Social Media Marketing Plan

Industry's First Virtual Insurance Tradeshow Live Again In February 2012

May 4, 2012/in Social Media Marketing Plan /by Robert Goodman

Fairfield, CA (PRWEB) December 02, 2011

The 2012 Virtual Insurance Marketplace is the second offering from Direct Connection Advertising & Marketing, LLC, an agency specializing in insurance marketing services. The 2012 VIM promises industry leading sponsors, more interactivity, better accessibility, and an overall more diverse group than the 2010 show.

A virtual tradeshow experience is largely unfamiliar to many insurance professionals. The Virtual Insurance Marketplace seeks to change that while offering outstanding networking possibilities and a variety of means by which companies can share their products and services, all of which are reported on during and after the show to each exhibitor and sponsor. This real-time data is invaluable for marketing follow up and research.

President and founder of Direct Connection, Anita Nevins delights in the prospects afforded attendees and exhibitors in the upcoming show. We are very excited about the 2012 Virtual Insurance Marketplace. Having one under our belt, we know where to focus our energy. We realize that many in our industry have yet to experience a virtual tradeshow. To that end, we will offer several sneak peak free webinars for attendees, to walk them through the navigation and highlight the opportunities for them to make the most of the show. A more diverse group and larger selection of exhibitors will offer more opportunities while keynote speakers presentations will provide for a rich educational experience.

Sponsors are gearing up for the show as well, and many recognizable names have signed on for next years Virtual Insurance Marketplace. Participants are sure to experience networking opportunities and exposure to knowledgeable people at great companies.

A virtual tradeshow allows exhibitors to showcase their offerings through video, slideshows, presentations, and documents. Brandt Minnich, Vice President of Marketing for Mercury Insurance Group, is looking forward to networking while presenting their products and services in this unique forum. Mercury Insurance Group is excited to be a participant in the Virtual Tradeshow being held in February 2012, Minnich states. We are eagerly anticipating the opportunity to begin a dialogue with prospective and existing agents, in a convenient environment where our marketing staff can articulate Mercurys commitment to the independent agent channel and share information about the products and services we offer.

The VIM is an ideal way for insurance businesses to save money on costly arrangements so common to participating in a traditional tradeshow, such as travel expenses. Melissa-Anne Duncan, Director of Development and Partner Relations for the Insurance Industry Charitable Foundation, understands the savings and other opportunities the show offers.

The Insurance Industry Charitable Foundation is excited to share our mission of helping communities and enriching lives with our industrys independent agents, Duncan reports. The Virtual Insurance Marketplace is an innovative concept that offers a cost-effective means of sharing information and bringing the industry together. We eagerly look forward to participating.

Perhaps one of the biggest advantages to the virtual tradeshow in general and the VIM specifically is the convenience it offers to insurance entities. Hank Haldeman, EVP of the Sullivan Group, recognizes the importance of this fact to sponsors: At the Sullivan Group, as wholesalers and underwriting managers, we are intrigued by the opportunity to have real-time interaction with our retail clientsand prospective clientsfrom points far and near, in an environment where our brokers and underwriters can bring many of the tools supporting our value proposition immediately into the discussion through electronic means … all while sitting at our own desks!

The upcoming Virtual Insurance Marketplace will take place on February 810, 2012. We are actively seeking attendees, exhibitors, and speakers for the Virtual Insurance Marketplace. Visit http://www.webdcmarketing.com, contact Anita Nevins via email at anita(at)webdcmarketing.com, or call (707) 429-0877 to learn more. Registration for the Virtual Insurance Marketplace is free for retail insurance agents and brokers.

The Virtual Insurance Marketplace is brought to you by Direct Connection Advertising & Marketing, LLC, an agency that specializes in insurance and social media marketing, planning and services. For media information, visit http://www.webdcmarketing.com/media.

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The Root Of Success In Online Marketing – How To Drive Traffic

May 3, 2012/in Social Media Marketing Plan /by Robert Goodman

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May 3, 2012/in Social Media Marketing Plan /by Robert Goodman

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2012 Virtual Insurance Marketplace To Directly Target Insurance Customer Service Reps

May 2, 2012/in Social Media Marketing Plan /by Robert Goodman

Fairfield, CA (PRWEB) January 26, 2012

The Virtual Insurance Marketplace offers everyonefrom presidents, CEOs and insurance agency principals to insurance brokers and agents and office staffthe opportunity to check in during the three-day event. Registration is free; lifted cost restrictions open up the tradeshow to those who often do not have the luxury of attending them, including CSRs.

