Rumford tourism promoter gets new FM radio station

Rumford tourism promoter gets new FM radio station
… 2014 at 1:47 pm. RUMFORD — A River Valley tourism promoter announced Wednesday that it received approval from the Federal Communication Commission to operate a noncommercial, low-power FM radio station at 91.1. … Run by the River Valley …
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SKM Group Announces New Hire in the Media Department; Promotions in the
Adornetto is a graduate of Canisius College, where she received her bachelor's degree in communications. She is currently a … SKM Group is an award-winning, full-service marketing communications agency that has been providing integrated solutions for …
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When is it right for brands to mourn? A reflective view from South Africa
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Integrated Water Resource Management

The world is facing a water crisis that seriously affects production and living conditions, jeopardizing poverty reduction and sustainable development, particularly in poor countries of the world. In an increasing number of countries, water scarcity and deteriorating water quality have or will soon become critical factors limiting national economic development, expansion of food production and provision of basic health and hygiene services to the population. In these countries, limited water resources are managed poorly which results in inefficient use and deepens the water crisis there. The poor and marginalized groups in the society are often the most vulnerable to the water crisis. At the same time these groups have very limited means to improve their own situation through better management of the resources. Thus poor management of the water resources in some area has really affected social-economic activities there. However, these are issues associated with poor water management:

awareness and priority in political level is limited
Local government lacks the capacity to manage water resources.
In appropriate pricing structure.
Investment in water sector is low
Lack of data.
Institutional framework is rooted in centralized culture

This issue poses such challenges as
Meeting the basic water supply needs of the society.
Risk management, Conserving and protecting the eco-system.
Securing adequate food supply.

This has lead several countries into implementing integrated water resources management process as envisaged by international community during the world summit on sustainable development in Johannesburg 2002.

Uganda and Burkina Faso with international assistance have started implementing IWRM process resulting in new national policies. An article 26 WSSD state that countries should Develop IWRM and water efficiency plans by 2005, with support to developing countries .That is the focus in WSSD is on IWRM. The water efficiency plan is considered as important component of IWRM and hence as an integral part of the IWRM plan. Hence the important of IWRM in water resource development can not be over emphasized.

Water as a resource and its development and management is specific to geographical, historical, cultural and economic context of any country. Hence, IWRM processes will differ from country to country. For the developed countries of the world the national IWRM planning processes may well focus strongly on how to attain sustainability and restoration of the environment while developing and underdeveloped countries aim may be to achieve poverty alleviation.(MDGS)

IWRM uses three main tools to achieve it aim which are ; enabling environment, institutional roles and management instruments

I. THE ENABLING ENVIRONMENT

A. Policies ; setting goals for water use, protection and conservation. This part of the framework deals with water policies and their development.

B. Legislative framework ;the rules to follow to achieve policies and goals.

C. Financing and incentive structures ; allocating financial resources to meet water needs.

II. INSTITUTIONAL ROLES

A. Creating an organizational framework ; Starting from the concept of reform of institutions for better water governance.

B. Institutional capacity building ; developing human resources.

III. MANAGEMENT INSTRUMENTS

A. Water resources assessment ; understanding resources and needs.

B. Demand management ; using water more efficiently. Demand management involves the balancing of supply and demand focusing on the better use of existing water withdrawals.

C. Social change instruments ; encouraging a water-oriented civil society.

D. Conflict resolution ; managing disputes, ensuring sharing of water.

E. Regulatory instruments ; allocation and water use limits.

F. Economic instruments ; using value and prices for efficiency and equity.

G. Information management and exchange ; improving knowledge for better water management.

IWRM has its planning strategy for achieving its aims through the above mentioned tools which follows;

Initiation from government or team initiation through government. However any one can initiate the idea, the main concept is that it has government support.
This initiator must have an aim or vision
Situation analysis thus gathering of baseline information
Through situation analysis strategy will be developed
Necessary stakeholders will be involved
Implementation
Evaluation to assess the results of strategy implemented. This gives room for limitation mitigation during the next planning stage. IWRM is a cyclic process.

