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How Paddy Power lured publicity-shy Paul Scholes to front its World Cup content

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How Paddy Power lured publicity-shy Paul Scholes to front its World Cup content
Our blog (part of a mischief newsroom environment) features stats and analysis pieces, guest writers and company propaganda – all designed to draw attention to our Sportsbook and PaddyPower.com. Yes, this company … There he was doing his business …
Read more on The Drum

Social Media Fail to Live Up to Early Marketing Hype
Now it's about what is social doing for you and real business objectives," says Jan Rezab, chief executive of Socialbakers AS, a social-media metrics company based in Prague. When many companies … Mr. Minter says the restaurant still uses Facebook …
Read more on Wall Street Journal

2 Examples of Marketing Automation and Content Marketing Working Together

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2 Examples of Marketing Automation and Content Marketing Working Together
As Todd Wheatland, Head of Strategy at King Content, says in the video below, “Fundamental to our ability to succeed with marketing automation has been our ability to generate…audience-targeted content.” Related Resources from B2C » Free Webcast …
Read more on Business 2 Community

Is Your Value Proposition Selling or Sinking Your Business?
Six Questions To Help Assess If Your Value Proposition and Marketing Plan Need a Tune-up. When you introduce yourself and start … In this blog, we will look at how to make your value proposition a more effective selling tool. Many companies have a …
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Splunk's (SPLK) CEO Godfrey Sullivan on Q1 2015 Results – Earnings Call …
Today, I'd like to highlight two themes from our strategic plan: first, a revolution from a single product to a multi-product company; and second, our organization around market segments, which we've done in security and will continue to add investment …
Read more on Seeking Alpha

Altimeter Group Maps Content Marketing Vendor Landscape

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Altimeter Group Maps Content Marketing Vendor Landscape
Available at no charge as part of Altimeter's Open Research model, the report and webinar provide marketers with an assessment and decision making process to navigate the highly complex and rapidly changing content marketing landscape. … Against this …
Read more on SYS-CON Media (press release)

The Key to Content Strategy? The Strategist

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The Key to Content Strategy? The Strategist
If you're struggling to mobilize content creators at your institution, or if you're having trouble getting the necessary pieces approved in a timely manner, look for a workflow efficiency tool or a holistic marketing partner that can help you build a …
Read more on The Content Standard by Skyword (blog)

Pinnacle Advisor Solutions Adds Financial Planning Center Featuring Financial …
That support is in addition to the business services Pinnacle provides to advisors including operations, marketing, strategic business consulting and succession planning. “We already support advisors on the investment side. Now we can also support them …
Read more on PR Web (press release)

Office Hours With Michael Kitces
Everyone seems to want a piece of Michael Kitces, the industry blogger and financial planning research director, and he's very happy to oblige, turning up at conferences, speaking engagements and webinars, stoking his social media presence and writing …
Read more on WealthManagement.com

Wait A Minute: Why Your Communications Plan Needs to Include Compelling Digital Content

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http://www.schwartzmsl.com/crossroads/2013/02/video_marketing_the_importance.php In this week’s Wait A Minute video, Schwartz MSL Vice President Avi Dines ta…
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Check out the book “Epic Content Marketing” by Joe Pulizzi Don Schultz, the “father of integrated marketing,” is a Professor of Integrated Marketing Communic…
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21 Actionable Landing Pages for Content Marketers

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21 Actionable Landing Pages for Content Marketers
These landing page tactics use your content, warm your leads and get results. Landing pages are pretty easy to set up (if you're using a good landing page template builder). … if you're marketing to business, presentations like Slideshares have an …
Read more on Business 2 Community

Tips to Enhance Your Events via Social Media
A core component of your event planning should be to develop a core team of social media marketers, including employees, volunteers, and ambassadors from your community. Provide them incentives (sometimes as little as a free t-shirt) and basic training …
Read more on Business 2 Community

6 Not So Deadly Content Marketing Mistakes and How to Fix Them

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6 Not So Deadly Content Marketing Mistakes and How to Fix Them
In forums and social media, articles listing these ROI-endangering sins are permeating the content marketing community and stirring up fear in the heart of marketers everywhere. 6 Not So Deadly … Though I doubt it was ever acceptable to make these …
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Big Data Bop: how indie labels are making sense of data and analytics
The moderator was Million Media's Neil Cartwright. “Did you know … She noted that the big issue is that people often look at just a “tiny part” of data, rather than cross-referencing with other sources – Twitter and Facebook for example – to see the …
Read more on Music Ally (blog)

United Online Reports First Quarter 2014 Results
The expansion of NetZero Mobile Broadband across Sprint's nationwide 3G network contributed to the increase in our NetZero Mobile Broadband pay accounts to 64,000 at quarter end, up from 49,000 at December 31, 2013 and 41,000 at March 31, 2013. Content …
Read more on SYS-CON Media (press release)

Content crunch – the fight for rights

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Content crunch – the fight for rights
Stewart Clarke talks to distributors about the changing face of the business and how, in the hyper competitive world of TV, they are gaining access to content. First-look deals, overall … Spodsberg adds: “There is a greater openness to looking at …
Read more on TBI Vision

Creating Content Is Hard — Here Are Three Strategies For Making It Easier

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Creating Content Is Hard — Here Are Three Strategies For Making It Easier
For example, our GetCourse team writes a blog about “Efficient Procrastination: Business tips in 5 minutes.” Recently, they authored an article about how the Oscars can teach you lessons on how to build a brand on Twitter. When the IAC exec, Justine …
Read more on Forbes

SEO and Your Inbound Marketing Strategy (Part 1)
Search Engine Optimization is basically about making your website more appealing for Google, Yahoo and Bing to come and crawl all over your content and see if it is worthy SEO and Your Inbound Marketing Strategy (Part 1) image IMA SEO BLOG HubSPOT …
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The Why and How of Video for Content Marketing

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The Why and How of Video for Content Marketing
Recently I wrote a blog about engaging content ideas and I wanted to take some additional time to focus on videos as a content strategy. I am one of the first to forget about the visual part of content marketing and that is a mistake. In fact, if you …
Read more on Search Engine Journal

Let's make millions the hard way
The MIC found many hard-working people who had saved seed capital and were determined to make a go of their own business. They found lots of honest effort, plenty of self-sacrifice and readiness to commit the time and sweat necessary to launch a …
Read more on BDlive