One of the many great attributes of a virtual tradeshow is that you can have several or all of the people from your office attend, reports Anita Nevins, founder and organizer of the Virtual Insurance Marketplace. CSRs rarely get the chance to leave the office and talk with markets at tradeshows. With a CSRs involvement in the day-to-day operations of an agency, they may look at products and services available to them with a different view than the agency principal or management team. A virtual tradeshow opens up so many opportunities for retail agencies to optimize their time and conserve their budget.

Sponsors and exhibitors at the 2012 Virtual Insurance Marketplace will be targeting many of the insurance materials and presentations in their booths directly at this important subset of the insurance industry.

Safeco CA Personal Lines will be exhibiting at the show in February. Kimberly Kunody, Marketing Director, had this to say about the value they see in customizing their booth to reach the CSR: CSRs are on the frontlines talking to customers and representing our products every day; therefore, we place great significance on providing the necessary education and accurate information to this audience. The Virtual Insurance Marketplace is the perfect vehicle to communicate to CSRs in an effective and efficient manner.

Another top-name exhibitor, Foremost Insurance Group, will also be focusing many of their materials on reaching CSRs. At Foremost, we have always recognized the important role that CSRs hold in independent agent operations, states Jeff Bair, Executive Director IA Operations. The Virtual Insurance Marketplace not only provides an efficient way for CSRs to interact with companies, but also a medium to easily get information to support their agencies and their work efforts.

The upcoming Virtual Insurance Marketplace will take place on February 810, 2012. Registration for the event is free to all attendees. Visit http://www.webdcmarketing.com to learn more. Register at: http://virtual-insurance-marketplace.webdcmarketing.com

The Virtual Insurance Marketplace is brought to you by Direct Connection Advertising & Marketing, LLC, an agency that specializes in insurance and social media marketing, planning and services. For media information, visit http://www.webdcmarketing.com/media

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May 2, 2012/in Social Media Marketing Plan /by Robert Goodman

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All Sponsor and Exhibitor Slots Filled for Direct Connection Advertising and Marketings 2012 Virtual Insurance Marketplace

May 1, 2012/in Social Media Marketing Plan /by Robert Goodman

Fairfield, CA (PRWEB) January 31, 2012

Direct Connection Advertising and Marketing, LLC, is excited to announce that all exhibitor booths for the General Hall for its upcoming Virtual Insurance Marketplace have been sold out. The diversity and quality of the participants in this years show will give insurance agents and brokers a richer and more exciting experience.

Anita Nevins, promoter of the event, had this to say: We are very pleased with the list of great exhibitors for our upcoming show. Many of these companies are really embracing the convenience of delivering their message to the masses using a virtual platform. Some have gotten very creative with their marketing and are introducing brand new training videos while others will be making announcements that have yet to be published to their producer base.

Among the noteworthy exhibitors this year are Safeco CA Personal Lines and Foremost Insurance Group. Corelogic ADR and Safeway join other 2012 VIM Headline Sponsors; AccuAuto, Builders & Tradesmens Insurance Services, Insurance Technologies Corporation, Personable General Insurance Agency, Randolph Beasley, LegalShield Independent Associate, Sullivan Brokers Wholesale Insurance Solutions and Tangram Insurance Services.

Mercury Insurance Group has signed on to be among the more exclusive booths as a Marketplace Sponsor, along with American Agents Alliance, California Wholesalers Association, and FastrackCE.

The Insurance Journal will be the featured news source for the VIM. They will showcase their most popular current videos from the respected Insurance Journal TV in an exclusive Insurance Journal Meeting Room.

Attendees of the Virtual Insurance Marketplace will explore two halls, one for a retail audience and the other geared toward wholesalers or companies. The exhibitors have been carefully divided into these separate groups to better streamline the virtual tradeshow experience for attendees, as well as allow exhibitors and sponsors to target their specific markets.

The upcoming Virtual Insurance Marketplace will take place on February 810, 2012. Registration for the event is free to all attendees. Visit http://www.webdcmarketing.com to learn more or for a full list of Sponsors and Exhibitors. Register for the show at: http://virtual-insurance-marketplace.webdcmarketing.com.

The Virtual Insurance Marketplace is brought to you by Direct Connection Advertising & Marketing, LLC, an agency that specializes in insurance and social media marketing, planning and services.

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How To Use Facebook To Build A Profitable List

April 30, 2012/in Social Media Marketing Plan /by Robert Goodman

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Biznessmeet.com Announces Social Networking for Marketing in the Digital Age

April 29, 2012/in Social Media Marketing Plan /by Robert Goodman

Winston Salem, NC (PRWEB) February 14, 2012

Marketing of businesses in the Digital Age is essential for any company to succeed. The internet and explosive growth of social networking sites have given consumers instant access to global communication, information products and services. Companies who embrace this concept and take advantage of social networking sites can reach thousands of people in a very efficient and cost effective way.

