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Industry's First Virtual Insurance Tradeshow Live Again In February 2012

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Fairfield, CA (PRWEB) December 02, 2011

The 2012 Virtual Insurance Marketplace is the second offering from Direct Connection Advertising & Marketing, LLC, an agency specializing in insurance marketing services. The 2012 VIM promises industry leading sponsors, more interactivity, better accessibility, and an overall more diverse group than the 2010 show.

A virtual tradeshow experience is largely unfamiliar to many insurance professionals. The Virtual Insurance Marketplace seeks to change that while offering outstanding networking possibilities and a variety of means by which companies can share their products and services, all of which are reported on during and after the show to each exhibitor and sponsor. This real-time data is invaluable for marketing follow up and research.

President and founder of Direct Connection, Anita Nevins delights in the prospects afforded attendees and exhibitors in the upcoming show. We are very excited about the 2012 Virtual Insurance Marketplace. Having one under our belt, we know where to focus our energy. We realize that many in our industry have yet to experience a virtual tradeshow. To that end, we will offer several sneak peak free webinars for attendees, to walk them through the navigation and highlight the opportunities for them to make the most of the show. A more diverse group and larger selection of exhibitors will offer more opportunities while keynote speakers presentations will provide for a rich educational experience.

Sponsors are gearing up for the show as well, and many recognizable names have signed on for next years Virtual Insurance Marketplace. Participants are sure to experience networking opportunities and exposure to knowledgeable people at great companies.

A virtual tradeshow allows exhibitors to showcase their offerings through video, slideshows, presentations, and documents. Brandt Minnich, Vice President of Marketing for Mercury Insurance Group, is looking forward to networking while presenting their products and services in this unique forum. Mercury Insurance Group is excited to be a participant in the Virtual Tradeshow being held in February 2012, Minnich states. We are eagerly anticipating the opportunity to begin a dialogue with prospective and existing agents, in a convenient environment where our marketing staff can articulate Mercurys commitment to the independent agent channel and share information about the products and services we offer.

The VIM is an ideal way for insurance businesses to save money on costly arrangements so common to participating in a traditional tradeshow, such as travel expenses. Melissa-Anne Duncan, Director of Development and Partner Relations for the Insurance Industry Charitable Foundation, understands the savings and other opportunities the show offers.

The Insurance Industry Charitable Foundation is excited to share our mission of helping communities and enriching lives with our industrys independent agents, Duncan reports. The Virtual Insurance Marketplace is an innovative concept that offers a cost-effective means of sharing information and bringing the industry together. We eagerly look forward to participating.

Perhaps one of the biggest advantages to the virtual tradeshow in general and the VIM specifically is the convenience it offers to insurance entities. Hank Haldeman, EVP of the Sullivan Group, recognizes the importance of this fact to sponsors: At the Sullivan Group, as wholesalers and underwriting managers, we are intrigued by the opportunity to have real-time interaction with our retail clientsand prospective clientsfrom points far and near, in an environment where our brokers and underwriters can bring many of the tools supporting our value proposition immediately into the discussion through electronic means … all while sitting at our own desks!

The upcoming Virtual Insurance Marketplace will take place on February 810, 2012. We are actively seeking attendees, exhibitors, and speakers for the Virtual Insurance Marketplace. Visit http://www.webdcmarketing.com, contact Anita Nevins via email at anita(at)webdcmarketing.com, or call (707) 429-0877 to learn more. Registration for the Virtual Insurance Marketplace is free for retail insurance agents and brokers.

The Virtual Insurance Marketplace is brought to you by Direct Connection Advertising & Marketing, LLC, an agency that specializes in insurance and social media marketing, planning and services. For media information, visit http://www.webdcmarketing.com/media.

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2012 Virtual Insurance Marketplace To Directly Target Insurance Customer Service Reps

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Fairfield, CA (PRWEB) January 26, 2012

The Virtual Insurance Marketplace offers everyonefrom presidents, CEOs and insurance agency principals to insurance brokers and agents and office staffthe opportunity to check in during the three-day event. Registration is free; lifted cost restrictions open up the tradeshow to those who often do not have the luxury of attending them, including CSRs.

One of the many great attributes of a virtual tradeshow is that you can have several or all of the people from your office attend, reports Anita Nevins, founder and organizer of the Virtual Insurance Marketplace. CSRs rarely get the chance to leave the office and talk with markets at tradeshows. With a CSRs involvement in the day-to-day operations of an agency, they may look at products and services available to them with a different view than the agency principal or management team. A virtual tradeshow opens up so many opportunities for retail agencies to optimize their time and conserve their budget.

Sponsors and exhibitors at the 2012 Virtual Insurance Marketplace will be targeting many of the insurance materials and presentations in their booths directly at this important subset of the insurance industry.

Safeco CA Personal Lines will be exhibiting at the show in February. Kimberly Kunody, Marketing Director, had this to say about the value they see in customizing their booth to reach the CSR: CSRs are on the frontlines talking to customers and representing our products every day; therefore, we place great significance on providing the necessary education and accurate information to this audience. The Virtual Insurance Marketplace is the perfect vehicle to communicate to CSRs in an effective and efficient manner.

Another top-name exhibitor, Foremost Insurance Group, will also be focusing many of their materials on reaching CSRs. At Foremost, we have always recognized the important role that CSRs hold in independent agent operations, states Jeff Bair, Executive Director IA Operations. The Virtual Insurance Marketplace not only provides an efficient way for CSRs to interact with companies, but also a medium to easily get information to support their agencies and their work efforts.

The upcoming Virtual Insurance Marketplace will take place on February 810, 2012. Registration for the event is free to all attendees. Visit http://www.webdcmarketing.com to learn more. Register at: http://virtual-insurance-marketplace.webdcmarketing.com

The Virtual Insurance Marketplace is brought to you by Direct Connection Advertising & Marketing, LLC, an agency that specializes in insurance and social media marketing, planning and services. For media information, visit http://www.webdcmarketing.com/media

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