out your plan for targeting your key prospects. I can tell you from first hand experience that you need to have a plan so that you can maximize your efforts.

Twitter, Facebook, MySpace, YouTube and Linked In are some of the most popular sites, but there are hundreds of others such as Plaxo, Meet-Up, Friendster, Flickr, Cafe Mom and Black Planet just to name a few. Here are some high level stats on the leaders.

Twitter – Founded 2007; Unique US Monthly Visitors : 21 million

Facebook – Founded 2004; Unique US Monthly Visitors : 87.3 million

MySpace – Founded 2003; Unique US Monthly Visitors: 62.8 million

YouTube – Founded 2005; Unique US Monthly Visitors: 87.7 million

Listed below are things consider when building social networking into your marketing plan.

What Image Do you want? The internet allows people to Google you, your company and gain access to a great deal of information about you with just a few clicks.

You must decide early on if you are going to build a personal profile, a profile for your business or both. I once had a prospect call our office who had already looked at company website, Facebook and linked in profiles before he decided to call me about my business. He knew a ton about me and quoted my background to me during our conversation. I was was confident in the information and profiles I had created online. In my case, I have both personal and business profiles on line but it all depends on what type of business you are in. In the business of consulting, personal reputation and experience is what your target cares about – they are looking for a marketing expert. Whereas if you are selling a product to consumers, the product should be the lead persona…unless your story is relevant to the product (i.e. testimonial) they really don’t care who created it.

Who are your Customers? Know who your target is and how to connect with them online. Don’t waste time connecting with the masses. I was advised to get on Twitter right away and to follow as many people as possible to get the word out about my business. I even joined tweet later to automate following folks who followed me. At one point I had up to following nearly 2000 people (the max based on followers) and had almost 1500 following me. I ended up with a global network of endless useless, chatter that was impossible to weed though. I had to un-follow a bunch of spammers in order to get and deliver more relevant tweets. The correct strategy would have been to selectively choose folks to follow by looking at the profiles of my prospects. See who they are following – media, other businesses – carefully look at their profiles before you connect. The automated twitter tools do not work well with a selective strategy…

Where do you customers hang out online? Your marketing research should reveal everywhere customers are online as well as offline. You need to know where do they shop, search, get news, weather, and chat. Is your target B2B or B2C and where are the best places online to market to them? Are they Gen Y’ers on MySpace or are they corporate professionals on LinkedIn? How do you find out this information? Survey current and potential customers and start to build a profile on them to understand their online habits and behaviors. Your target may belong to a social networking site but may prefer to network the old-fashioned way.

Understand the purpose and focus of the social networking site. Make sure you understand the nature of the group and make sure you understand the protocol and rules. For example, LinkedIn is not a generally a place to just sell…you can easily lose valuable connections. LinkedIn connections may be considered a higher honor than a Twitter connection. Twitter friends are more accepting casual chatting and open sales pitches due to the nature of the site. Be clear on the rules and learn how to play them.

Where are your competitors? Find out which social networking sites your direct competitors are on and make sure you are there as well. Become a fan or follow them to see what kind of activity and comments they are getting to ensure the strategy makes sense for your business. Analyze the content they provide and determine how you can differentiate yourself from your competition.

What is your communications strategy? What kind of content and information are you going to provide? You should have a communications plan that includes that what, when and where of your messages on social networking sites. For example, will you provide valuable secondary information to your target or will you deliver a direct sales message? If you have created a business profile, make sure your message is strictly business related – don’t start posting unrelated topics or personal thoughts on random subjects. Whatever profile you build, you want to keep the messaging consistent. Determine how often you will communicate and plan fresh messaging so you posts are relevant and timely. The important point is to be consistent.

How do you measure success? The channel has yet to truly prove a return on investment, but lots of businesses are banking that the awareness generated will impact sales. Consumers have an incredibly high level of engagement on these sites and spend more time on social networking sites than on email.

If you decided to jump on the bandwagon and engage in social networking for your business be sure you have researched your market and that you have a plan to communicate and measure results. Be patient! This is a new channel and you dont want to miss the boat – you’d better believe that your competitors are engaging in social networking so you should develop a strategy that differentiates you from your competition.

FREE sample Social Media Marketing Plan! Visit http://www.GoKeyPoint.com

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