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25 Years of Good People, Good Business Results in Great Success
West Kingston, RI (PRWEB) October 20, 2010
Since those first days as a freelance ad designer and journalist in 1986, Founder, President and Brand Manager, Jami Ouellette, has managed to choose her clients from businesses and non-profit organizations that are the right fit for her style, expertise, and passions. Working nights and weekends while working days as part of a fledgling start-up newspaper called Providence Business News (now also celebrating 25 years!) Ouellette started with a focus on agency work and healthcare and education clients.
From there, based on referrals alone, her business blossomed into a steady stream of clients within those areas as well as small business offshoots from her PBN contacts. Now her clients vary all looking to position and promote their brands, products, services and missions; increase sales; and grow customer and fundraising bases. A dedication to staying at a size that allows Ouellette to stay involved, has also allowed for selectiveness. The result an eclectic mix of clients who share her level of humanity and passion, work together with respect and commitment, and embrace creativity.
From mid-sized non-profits and small businesses to national and international corporations, Im-ajs portfolio range includes healthcare, education, entertainment, housing, transportation, sustainable initiatives, banking, technology, hospitality, tourism, food service, law, retail and manufacturing. Whether the client is one of many of the regions quaint restaurants like Il Piccolo Ristorante or Deck FortyTwo, a national, Maine-based retailer like Sturbridge Yankee Workshops, an entertainment giant like Ringling Bros. and Barnum & Bailey, or a global transportation leader like InterVISTAS, Im-aj applies the same set of standards and skills to the task, resulting in unmatched success.
In managing to find balance between challenge, fun and purpose, Im-aj has found a unique recipe for success. The successful integration of branding strategies, strategic marketing communications, design, public and media relations, and in recent years, e-marketing, web design, and viral and social networking is a recipe that works. Clients present and past rave about the results. Im-aj brought to Rhode Island Housing a unique combination of expertise, comprehension and passion, says Richard Godfrey, Executive Director of Rhode Island Housing. With their in-depth understanding of the complexities of our organization they successfully rebranded the agency and brought a highly effective mixture of strategy and creativity to all of our marketing and communications. Moreover, Im-aj developed a shared passion and commitment to our mission of helping Rhode Islanders. That mix is not something you find everyday. Gary Boisvert, President of Sturbridge Yankee Workshop, a Maine-based national retail catalogue and e-store specializing in traditional, country and Shaker home furnishings, comments, Working with Im-aj is like adding a whole staff to your team. They really work with us. While they bring tremendous experience and media contacts in all the traditional marketing outlets, they also reach beyond the traditional and are helping us embrace all of todays technological opportunities. It would be impossible to add staff with that many areas of expertise. And they have a knack for bringing levity to each situation, which makes them fun to work with too.
Ive always gravitated toward clients with whom I have a chemistry, companies that are willing to dig deep and be highly strategic, and organizations that work to make a difference, says Ouellette. Being more selective and controlling our growth has allowed us to incorporate clients that share my passions and our corporate culture. We are able to spend close to half of our time supporting agencies that help underserved kids, companies and organizations that support sustainability, and family-owned businesses. We find this work rewarding and fun.
Meanwhile, from an expertise standpoint, we specialize in the larger, more complex corporate challenges. In fact, effectively sifting through complexities, preventing and handling crises, helping companies differentiate, creating brand awareness, and building revenue are what we are known for. This combination has been the driving force behind our success for the last 25 years. Its truly what sets us apart from our competition and its a recipe that works for every client big or small. Especially in this economy, companies need strategically focused, creative solutions and to maintain and build brand equity, says Ouellette.
Im-aj is also keenly aware of the ever-emerging trends, as well as the effect of the economy on businesses. Im a small business owner. I understand the need to build my brand integrity and awareness and market my services as much if not more so as anyone, yet I also know what its like to read the Wall Street Journal every day and reconsider every budget allocation to be prepared for more bumps in the road, says Ouellette.
In order to help companies survive and grow in a turbulent economy, Im-aj has created abridged versions of integrated planning for clients who have very little budget but need the foundation of sound strategy.
