FIRM INTRODUCES INFORMATION INTERFACE for LOCAL MARKETS.
(PRWEB) August 7, 2004
NASHVILLE, TN (PRWEB): August, 7, 2004 Tip ONeil said all politics are local and at NashvillesNews they would add news to the list. The companys web application is a combination newspaper, blog, wiki and publicly agent geared toward metropolitan markets. According to the company the application gives users a comprehensive overview of all relevant local and national news on a single page updated more than 300 times a day. In addition to traditional news, sports, weather the application is providing individuals, groups and businesses free access to advanced publicity generation and blog functions.
Dubbed a metablog with local market orientation the developers are betting that people will turn to NashvillesNews.com when seeking timely information on a wide range of subjects including local politics, hard news, entertainment, events and even missing pets.
According to company spokesperson John Bransford Its a natural extension of the new XML messaging technologies. The tools were developed for cross communication and promotion among the rapidly expanding universe of new blogs. Blogging is about communicating your words, thoughts and ideas and these new protocols are all about getting the word out or making your existence known. Weve taken these tools and brought then together under one roof. The aggregate result of the applications use of blogging XML-RPC has been to amplify the effectiveness and extend the range of the tools.
The power of our own application didnt sink in till about midway through the development process we noticed that a lot of our internal memos and groupware postings were showing up in common web searches a few hours later. It took us a few days to figure out how it was happening.
RSS (really simple syndication) was not the first messaging protocol on the net but it was the template for blog messaging and has been followed by Trackback, Pingback, Waypath, Delicious, and more. According to Bransford these blog cross messaging protocols are doing more than just putting out a digital open for business sign. Theyre publishing meaning by giving the words context and relevance which are the high grade fuels for search engine spiders. This is the stuff thats begun to set the web in motion by helping the web content describe itself. Not surprisingly that is the precise reason XML (extensible markup language) was developed to gradually replace html.
Its effective as the Howard Dean for president people can confirm. Dean Space used the exact same tool called Drupal.
A relative handful of traditional news publishers are using these available XML publishing technologies. I would add that no one including ourselves is using them to their greatest potential. Were working on changing that but you have to start somewhere. Our digital media publishing tool is in an alpha state at NashvillesNews.net and Musicfeed.net. Its doing for audio i.e. music what weve done for words or at least its getting there.
The next release due in September will highlight relevant blog content as much as news publication reporting. Therere an incredible number of excellent blogs with content as good as or better than that found in most local publications. Our intent is to offer through the user interface those blogs that are pertinent or just interesting to the community.
The overall game plan is to attach relevance to the content words, audio or video — and make it useable and accessible through the web.
For additional information contact: John Bransford
CONTACT INFORMATION:
John Bransford
NashvillesNews
615.403-4044
http://www.NashvillesNews.com