Social networking and business go hand in hand. Word of mouth has always been a very useful way for companies to advertise their products or services. Business and social networking sites such as Biznessmeet.com are the modern day version of word of mouth.

Biznessmeet.com is an innovative and user friendly, virtual community that was created to provide a unique platform for individuals and businesses to connect with each other around the world. Biznessmeet.com is a website that brings together businesses and individuals to share ideas, discuss important topics and assist in selling products and services. It is free to join and by becoming a member, businesses and individuals are brought together in a social and professional perspective and simultaneously.

While Biznessmeet strives to be beneficial to everyone who joins, there are added benefits to being a premium member. Premium memberships are extremely beneficial for businesses and individuals alike. Businesses that upgrade to a premium membership are able to post and share any specials, discounts, promotions and savings with the entire Biznessmeet community. Individuals who upgrade to a premium membership are able to create a more in depth profile that includes their resume and any news or ideas that they would like to share with other members. Premium members can also share their experiences, business reviews, thoughts and opinions in a variety of ways. Features on the site such as Contact Feed, Biz Feed, Biz News and My Reviews are all ideal ways to create and expand a broader social network.

Expand with social media marketing plan with this cutting-edge social network today! Remember its not always what you know, but who you know. For more information please visit: http://www.biznessmeet.com

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Social Media Marketing Plan

April 28, 2012/in Social Media Marketing Plan /by Robert Goodman

The Social Media giants like Twitter and Facebook are no secrets to you, right?

And you KNOW that you should be using these Web 2.0 sites, among others, yet perhaps you feel stuck, overwhelmed, or just plain out confused on HOW to harness these beasts! There’s a very large probability that your competitors are already trying to implement these marketing methods, or at the very least, TRYING to. Wondering when would be a good time to begin using these social media mammoths, like LinkedIn, Youtube, Facebook, and Twitter? How about YESTERDAY!?!

Here’s some factual data to further drill the importance of this message:

* With over 260 million active users and counting, Facebook has been deemed as the number one social network, according to Facebook.com and Neilson.com.
* Credible analysts have predicted that Facebook will have in excess of 500 milion active users!
* Between June 2008-June2009, Twitter has increased its user base by an astounding 1,928%, making it the fastest growing social network on the planet, says Nielson.com
* According to Facebook, over 120 million users log into Facebook no less than once a day!
* For a week straight, Facebook was visited more often than Google itself, around about April 2010!
* The largest growing demographic rapidly joining these social medai groups are aged 35 and above
* Alex.com’s statistics also show that Facebook is in the TOP THREE MOST VISITED SITES GLOBALLY!
* As of July 2009, Twitter had attained 50 million unique visitors, as per TeleCrunch.com’s statistics
* Both Fool.com and Twitter.com indicate predictions that by the end of 2k10, Twitter’s user user base will reach 100 million or more
* According to Facebook, 65+ milion of their users access their accounts directly from their smart phones and PDA’s
* Cell phone users of Twitter and Facebook are said to be TWICE as active as non-cell phone users
* Nearly 80% of Facebook users are based outside of the USA

If these comprehensive statistics haven’t already blown your hair back about the true power of a social media Marketing Plan, then you’re probably already harnessing it’s force! If you were a business owner, what would this kind of data mean to you? Basically, what you’ve got is an open market, with hordes of potential clients that are easily accessable via strategic Facebook Marketing and Twitter Marketing (among others), that are open to the marketing of your products and services! Are you going to sit around and allow your competition to capitalize on this phenomena before you do? Not very likely, for the clever business owner.

Social Media Marketing can be seen as access to a gate opener, or a portal if you will, with powerful communities which can have insurmountable implications for entrepreneurs, businesses, whether small or large. Everyone is aware that the current marketplace is a constantly changing climate, making it even more imperitive that you stay one step ahead of the game. Based on the facts described above, you can see that there’s no doubt that Social Media Marketing will become increasingly important to the future of your business’ success.

Weve now surpassed the Information Age, and now have entered the Recommendation age. Surely you’ve heard the quote Its not WHAT you know, its WHO you know.”Times have changed, and that statement isn’t as true anymore. Lets put it this way Its not WHAT you know, its NOT WHO you knowits WHO KNOWS YOU!”And with the power of an effective Social Media Marketing Plan, you CAN connect with near anyone in your field of business, and harness that relationship. The quality of your relationships can now be a direct reflection on the quality of your finances.

Is a Social Media Marketing Plan now higher up on your list of priorities for the prosperity of your business?