This allows even our smallest clients to spend their money wisely. Its tempting to use what little funds small companies have to try a couple of tactics. But that is a mistake. Were trying to make it possible for these companies to make thoughtful decisions that will help achieve their goals that they wont regret later down the line, says Jeffrey Morse, Im-aj COO and Emerging Technology Specialist This is a very different economy than Im-aj has dealt with in its 25 years. We are constantly finding ways to keep budgets down and be flexible to help companies overcome and prosper. Luckily, we have many more cost-effective tools at our disposal than ever before, particularly through viral marketing. And, we are excelling in making these strategies do amazing things for our clients, without the added printing and production costs of more traditional strategies.
In handling the public relations and publicity for all of our New England markets, Im-aj produced outstanding results through media placements and new community partnerships that elevated our brand in the marketplace. To say their level of work was outstanding was an understatement, says Paulina Piekarski, former Northeast PR Manager for Feld Entertainment. Im-aj set the bar for the rest of our agencies throughout the country. I constantly used their creative ideas, strategy and consistent success as an example for new and existing publicists. The Im-aj staffs enthusiasm for our brands was contagious and they brought a level of energy that rippled throughout the local communities and kept media, consumers and partners craving more.
The greatest measure of our success, says Ouellette, is the progress that we have helped our clients make whether overcoming challenges, building awareness, or increasing revenue. Thats the best part seeing the fruits of our labor.
On Friday, October 15, Im-aj hosted an open house at its new Rhode Island studio in West Kingston, RI to celebrate its opening and Im-ajs 25th year. A steady stream of business people, political figures, friends and neighbors celebrated with Im-aj staff past and present, starting at 2 pm, and going well into the evening. Visit Im-aj on Facebook to see photos: http://www.facebook.com/pages/West-Kingston-RI/Im-aj-Communications-Design/201739547992 or at http://www.imajcommunications.com.
Im-aj is a certified Minority-owned/Woman-owned Business (MBE/DBE) with offices in Rhode Island, Massachusetts, and Maine. The Im-aj studios are each located in uniquely creative environments. In Rhode Island, while one studio overlooks historic Kingston train station as well as the picturesque farms near the URI campus, the other overlooks the Providence skyline. Staff in
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Social Media Marketing: A 21st Century Phenomenon
Article by Carll Halls
Nowadays it is common to hear words such as “wall”, “tag”, “like”, “unlike”, and more recently “tweet” and “retweet”. The landscape of social media has its own set of jargon. It has its own dictionary for a generation that wakes up every day to the excitement of new friends and long-lost acquaintances found on Facebook, to the hilarious and sometimes controversial statements packed in a mere 140 characters on Twitter, and to the amusing videos that are uploaded on YouTube, guaranteed to cure your boredom with just a click. With the growth of social media in the 21st century, it’s no wonder marketers have found a way to use it to their advantage, adding social media marketing to their companies’ integrated marketing communication plans.
What is Social Media Marketing?
We define Social Media as the use of Internet-based platforms and mobile technologies as means of communication. This type of communication is dynamic and easily accessible, which makes interaction among users convenient and continuous. Social media marketing therefore is the use of the Internet and mobile technologies to push products and services to customers, by combining the features of the web with marketing strategies established to boost a company’s sales and presence, to create added value, and to foster stronger customer relationships.
Targeting Niche Markets
Although some people assert that the origins of social media marketing date several decades back, it was only during the dawn of the World Wide Web in the early 90’s that the foothold of social media in modern communication became apparent. Social networks have evolved from Geocities, Angelfire and Tripod, to Friendster, Multiply, MySpace, YouTube and now, dominating the scene, are Facebook and Twitter. Each social network has its own use and a niche market. For instance, Multiply has been the outlet of choice for start-up entrepreneurs who have no capital to build physical stores. The ease with which sellers can showcase their products and promote their services, is the reason why Multiply has become a bustling online marketplace. All you need is a Multiply account, a camera to take pictures of your goods, some selling savvy and most importantly, plenty of friends who will recommend your products and direct other people to your site. MySpace, on the other hand, has been responsible for the discovery of new artists and bands. With your very own page containing your profile and some samples of your songs, it is quite easy to be seen and heard by agents and recording studios that are scouting for raw talent. MySpace Music has launched the careers of Colbie Caillat and Lil Mama to name a few.
