Posts

Plan B 4 Sales and Art of Digital Prominence Alliance Addresses Business Need for LinkedIn and Online Branding Expertise

/in , /by


New York, NY (PRWEB) December 19, 2013

Plan B 4 Sales and Art of Digital Prominence today announced a partnership to deliver LinkedIn training, consulting and online branding services to the SMB marketplace.

“Businesses in transition—whether they’re launching, expanding, spinning off as new entities, or emerging from an acquisition—benefit tremendously when they capitalize on the platform that LinkedIn offers,” said Linda Kempin, Managing Director of Art of Digital Prominence.

LinkedIn can level the playing field for start-ups and resource-constrained businesses. The platform provides unique advantages that showcase and credential expertise, quickly index brand names for search engines, and allows targeted online engagement with “Followers” along with recommendations from customers faster than available on a traditional website…coupled with the dynamic interactions of over 2 ½ million LinkedIn members.

“As much as we are all on social media, more than 90% of us are still hiding our talent in plain sight. That translates” Kempin says,” into missed opportunities, if businesses can’t:

-Be found online for their specific skills and expertise, even when they’re the right resource to address a pain point or solve a problem

-Showcase their company’s talent with a strong online presence that differentiates them from the competition

-Get hired –or even invited to the table—for a new job or by a new client based on their online presence

-Secure needed rounds of funding, because their leadership team’s online presence doesn’t match their business objectives.”

Steve Mount, CEO of Plan B 4 Sales, serves primarily the SMB marketplace for high-tech products and services. “Most companies have a high percentage of employees—and likely some partners as well—who’ve posted dry resume content on LinkedIn. Frequently their current position isn’t even mentioned in their LinkedIn profile—and if it is, it’s skeletal at best. Since they typically don’t express their passions, domain expertise, or the problems they solve in a way that makes them quickly identifiable as an expert within the Linkedin database, they aren’t adding much value to the employer’s organization. In fact, they are more likely hurting the company’s image by having such a weak presence on this Go-To platform for professionals. Linda fixes all of that and designs campaigns to get new revenue opportunities from a client’s current LinkedIn networks. That’s why attention to these areas provides a significant market opportunity. We fully expect this partnership to yield benefits that will enhance the online presence of our clients even in resource-constrained times.

About the Art of Digital Prominence:

Linda Kempin’s roots began in corporate marketing and business development in NY with an American Express company and Ernst & Young. After earning a Masters in Internet Marketing, she launched Boost My WebTraffic.com to support small businesses and educational institutions with a stronger web presence. A fan of the LinkedIn platform since she joined it in 2007, Linda later broadened her consulting practice to include LinkedIn group training and individualized personal branding for C-suite executives. Today her clients include high-tech and professional services firms in launch, expansion, spin-off, or acquisition mode as well as companies pursuing venture capital funding. Linda conducts nationally broadcast webinars and live seminars in addition to consulting services with individuals and small businesses eager to harness the power of LinkedIn.

About Plan B 4 Sales:

Plan B 4 Sales is a sales and marketing incubator, offering a wide array of contract sales strategy, sales enablement, and go-to-market and brand development services. Its contract sales resources are all tenured, enterprise technology sales people with at least 15 years experience opening doors, defining client needs and closing business. Trainers and service partners have all been delivering the services defined on the Plan B 4 Sales web site for at least 8 years. The Plan B team is well-equipped to help a start-up develop its initial sales effort, or provide an existing sales force with the tools and techniques to accelerate growth and attain organizational stability. Whether your business is seeking seed capital, a mezzanine round or simply preparing for the next board meeting, a Plan B 4 Sales engagement provides answers to the sales and revenue projection questions that invariably arise. The Plan B team specializes in finding low-hanging fruit that delivers a lot of juice with a little squeeze.







Related Venture Capital Press Releases

ImageWorks Studio Releases "Small Business Web Design & Branding Package

/in , /by

Chantilly, VA (PRWEB) October 15, 2009

ImageWorks Studio, a custom web design and branding firm, announces their new Small Business Branding and Web Design Package, designed to provide small businesses with the high quality marketing and branding tools they need, paid for with an affordable interest-free monthly payment plan.

Enabling small businesses to build a solid marketing foundation and increase brand equity, this new service allows owners and operators to create impressive brands and drive up sales using leading ROI and best practice strategies. ImageWorks has packaged over $ 20,000 worth of services, such as custom web design, logo design, an email marketing template, blog design, sales kit design, and more. Togther, these services have been generously discounted and can be paid for with an affordable interest-free monthly payment plan.

“Our goal is to help small businesses succeed in today’s economy. We feel so strongly that a powerful, professionally-produced brand can lead to measurable increase in sales and brand equity, that we are willing to finance our clients’ brand building efforts for 12 months, completely interest-free,” explains Scott C. Margenau, President and Founder of ImageWorks..

Marketing in a Recession: To spend or not to spend? New Small Business Marketing Package from ImageWorks Start at just $ 895/month. It’s no secret that marketing budgets are shrinking up in this economy. The problems is, cutting back on marketing results in further diminishing sales at a time when sales are most needed. Marketing experts preach that a slow economy is the exact right time for companies to spend on marketing in order to gain market share from their competitors who are pulling back their own spending.

For a company to halt their marketing program in a slow economy is like deciding to stop putting gas in your car,” says ImageWorks Founder Scott C. Margenau, “it just doesn’t make any sense. We know that money is tight, but the same as your car needs gas to run, your company needs marketing to succeed. Now is the time to reach your market through new media, which is affordable and it works. We are making it possible for companies to follow this advice.”

About ImageWorks’ Small Business Marketing and Web Design Package:

ImageWorks has selected some of their most popular branding and marketing services and combined them into one unique package. The total cost represents a saving of over 30% and the package can be purchase through an interest-free 12-month monthly payment option.

The company hopes to help its customers by allowing them to have a first class brand image reinforced with marketing strategies that work in today’s fast paced online environment — without having to spend a significant amount of money upfront.

By taking advantage of the services offer in our Small Business Package, customers will show up on line, in social media, in searches, via email, and through advertisements with a value-oriented customer-centric messaging. Here is a brief overview of some of the services included in the Small Business Marketing & Branding Package: