4 Must-Have Elements for any Digital Marketing Plan
Whether they're large or small, online or offline, all businesses can benefit from a digital marketing plan. In fact, as the global addiction to social media spreads (with, according to Statista, currently 1.55 billion people using Facebook worldwide …
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9 Steps for Sticking With Your Marketing Plan
In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly explains the nine steps you can take to make sure you …
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New marketing plan is on agenda for Lions
Two weeks ago, the Lions fired Elizabeth Parkinson, senior vice president of marketing and partnerships, and Jennifer Cadicamo, vice president of the same department. Now, Kozole will run marketing, events, corporate partnerships and other departments …
Read more on The Detroit News