The Age of Facebook and Twitter
The most powerful networks helping social media marketing right now are Facebook and Twitter. These sites allow its users to “repost” and “retweet” comments about people, products and services, and the repetition of these messages enables marketers to reach a multitude people in a matter of hours. Social media marketing gains from an amplified “word of mouth” transmission. As more people talk about your product to their next-door neighbor or office colleague, the chances of other people sharing that information to another set of individuals becomes greater, thereby increasing traffic to your company’s website and prompting millions to actively seek you out and learn more about your products and services. It’s as simple as having your very own Facebook page where people can “like” what you offer.
Mobile technologies are also key players in the arena of social media marketing. Cellular phones and tablets are capable of connecting wirelessly to the Internet, letting consumers have immediate access to their favorite social media sites, informing them of anything new that’s happening in cyberspace, in real-time. These gadgets are practically glued to their hands and this connection makes it even more convenient for marketers to update users about their offerings. Advertisements placed on social networks are always visible, creating top-of-mind awareness, allowing people to think about your product or service first as the one that will answer their needs.
Establishing a presence in social media is now a must for anyone who has something to promote. Small enterprises and big businesses alike are shifting from traditional advertising like print and TV, to the more convenient, readily available and at most times, less costly social media. It’s amazing to look back at history and realize that social media marketing started with people pinning memos, flyers and brochures to bulletin boards, or placing ads on newspapers. Now we all just need an internet connection and any gadget capable of connecting online, and the world is virtually in our hands. It would be even more amazing to see how social media can still evolve in the coming years, and how it would make the world a smaller, more connected place.
Social media marketing – Read the book Sales 3dot0 – The New Contact Sport book for more on social media and marketing strategies. Get this book at reasonable cost at Newcontactsport.com.
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Bear on a Wire – an IMC campaign for Radio Talking Book Service
Bear on a Wire agency members presented their final integrated marketing communications plan to the client, Radio Talking Book Service, April 24, 2012. Team members are Stacy Burling, Miranda Aden, Jenna Farrester, Allison Hraban, Andrea Gaskill, Grant Seibolt, Victoria Fox and Marissa Coopersmith.
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Fort Myers Regional Partnership Reports Incentive Program Benchmarks And Success – 4,996 Jobs Created and $1,047,649,879 in Economic Impact in Lee County
Fort Myers, FL (PRWEB) May 02, 2011
The Fort Myers Regional Partnership, Lee Countys Economic Development Office, is driven by its long-term, forward-thinking mission to expand and diversify the local economy. Since 1996, 4,996 new jobs and $ 1,047,649,879 in economic impact have been committed to as a direct result of key local incentive programs; Lee County Job Opportunity Program and the First Incentives for Recruiting Strategic Targets as well as State of Florida incentives and the State Closing Fund.
These programs lay the foundation for companies to prosper in Lee County now and in the years to come. Our Economic Development office has played a part, but most important our partners the Horizon Council, the Horizon Foundation, and the Industrial Development Authority have made Lee County stand out as a great place to do business, said Jim Moore, Executive Director of the Fort Myers Regional Partnership.
1996 – 2011 Lee County Incentives Awarded*
The following companies represent target industries such as life sciences, manufacturing, information technology, corporate headquarters, and business services that have relocated to or expanded in Lee County:
Nicholson Kovac Announces Last Plan Standing Winner
Kansas City, MO (PRWEB) May 25, 2011
Nicholson Kovac, Inc. has announced The Portner Brewhouse and Brewing Studio ProgramTM of Alexandria, Va as the winner of its entrepreneur contest “The Last Plan Standing. Catherine, Margaret and Charles Portner, a group of three siblings have won an integrated marketing communications plan valued at $ 100,000.
