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Audience: Marketing in the Age of Subscribers, Fans and Followers

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Audience: Marketing in the Age of Subscribers, Fans and Followers

Audience: Marketing in the Age of Subscribers, Fans and Followers

Proprietary audience development is now a core marketing responsibility.Every company needs audiences to survive.  They are where you find new customers and develop more profitable relationships.  And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative.  This powerful mandate challenges all companies to use

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IFB2014: Cities join forces to reach international audience

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IFB2014: Cities join forces to reach international audience
Key themes of the festival include manufacturing, science & technology; maritime, logistics & energy; knowledge, professional & financial services; higher & further education & research; low carbon & renewables; cities, enterprise & urban business …
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Tighter Margins, True, but Ag's Future Remains Bright
Be a low-cost producer. Invest in "operational excellence" on all levels of the operation, Boehlje says. It's not enough just to be the low-cost producer in your local area, state, even comparing yourself with like producers in the U.S. "You need to …
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