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How Ricoh Conquered the Business Blog…

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How Ricoh Conquered the Business Blog…
In other words, it's a big company with a big range of products. Finding a common goal on which to focus its business blog and social media strategy is a task and a half. But Ricoh has been particularly good at segmenting and separating all of this …
Read more on Business 2 Community (blog)

Supply, Demand and Interest Rates: Why One thing Leads to Another
Yes the Fed will continue to taper, but other investors are expected to step in and fill the gap. The Fed isn't the only bond player in town. Matt Tucker, CFA, is the iShares Head of Fixed Income Strategy and a regular contributor to The Blog. iS-12796 …
Read more on Business Insider

Memorial Hermann The Woodlands names new CEO
… Urban's responsibilities ranged from hospital operations, where he oversaw construction, engineering, facilities and environmental services, to specialty service lines, where he led strategy for business units such as emergency services, specialty …
Read more on Chron.com (blog)

Aetna and LHS Health Network Form ACO in New Jersey
… ACO strategy by collaborating with provider systems, which include multi-payer primary care, Medicaid primary care, state-wide ACOs and multi-line multi-payer ACOs. As a consequence, Aetna's ACOs are gaining traction and enhancing the core business.
Read more on Zacks.com

Reducing Turnover: How to Make Your Employees So Happy They'll Never Want …

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Reducing Turnover: How to Make Your Employees So Happy They'll Never Want …
The key is to develop an employee retention strategy that fits your business culture. 2. What do you stand for? Why do your employees stay? What do they need more of? Ask them: you'll be surprised. Brandie Yarish, director of talent and culture at …
Read more on Techvibes (blog)

5 Tips to Turn Your Business Into An Educational Powerhouse
If you don't plan on frequently updating it with original content—at least once a week—you may want to reconsider blogging as part of your content marketing strategy. An ignored blog or a blog with poorly written articles will do your business more …
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Are You Creating Content For Conversions or The Converted?
Your content marketing strategy is designed to build an audience for your blog. You're trying to create content that folks will consume, like (literally) and share with their friends and colleagues. Related Resources from B2C » Free Webcast: The Art of …
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Scaling Data Collection to Protect Consumer Privacy
Businesses across industries constantly struggle to develop an effective Big Data strategy, yet many fail to recognize that gathering every possible morsel of customer information will only leave them bogged down, drowning in an unyielding data deluge …
Read more on 1to1 Media (blog)

2 Examples of Marketing Automation and Content Marketing Working Together

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2 Examples of Marketing Automation and Content Marketing Working Together
As Todd Wheatland, Head of Strategy at King Content, says in the video below, “Fundamental to our ability to succeed with marketing automation has been our ability to generate…audience-targeted content.” Related Resources from B2C » Free Webcast …
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Is Your Value Proposition Selling or Sinking Your Business?
Six Questions To Help Assess If Your Value Proposition and Marketing Plan Need a Tune-up. When you introduce yourself and start … In this blog, we will look at how to make your value proposition a more effective selling tool. Many companies have a …
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Splunk's (SPLK) CEO Godfrey Sullivan on Q1 2015 Results – Earnings Call …
Today, I'd like to highlight two themes from our strategic plan: first, a revolution from a single product to a multi-product company; and second, our organization around market segments, which we've done in security and will continue to add investment …
Read more on Seeking Alpha

The Cobbler's Children Have No … Marketing Campaigns

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The Cobbler's Children Have No … Marketing Campaigns
As an agency-side marketer, chances are that you spend far more time whipping up assets and planning campaigns for your clients than you do creating anything for your own company. But you, of all people, know how important it is … Turn the slides …
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8 things you need to know this morning
The city is planning a project to clean and repair the building, but not until spring 2015. During the first three months of the year, the number of people who visited Maryland hospitals and couldn't pay for their health care dropped by 62 percent over …
Read more on Baltimore Business Journal (blog)

5 tips for small-business strategic planning from Regions' Jim Schmitz
Many small business owners do not have a strategic plan for their business, typically for one of two reasons: either because they think strategic planning is only for larger companies or because they simply have not made it a priority in the face of …
Read more on Nashville Business Journal (blog)

Latest Ideas For Business,Blog News

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Get Found: 3 Tips to Optimize Your Blog for SEO
Blogging is a crowded space. Particularly for business bloggers who need their posts to work for them by driving prospective interest and bona fide leads. The competition is enough to make some question whether a company blog is even worth pursuing …
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How To Come Up With A New Idea For Your Blog Every Day
Does that spark any ideas for you? No 2 Pen – This blog offers 365 days worth of writing ideas. The posts are broken down by month and include diamonds like looking at the weather in your area and around the world and how that is impacting your …
Read more on Business 2 Community (blog)

Go For a Walk Before Writing a Blog Post

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Go For a Walk Before Writing a Blog Post
It turns out that something as simple as a short walk is enough to boost creative thinking in almost everyone. Plus, the study at Stanford University found that this increase in creative thinking persisted for several minutes even after the individual …
Read more on Business 2 Community (blog)

5 Dirty Secrets About the US Economy
Harvard Business Review. Sponsored by …. It's simple. It's straightforward. It's obvious. It's a problem whose solution is as plain as the sky on a perfect summer day. So why don't the pundits want you to know any of that? Duh. Because if you did …
Read more on blogs.hbr.org (blog)

Exploring the 'chaordic path' can open new vistas for businesses
Founded in 2007, Percolab, as its name suggests, encourages the percolation of ideas in a playful, collaborative setting. Conversation becomes avid as the participants discuss the hows and whys of the work they do: facilitating collaboration …
Read more on Montreal Gazette

5 Easy-to-Implement Marketing Initiatives VPs Might Be Overlooking

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5 Easy-to-Implement Marketing Initiatives VPs Might Be Overlooking
We're big advocates of newsletters because we've seen so much success with them when it comes to our own business. Whatever frequency you choose, a recurring recap of blog posts, white papers, product updates, etc. can be extremely helpful in keeping …
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B-school profs starting to take a hard look at games
by Isaac Knowles on 03/19/14 04:18:00 am Expert Blogs. 1 comments … Chris Ryan – a professor at the University of Chicago's prestigious Booth School of Business – is one such scholar, and a big reason he's attending GDC this year is to cultivate …
Read more on Gamasutra (blog)

JB Media hire new team members, moves to West Asheville
McCafferty, who recently became a full-time employee at JB Media, noted that she wanted to join the team after a now co-worker made a presentation at Women's Business Weekend. She mentioned that Justin Belleme, the JB in JB Media, is the type of … I …
Read more on Asheville Citizen-Times (blog)

Is Your Content Marketing Strategy a Big Fat Lie?
You're a real human being with ideas, opinions, and feelings, right? Well, why aren't you sharing them in your web content?! If you think that all of your content has to have a formal, stuffy feel to it, you're going to wind up with a bunch of readers …
Read more on Business 2 Community