REPUTATION MANAGEMENT: Week #13 of the 26-Week Digital Marketing Plan [Edition 3.0]

REPUTATION MANAGEMENT: Week #13 of the 26-Week Digital Marketing Plan [Edition 3.0]

In this book I am going to be focusing on ‘online reputation management’.

Online reputation management breaks down into 3 key areas:

1. Reputation Monitoring

This is pretty much about finding out who is talking about you or your brand and where they are doing it. I will be using some of the tools I have used in other books and show you exactly how to use them to track your name or brand. I’ll also introduce you to some specialist programs to help you in real tim

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