Nicholson Kovac will be working with the Portners over the next several months using NKs proprietary system of proven process models, putting Relevant IngenuitySM to work to develop marketing communications strategies and tactics including a recommended creative approach for branding, advertising, sales collateral, Web graphics and more.
The winner was chosen based on a number of variables, primarily the live presentation all three finalist contestants made in Kansas City on May 4. The Portners are very impressive, said Pete Kovac, Nicholson Kovac CEO and president. Their business plan is top notch, their presentation was extremely well done and the passion and vision they have in starting a business based on their great-great grandfathers legacy is something that our team can get very excited about. They also have a very innovative approach planned for The Portner Brewhouse with its Brewing Studio ProgramTM we see that as having broad potential and business appeal beyond the Brewhouse.
Catherine Portner, the eldest, is working on her MBA at Babson College in Wellesley, Mass. She plans to launch the business upon graduation in 2012. Babson is recognized internationally for its entrepreneurial leadership and U.S. News & World Report has ranked Babsons MBA program #1 in entrepreneurship for the 18 straight years.
Margaret will is a junior at Barton College in business management and accounting; and Charles is a freshman at the University of Maryland University College (UMUC).
Robert Portner was a pioneer, legend and inventor who founded the largest pre-Prohibition brewing company in the South The Robert Portner Brewing Company. He emigrated from Germany and operated the brewery from 1869 until the State of Virginia passed Prohibition in 1916. Catherine, Margaret and Charles Portner are three of his great-great- grandchildren embarking on their own journey to reestablish the family business by opening The Portner Brewhouse and the Brewing Studio ProgramTM.
The Portner Brewhouse will be a brewpub/restaurant offering locally-brewed craft beer, including original recipes from The Robert Portner Brewing Company, and a full restaurant menu featuring historic beer recipes. The Brewing Studio ProgramTM will be a business incubator for aspiring and small independent brewers; it will minimize the risk for individuals interested in joining the industry by market-testing their product and compiling customer feedback/sales data. Licensed brewers will also be able to utilize the firms contract-brewing services, which will offer smaller minimum batch orders than other contract breweries.
The Robert Portner Brewing Company and its supporting industries were originally located in Old Town Alexandria, Va where the Portners plan to open their new venture. Alexandria is across the Potomac River from downtown Washington, DC, within walking distance of public transportation and parking, and located among top area tourist attractions including museums and historic sites.
The Last Plan Standing competition was designed as a once-in-a-lifetime opportunity for entrepreneurs and small business owners to win an integrated marketing communications campaign to help launch their business on the occasion of Nicholson Kovacs 30th anniversary in business. The program began with entrepreneurs submitting approximately one-minute videos explaining why their new product or service was relevant and ingenious, and why it should be deemed worthy as The Last Plan Standing. From all of the submissions, Nicholson Kovac selected 20 semi-finalists and posted those for public viewing/voting. From the 11 quarter-finalists, as well as from information received from the contestants, a panel of Nicholson Kovac professionals and Kansas City-area business leaders reviewed and narrowed the field to the top three.
We were impressed by the caliber of the entries we received from entrepreneurs and small business owners nationwide as part of The Last Plan Standing competition, said Kovac. It was tough to narrow the field to the final three, so it was even tougher to pick the winner, as many have the potential to become vibrant, successful companies. We congratulate all of the contestants and wish them much success with their ideas.
Click here to view the video announcement by Pete Kovac.
About Nicholson Kovac, Inc.
Nicholson Kovac, Inc., an integrated marketing communications company, is counted among the top independent advertising agencies in the country and serves national and global brands. At the heart of Nicholson Kovac’s work is Relevant IngenuitySM, a proprietary process of discovering the relevant issues long before the search for creative solutions begins. The result is smarter, more efficient communications that deliver measurable results for clients. For additional details, visit http://www.nicholsonkovac.com or follow us on Twitter at http://twitter.com/nicholsonkovac or http://www.facebook.com/NicholsonKovac.
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