Latest Integrated Marketing Communications Plan News

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Unify Appoints Peter Kurpick to Lead Product Development
… Strategic Innovation at SAP where he was responsible for Strategic Industry Solutions of the SAP Business Suite, and has also served as a Member of the Executive Board of Software AG where he was responsible for the overall product strategy …
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Monster Arts TAVG App Now Available for Windows Phone
… 2014 / Monster Arts, Inc. (OTCQB:APPZ) a leading mobile marketing and app technology innovator announces today that its TAVG travel information and advertising website has received a major technology upgrade and is integrated into the Travel …
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Wait A Minute: Why Your Communications Plan Needs to Include Compelling Digital Content

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http://www.schwartzmsl.com/crossroads/2013/02/video_marketing_the_importance.php In this week’s Wait A Minute video, Schwartz MSL Vice President Avi Dines ta…
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Check out the book “Epic Content Marketing” by Joe Pulizzi Don Schultz, the “father of integrated marketing,” is a Professor of Integrated Marketing Communic…
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Integrated Marketing Plan

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Integrated Marketing Plan

This is a portion of a marketing campaign I created for a newly launched bank in Dripping Springs, TX. I’ve included the Integrated Marketing Plan portion of…

Nick Lamothe of The Discovery Communications Group discusses the process of defining the tactics of a fully integrated marketing campaign.
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Top Notch Integrated Marketing for your career

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Integrated marketing is being the most sought after course in today’s competitive world. More and more students are being inclined towards this new emerging topic. It has got the niche of the marketers in today’s strategic market. As, the population is increasing day by day with large number in its ratio so is the concept of marketing is gaining its height. Marketing is the only means that is helping to grow business of every type.

Integrated Marketing is that which helps you to attract large number of targeted customers with full strategic planning which involves much of wit and a little bit of tactic to handle your customers. This marketing technique is also known as the strategic integration of multiple means of marketing communication which involves various fields such as advertising, sales promotion, public relations, and direct marketing so that it can help to develop and deliver clear, consistent, and meaningful communications.

Not only this amount of work is being carried by Integrated Marketing but it is also capable of informing, convincing, and persuading which is the most necessary factor to grow your business, isn’t it? The purpose of this emerging marketing technique involves great deal of means which helps to create a synergy amongst all means which is full of prolific brains to handle this strategy.

If you people too are looking for a better integrated marketing communication institute then do remember to pay a visit to Institute of Integrated Marketing Communication and Management, popularly known as IIMCM which offers you the facility of experiencing it in a broad and practical way.

Along with Post Graduate program in Integrated Marketing Communication you can get a dual degree in Masters in Business Administration with specialization in Marketing, isn’t that cool?

Getting a dual degree in just 15 months of autonomous flagship is worth valuable for one, right? What do you people think of it? It is a fast track Post Graduate program which helps you to earn a degree in Integrated Marketing with a benefit of getting a reputed degree of Master in Business Administration. Not only it will help you to save your time but it is also consistent in providing quality education in time which has got great value in today’s competitive market.

This fifteen month autonomous flagship which is being run in Fast track course helps you to learn many aspects of advertising and events. In fact it is a total mix up of Integration of Advertising, PR, Events and Exhibitions, Sales Promotion, Publicity, Experiential Marketing, which includes both rural and urban along with Direct Marketing. Moreover you will be getting opportunity of doing 3 months paid internships with Capstone project, wow there is so much for you to explore. Go and grab the opportunity friends before it knock other persons door.

How integrated marketing can save your budget and time?

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Your organization has separate PR, Marketing, Advertising and Sales strategies in place. It has employed separate agencies/freelancers for web-design, social networking needs, ad-campaigns, sales and PR. The problem arises when all of them work in a vacuum, i.e. they are not interchanging ideas. This means you have a number of corporate spokespeople, but maybe only a few agree to a unified game-plan. This situation gives rise to miscommunication and inconsistent branding to your target customer.

Enter Integrated Marketing. Integrated Marketing is the alignment of the marketing, PR and sales strategy of a company into a unified effort so that every dept profits in turn. The brand grows stronger.

How to do Integrated Marketing?