Okwudili J. Onuchukwu
B.Engr Civil Engineering
Passion : Environmental and Engineering issues
email : johncoolk3@yahoo.com

Why it?s important to have an Integrated Marketing Plan for your business.

 

Why do companies struggle month by month trying to boost sales? Why is it so difficult to generate leads nowadays?

 

Many entrepreneurs start their business with great ideas, but once the business is set up, one essential element they’re missing is the question of how? How to market in this economy , how to generate leads, how to communicate value of their services/products to customers?

 

Businesses owners are often oblivious to the importance of an integrated marketing plan , or either lack the skills and tools to strategically lay out a well constructed marketing plan for the coming year themselves.

3 reasons why you must have an integrated marketing plan:

1. Understanding your customers.

A business’s success ultimately lies in the satisfaction of your customers. In order to serve your customers to their best liking, it’s essential to obtain detailed consumer insights to develop strategies that can adjust your services/products in a way most suitable to your customers. 

2. Precise data analysis.

Before making major decisions, possessing detailed and accurate data about your industry, competitors and consumers for a thorough analysis will diminishes the risk of acting upon a decision that may result in negatively impacting the business.

3. Developing an effective communication strategy.

After gathering all pertinent data regarding your target audience, you can now use this information to accurately generate a communication strategy that will effectively deliver your communication objective to the targeted audience.

 An integrated marketing plan is not something you can come up with overnight. It’s a long process that requires a lot of brainstorming, market research and analysis, a strong understanding of your company in which you can build a brand from, and the use of marketing tools and processes to effectively implement your plan into the market.

As it may be easy for larger companies to hire a marketing team, the costs of hiring and training the staff may already be too expensive for a smaller business to afford. An excellent solution would be to hire an outsourced marketing firm that has the vital skills and tools required to manage marketing for your business.

 All in all, no matter how big or small your business may be, an essential element to a business’s success is to create a marketing plan; to gain a strong understanding of the market and your target audience, creating a communication strategy that will make your business stand out from the crowd. 

 

Jollia Fung 

BBA Student, Marketing Specialist 

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Best Integrated Amplifiers

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It is essential that you simply read reviews about amplifiers so you can take a closer look from Incorporated Amplifiers Evaluations. Such evaluations, you have to give consideration not just to the celebrity ratings and the buying price of the amplifiers, but additionally the pros and cons for every. Additionally, it may also help to see some testimonials through users.

First, you have to assess what you need. Before getting the very best amplifier that meets your own flavor and your requirements, think about what you need to use it for. Will you primarily apply it the professional studio? Or even will you be utilizing it within live concert halls, cinemas as well as live shows outside? Or you will mostly use it for home listening purposes? Different integrated amplifiers possess different features so it makes sense to buy one that meets your own most basic requirements effectively. Here are complexity, price and performance of amps, the complexness of maintenance and reliability important too elements.

Of course, with regards to technologies, individuals are always concerned with what are the latest is actually.

When it comes to top amplifiers to purchase in 2010, you can expect versions through Yamaha, Onkyo as well as Marantz to be in the list. Observe that testers associated with amplifiers take the style, interface and much more into account so that things like the result energy, quantity of stations, along with other benefits and weak points are also becoming evaluated. Knowing precisely what you need inside your amplifier and it is functions that would meet your specific needs, then you can certainly make very good common sense for yourself as you read evaluations from sound experts and users as well.

With the internet, it shouldn’t end up being very hard for you to find the very best incorporated amplifiers evaluations available in the market today. With a little of your time, work, persistance and research skills used, you’re surely going to make an excellent buy, choosing only from the greatest. Make sure to end up being eager as well as watchful and to read evaluations from a site that is particularly reliable and reader-friendly. As soon as you are able to do this, you won’t just find the very best amp on your own, however additionally, you will end up more knowledgeable about sound generally.

