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PRESS RELEASE DISTRIBUTION: Week #11 of the 26-Week Digital Marketing Plan [Edition 3.0]

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PRESS RELEASE DISTRIBUTION: Week #11 of the 26-Week Digital Marketing Plan [Edition 3.0]

PRESS RELEASE DISTRIBUTION: Week #11 of the 26-Week Digital Marketing Plan [Edition 3.0]

In this book I am going to talk about press releases. While these have been around forever in both the offline as well as the online world, they are still a relevant medium. Press releases are very useful when it comes to driving lots of traffic and indeed to help your ranking in search engines.

I will be talking about the difference between conventional and SEO press releases and how to structure them differently to get the most out of them.

A very important part of a press release

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SECOND TIER LINKS: Week #19 of the 26-Week Digital Marketing Plan [Edition 3.0]

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SECOND TIER LINKS: Week #19 of the 26-Week Digital Marketing Plan [Edition 3.0]

SECOND TIER LINKS: Week #19 of the 26-Week Digital Marketing Plan [Edition 3.0]

In this book I will be talking about links that don’t just directly point at your website but point at an existing link to your site. What these do is strengthen the links authority and make them more powerful (Explained in more detail later in the book).

I will be working to increase the volume and quality of these 2nd tier links. If all you do is build links to your website this won’t necessarily be a positive thing in Google’s eyes. For instance, if you build 1,000 good links to y

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OFFLINE MEETS ONLINE: Week #26 of the 26-Week Digital Marketing Plan [Edition 3.0]

OFFLINE MEETS ONLINE: Week #26 of the 26-Week Digital Marketing Plan [Edition 3.0]

This book it is about:

Making it easy for your customers to get in touch with you

This is all about communication and making sure it easily flows between you and your customer. If they reach out to you, you need to be ready to respond.

While technology makes it easy to set up automatic follow up emails via autoresponders, etc.

But this does not mean you don’t have a telephone number, studies have shown that in certain markets, if you have a prominent phone num

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REPUTATION MANAGEMENT: Week #13 of the 26-Week Digital Marketing Plan [Edition 3.0]

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REPUTATION MANAGEMENT: Week #13 of the 26-Week Digital Marketing Plan [Edition 3.0]

REPUTATION MANAGEMENT: Week #13 of the 26-Week Digital Marketing Plan [Edition 3.0]

In this book I am going to be focusing on ‘online reputation management’.

Online reputation management breaks down into 3 key areas:

1. Reputation Monitoring

This is pretty much about finding out who is talking about you or your brand and where they are doing it. I will be using some of the tools I have used in other books and show you exactly how to use them to track your name or brand. I’ll also introduce you to some specialist programs to help you in real tim

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SOCIAL MEDIA MANAGEMENT: Week #9 of the 26-Week Digital Marketing Plan [Edition 3.0]

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SOCIAL MEDIA MANAGEMENT: Week #9 of the 26-Week Digital Marketing Plan [Edition 3.0]

SOCIAL MEDIA MANAGEMENT: Week #9 of the 26-Week Digital Marketing Plan [Edition 3.0]

Social Media Management is book number 9 of the 26-Week Digital Marketing Plan. Obviously it is important to get your brand registered on the different social sites so I will be discussing Facebook, Twitter and other big networks like LinkedIn, Google + and Pinterest.

It is important to register your brand out there as quickly as possible so no other similar business jumps ahead of you and registers under your brand first.

You need to know which the best networks are! While most bu

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WEBSITE ANALYTICS: Week #6 of the 26-Week Digital Marketing Plan [Edition 3.0]

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WEBSITE ANALYTICS: Week #6 of the 26-Week Digital Marketing Plan [Edition 3.0]

WEBSITE ANALYTICS: Week #6 of the 26-Week Digital Marketing Plan [Edition 3.0]

Week #6 Website Analytics is going to share something that has become an increasingly essential part of digital marketing. Compared to just a few years ago there are now millions of websites on the internet today and this figure continues to grow daily exponentially.

The essential thing you must do is be better than your competitors.

One big way that you can set yourself apart from them is by knowing what your visitors are doing. Many of your competitors will look at

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LOCAL SEARCH & REVIEW SITES: Week #15 of the 26-Week Digital Marketing Plan [Edition 3.0]

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LOCAL SEARCH & REVIEW SITES: Week #15 of the 26-Week Digital Marketing Plan [Edition 3.0]

LOCAL SEARCH & REVIEW SITES: Week #15 of the 26-Week Digital Marketing Plan [Edition 3.0]

Many changes are happening in the local search field, and I’d like to share some of the most important changes in this book…

For Example:

Google Plus is now integrated with Google Local to create Google+ Local, so when it comes to search, ‘Social Local’ or ‘Social SEO’ are proving more popular. I will also go into more depth and how to maintain your rankings in this area.

It is also important for you to claim your listing that already may be in place. I will

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COMPETITOR BACKLINK ANALYSIS: Week #16 of the 26-Week Digital Marketing Plan [Edition 3.0]

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COMPETITOR BACKLINK ANALYSIS: Week #16 of the 26-Week Digital Marketing Plan [Edition 3.0]

COMPETITOR BACKLINK ANALYSIS: Week #16 of the 26-Week Digital Marketing Plan [Edition 3.0]

One of the most important reasons websites rank for certain keywords is the links that point to that particular page and site.

Together we will look at:

– The quantity of the links pointed at the page.

– The quality of those individual links.

– The relevance of the links.

All these aspects need to be in your action plan to win for these keywords as well. You’ll be able to replicate the link structure better, leaving your competition behind.

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GUEST POSTS & AUTHORSHIP: Week #18 of the 26-Week Digital Marketing Plan [Edition 3.0]

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GUEST POSTS & AUTHORSHIP: Week #18 of the 26-Week Digital Marketing Plan [Edition 3.0]

GUEST POSTS & AUTHORSHIP: Week #18 of the 26-Week Digital Marketing Plan [Edition 3.0]

In my last book, we talked about outreaching to bloggers to promote you. This book will be teaching you about how to find ways to ‘guest post’ on their sites. This means writing a quality post for their blog which they post and promote which in turn will drive traffic to your site.

I will also be going through the paces on Google Authorship.

Just to be clear posting on other bloggers pages via guest posts is completely different from what I was talking about in the last book. T

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