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Gen Z Girls Have Something to Say to Mom This Mothers Day: I Love Shopping With You, But Let Me Choose My Outfits!

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Beverly, Massachusetts (PRWEB) May 09, 2013

FashionPlaytes, Inc. today released new data about how tween girls see their relationships with their moms based on the most recent FPgirl Market Insights Program surveys. According to the results, tween girls love to spend time with their moms – especially if the activity involves shopping – but they are looking to establish a stronger voice about what they buy and the clothing they wear.

When it comes to bonding with mom, nothing beats shopping, Gen Z girls say. With over 3,000 total responses, “shopping til they drop” was their number one activity with 52% of the vote, followed by cooking/baking, arts and crafts, and outdoor activities, respectively (poll results). While the consensus shows a strong preference for shopping over the other activities with mom, numerous girls commented that they love doing all things with their mom because they’re fun to be around.

Of course, there are some comments like this one: “I love shopping with my mom, but sometimes it is a disaster. But shopping with my dad is a nightmare!!!” Reading books, playing board games and trips to the spa were also some of the favorite activities Gen Z girls commented about.

How do Gen Z tween girls think moms feels about their clothing choices? When asked if their moms typically approved, 43% of the 3,600+ respondents say yes, but admit sometimes there is a clash (poll results). 25% responded that their mothers rarely approve of the choices, while 24% are the complete opposite, saying they always get her approval. Less than 10% indicated that their mom never approves of their selections.

Open-ended comments from the girls make it clear that there are multiple influences at work when it comes to their fashion choices: “My mom won’t let me wear anything I like. But my nana, on the other hand, has style like me. Bright, loud and poppy!” A previous FP Market Insights poll corroborates the claim that girls are their own influence, and that moms and other family members don’t have as much sway on their fashion choices.

“Gen Z girls are secure in their fashion choices. They love to shop with their moms, but still have the confidence to make their own decisions without completely relying on outside influence,” said Dana Stanley, Vice President of Research for FashionPlaytes. “Some of the responses showed girls even ask their mom for fashion tips—a major step toward becoming confident and independent while strengthening a key relationship.”

About FPgirl Market Insights:

FPgirl Market Insights pulls information from FPgirl’s 700,000+ member fashion design community, where girls regularly post information, interact with each other and provide unique input via the site’s polls. The program is designed to provide previously unavailable information on everything from what girls wear, how and where they shop, and how they like to be entertained. Insights uncovered through the FPgirl Market Insights program gives brands a unique and unfiltered glimpse into what makes these digital natives tick.

Subscribe to the Market Insights Program at http://www.fashionplaytes.com/mp/insights. For more details or to ask about partnership opportunities, please contact insights(at)fashionplaytes(dot)com.

About FashionPlaytes and FPgirl:

FashionPlaytes is the creator of FPgirl.com, the online fashion and style destination where girls are designers and set the trends. The FPgirl community is filled with vibrant, talented, and supportive girls who create cool custom clothing, crowd-source designs, and share their insights about what it’s like to be a girl in today’s world. FashionPlaytes celebrates all girls, providing a fun, safe, interactive environment. Its engagement-driven ecommerce platform is fueled by girls, for girls.

Media Contact:

Halley Spong

Connect2 Communications

halley(at)connect2comm(dot)com

919-539-7862







10 commandments: how to choose and work with great angels and investors

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Public program for internet sites, CambridgeElevator.com recognized Specialised Entrepreneurs Many several weeks a opportunity to see business angel and entrepreneur, Sherry Coutu produce 10 recommendations on how to select and do with amazing angels and investors.

The products of wiseness were:

1 Choose angels/mentors who have an amazing program of relationships in your industry.
2 Select an individual rather than a ‘firm’. Personal track-record and value-add are significant.

3 Select an angel/investor after mentioning with their other investee organizations first (thefunded.com).

4 Select an angel customer who has gone down the route you need to go down (raising money/floating).

5 Select an angel customer instructor who has run a organization to seat your position.

7 Choose to pay attention to your client and make sure they adequate available for you.

8 Choose to convey with your investor(s). Awesome what you will see out!

9 Know that amazing angels and investors help you with three styles of things: features, customers and strategy.

10 Do not try to provide the process to someone else!
Emphasising the need for amazing backers, Coutu said LinkedIn had recognized that it wouldn’t be such a success without the amazing of the traders it had drawn.

Coutu also influenced the value of considering scale-up very much from the ‘off.’ If you think your start-up has the prospective to scale-up, then discover out out out out out out out a instructor with encounter of scaling-up organizations, she suggested – and don’t prevent yourself geographically: if you can’t look for the right instructor in the UK, look further afield.

Getting angels or VC backers with significantly locations was essential, she said.

Create sure that traders aren’t about to run out of cash because if they are never get follow-on designs you’re attached. The outside team will not see it as the investor’s mistake – they will think your enterprise enterprise is a dud.

Great traders would help online organizations appeal to functions, get clients and help with use of key connections and details, she emphasised.

But she influenced the need to “close the cope. Don’t depend on a handshake. A cope with an customer will need to be formalised.”
 

CambridgeElevator.com is a social network for startups connecting budding entrepreneurs with mentors, investors and advisers with the experience to help them grow. CambridgeElevator.com offers free membership registration.

Survey: 1 in 2 Angel Investors Regrets an Investment Made This Year.