Read about wireless speakers and wireless home speakers

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The Internet has brought media to a global audience. The interactive nature of Online Media Marketing Services, in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Online media Marketing Consultancy, is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Even the most proactive marketers can find it tough to keep up with the latest effective online tools and innovations to enhance or drive campaigns. Online Media Marketing Services, is a recent addition to organizations integrated marketing communications plans. Through Online Media Marketing Consultancy, the method of integrated marketing communications is a principle organizations follow to connect with their targeted markets. To keep abreast with the rapidly changing marketing trends a new program Online Media marketing, is being offered to prepare the students and existing professionals to accept the present and future challenges. The Online Media Marketing Consultancy, program enhances the skills of students in the areas of Online Media Marketing. The Online Media Marketing Services, program will enable you to develop plans to leverage e-marketing mediums-that can be web, email, and the mobile marketing.Online Media Marketing Consultancy, has provided a platform that is easily accessible to anyone with internet access opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Online Media Marketing Services, serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Organizations can receive direct feedback from their customers and targeted markets. Online Media marketing Consultancy, marketing differs from magazine advertisements where the goal is to appeal to the projected demographic of the periodical, but rather the advertiser has knowledge of the target audience people who engage in certain activities e.g. uploading pictures, contributing to blogs so the company does not rely on the expectation that a certain group of people will be interested in its new product or service.

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Latest Integrated Marketing Communications Plan News

Everyday Health Expands Sales Organization & Integrated Offerings
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California LASIK Eye Surgeon Chosen to Contribute to the Gary J. Sbona Honors Program

El Cerrito, CA (PRWEB) April 18, 2007

Ellis Eye is proud to announce that laser eye surgeon Dr. William Ellis has been chosen by Bausch and Lomb and San Jose State University College of Business to contribute to a program with Professor Robert Vitale for honors students in the Gary J. Sbona Honors Program. This is a hands on opportunity to participate in an integrated marketing communications plan to increase awareness of laser eye surgery among 18 to 26 year olds. As one of the pioneers of LASIK surgery technology in California, Dr. Ellis will prove to be a valuable model and mentor to the College of Business students as they conduct market research, organize informative events for other San Jose State University students, and create a complete marketing plan specifically for the young adult demographic.

The program, coordinated by EdVenture Partners, affords business students an opportunity to work directly with successful industry professionals, providing valuable experience that must be gained outside a classroom setting. Dr. Ellis and his Northern California LASIK eye surgery practice will serve as a model in their marketing approach planning, and Dr. Ellis will serve as a guide to the honors students in increasing the awareness of laser vision correction as an alternative to wearing glasses and contacts, including understanding how LASIK works as well as the benefits and other details of laser eye surgery. Dr. Ellis, whose participation in this program is largely due to his widespread reputation as a premier California laser technology vision correction surgeon, says, “Marketing new products is the backbone of the American economy. We at Ellis Eye are proud to be chosen by Bausch and Lomb to help educate this group of business students.”

Ellis Eye provides safe, effective LASIK eye surgery in CA, and Dr. Ellis is one of the first surgeons to bring the freedom of laser vision correction to his patients. He provides valuable marketing advice as a skilled, knowledgeable LASIK eye surgeon hoping to expand recognition of laser eye surgery as a potential solution to poor vision. His teamwork with San Jose State University is recognition of his status as a top revolutionary in the field of laser vision correction in the Bay Area and Sacramento LASIK and provides the Northern California students with an opportunity to work directly with a successful medical practitioner with industry experience. Thanks to Dr. Ellis, these students can obtain real world marketing experience, and thousands of patients can experience the freedom from glasses and contacts that LASIK vision correction provides.

Ellis Eye is a laser eye surgery center was among the first in the nation to begin performing laser vision correction in 1995. Dr. Ellis is also noted for his expertise as a laser vision scientist who received a bachelor’s degree in electrical engineering from UC Berkeley prior to receiving his training in ophthalmic surgery. Ellis Eye is affordable and reliable, and offers skilled vision correction to patients with myopia, hyperopia, and astigmatism. With a number of different types of procedures, Dr. Ellis’ practice provides custom solutions for poor vision, and his LASIK San Francisco practice services a wide area of Northern California with the highest quality laser vision correction. With over 30 years and 30,000 satisfied patients, Ellis Eye is on the forefront of laser technology and consistently provides California residents with outstanding vision correction results. For LASIK eye surgery, think Ellis Eye for superior results.

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