Blogs are an old idea coming full circle and back into the new age thing to do as a business. There a couple of reasons for blogging, some people actually make a living from just writing and keeping a blog on their favourite content. While a business owner should be using a blog for a completely different purpose.
A blog is a site either internal or external from your website that has a variety of content, links, photos, videos about a particular topic. It is content that allows your followers to become informed.
Blogging is just another tool in your business toolbox and your marketing strategy and should be treated as just as important as other marketing techniques.
Blogs for business provide an opportunity for you to educate your prospects, provide value to your customers or clients and show the world how good you are at what you do. It builds your profile.
A blog is also a great way to get people to follow you, to generate excitement and spread your message virally.
So lets start with some basics of a blog… You can get a blog either as part of your website or external from your website with programs such as blogger.com or wordpress.com. Having a blog as part of your website is more desirable as you can then send people from your blog to other parts of your website. It also provides traffic to your website which search engines like and therefore rank your website higher. However if you don’t have a website, not a problem just go and grab one of those free blog sites.
Now the purpose of a blog should be to interact with your community of prospects, customers and anyone that wants to follow you. You should be providing good valuable content and it should help your community in some way. Blog that are all about selling are never very successful and people get sick of going to them. Your blog should be interactive, it should have the ability to be shared through social media circles and it should have the ability for people to leave comments on and interact with you.
Blogs can be time consuming, however by having a blog and blogging weekly it does keep you and your business top of mind with your prospects and it also allows them to build a relationship with you.
Keys for a successful blog include mixing up your content, using video’s, photos as well as articles, linking your social media to your blog and vice versa, being consistent and producing content on a regular basis (this is sometimes a hard thing to stick to as it is often pushed to the bottom of the pile as it’s not seen as a money making activity – trust me it is)
So why not take a look at your blog and see what fun things you could do to keep people around and talking about your business!
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