Latest Integrated Marketing Communications Plan News
IMC expects outstanding High Point Market
Guiding this cross-marketing strategy, IMC recently concluded its "Blueprint" initiative – an extensive research study that will serve as the basis for the company's five-year plan and will help maximize market commerce in both High Point and Las Vegas …
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Unify your marketing and advertising communications for maximum effect
According to Rochelle Reiter, agency principal at Orange Label Art + Advertising, “It is the coordination and integration of all of a company's advertising and marketing communications into a cohesive plan that maximizes the impact on customers and …
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PGI-USA Adds Four New Staff Members
Previously, she worked in integrated marketing at both ABC and CBS. Tropila will plan, develop and execute all trade and consumer public relations programs to support PGI's key objectives and communicate key platinum messaging to consumer and trade …
Read more on Rapaport