- Strategy in Action boxes examine how the management theory covered in the text can be applied to real-world situations–enabling students to immediately apply what they learn to actual organizations.
- Closing Cases conclude each chapter with a brief case that can be used for further analysis of chapter issues. Each case has been chosen to reflect contemporary issues and problems in strategic management. Accompanying discussion questions encourage students to consider how managers approach real problems in today’s market.
- A new running case featuring Wal-Mart illustrates key topics in the context of the company’s strategy and performance. The ongoing case enables students to continue building on their knowledge and skills as they apply chapter concepts to an organization with which they are familiar.
- All end-of-text cases are new to this edition, giving students opportunities to apply what they’ve learned to real-world scenarios at such prominent companies as Boeing, Apple, Amazon, Blockbuster, Whole Foods, and 3M.
- Eight expanded End-of-Book Cases focus on specific strategic management topics such as analyzing competitive environments (Philips vs. Matsushita), building a competitive advantage (3M), developing business-level strategies (Whole Foods, Apple, Boeing, and Amazon), and using a strategic ethical landscape (Kellogg, Brown, and Root). Students can collect additional information on the companies in these cases as a way to add up-to-the-minute currency to the analysis and to understand how managers use data to increase competitive advantage and performance.
ESSENTIALS OF STRATEGIC MANAGEMENT, 2E, is a brief version of the authors’ market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, 8E, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text’s presentation of strategic management features an increased emphasis on the “business model” concept as a way of framing the issues of competitive advantage. Cutting-edge research, new st
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- The accomplished and highly respected authors are all active teachers in prestigious business schools and widely acknowledged experts in the strategic management field.
- The text includes numerous proven pedagogical features such as knowledge objectives, a running glossary, Strategic Focus boxes featuring real-world examples, Strategy Right Now callouts leading to the most recent information available about cited examples, chapter summaries, and review questions, all designed to support instruction and facilitate understanding and learning.
- Each chapter has been carefully crafted to present essential information in a very engaging, readable way without adding unnecessary bulk or complexity. Eliminating redundant examples, adopting a concise presentation style, and illustrating key concepts visually reduce the overall length of the text and clarifies the presentation for students.
- Current research and up-to-date findings, as well as 29 new cases covering a variety of topics, organizational settings, and industries, help make course material directly relevant to students in today’s business environment. Case notes are exceptionally detailed, and many include financial analyses and tutorials to support effective instruction.
- The new edition expands coverage of important current trends such as ethics and social responsibility, global strategy, cultural diversity, and the impact they are having on strategic management, providing engaging material for class discussion and a practical focus students can appreciate.
STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES Eighth Edition, is a comprehensive Strategic Management text that combines impeccable scholarship; cutting-edge research; a sophisticated and practical global focus; and the most thorough, up-to-date, and relevant business examples and cases available. Now, this seminal business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, CengageNOW online teaching
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