Latest Integrated Marketing Communications Plan,Blog News
Study: Top Execs Want to See More Use of Analytics
“This is great news for marketing organizations,” said Akamia Technologies' Corporate Product Marketing Manager, Jonathan Singer who is helping lead their marketing strategy. “You already knew you were doing well, but now you can prove it. And when …
Read more on Business 2 Community
The Morning Download: Why Facebook Is Building Its Own Sales Tools
The new system runs on the Facebook platform and has been integrated with tools from Salesforce.com Inc. But going forward, Salesforce won't be the hub. Instead, it will be one element of a system, according to Facebook. CIO Tim Campos tells CIO …
Read more on Wall Street Journal (blog)
10 emerging examples of best practice in social customer service
… near future. In particular, the need to think of social in a bigger context: as part of a multi-channel customer service strategy. … to an extent. Automated self-service must be integrated with easy access to live customer service channel in case …
Read more on Econsultancy (blog)