• USP:

Analyze your brand and determine a unique selling message that beats your rivals as well as give value to the public.

• Unified Message with feedback:

Whenever you decide on an Integrated Marketing  Communication strategy for your organization, convey a unified message across all channels with feedback; if possible, live.

• Embody the tone and message:

Train all of the people in the organization with any degree of customer contact to embody the tone and message of the brand. Keep them current on all promotions and marketing efforts.

•Promotion should look same across all channels:

Ensure that your branding looks the same across all marketing channels, with the same logo, color combo and emotional impact.

This includes everything from your brand merchandise to FB fan page.

• Website’s Homepage:

It is extremely important that your website’s home page perfectly matches the theme of your advertising and marketing campaigns.

• Employ the unique advantages for each media

Use each marketing medium for its unique strengths. Your campaign should combine the widespread reach of traditional media with the latest online sites.

Integrated Marketing Communication is a process that involves creativity, vision and an ability to communicate with all the departments to manage them. With the emergence of integrated communications approach, these divisions have integrated their approach to amplify the combined effect on the sales and brand-building. A balance of all 3 can help drive success to a company.

Genesis Burston-Marsteller is a leading Public Relations Organization with a vast experience of handling public relations for some India’s largest conglomerates.

For further details go to: 

 

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Intersect Advisers of Conshohocken proves 'it's who knows you'

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Intersect Advisers of Conshohocken proves 'it's who knows you'
Those are areas that are highly regulated and can benefit by from a proactive government relations strategy.” “We know a lot of people and they sometimes overlap,” said Michel. “There's the intersection of business and government that we believe is not …
Read more on Main Line

Pitney Bowes Names DigitasLBi Its Digital Agency
based company plans to continue restructuring its marketing agency partnerships throughout the year, according to Bill Borrelle, Pitney Bowes' svp of brand strategy and integrated marketing communications. Borrelle, who came on board in October from …
Read more on Adweek

Workers' Self-Directed Enterprises: A Revolutionary Program
How could self-management be integrated into the revolutionary program? … Faced with the evils of capitalism, radicals are looking for alternatives which do not require the state ownership and bureaucratic planning of the failed “communist” (state …
Read more on Anarkismo.net

Marketing Communications

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O2 Secure Wireless, Inc. Retains Highly Acclaimed Marketing And Communications Agency, Amg Worldwide

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ST. AUGUSTINE, FL November 23rd, 2010 (GLOBE NEWSWIRE) O2 Secure Wireless, Inc. (Pink Sheets: OTOW – News), an emerging provider for telecommunications, today announced its engagement with AMG Worldwide, the premiere integrated marketing communications agency of South Florida, for its public relations and marketing initiatives. In response to the companys rapid growth and rising interest from the public, AMG will focus on maximizing O2 Secure Wireless exposure in both the U.S. and Caribbean by incorporating a comprehensive marketing communications plan.
The Agency will immediately be integrating various efforts for O2 Secure Wireless including the redesign and launch of the companys corporate website as well as developing a complete media kit and cohesive marketing materials. Additionally, AMG will focus on generating exposure for the company through aggressive media relations in mainstream and industry media channels including top newspapers and financial sources around the world. Through these efforts, AMGs goal is to increase O2 Secure Wirelesses brand awareness, further establishing it within the competitive industry.
AMG Worldwide is a full-service integrated marketing and communications firm headquartered in Miami, Florida. AMGs core agency capabilities are backed with over two-decades of award winning experience; which includes strategic media planning & buying, comprehensive public relations, communications, creative and interactive services. The agency has key offices in New York City, Lexington and San Diego, with international alliances in Santo Domingo, Panama City, Spain and Italy.
We anticipate that the retaining of AMG Worldwide will be a key contributing factor in the successful launch of our high impact awareness campaign. We believe that we have partnered up with one of the most outstanding agencies available stated Mr. Val Kazia, Chief Executive Officer of Earthcom Service, Inc.
About O2 Secure Wireless: O2 Secure Wireless, based in Florida, is an emerging provider of telecommunication that offers services throughout the United States and Caribbean. In addition to developing numerous wireless tower facilities throughout the country, O2 Secure Wireless has been instrumental in the development of wireless broadband communication services. Under a recent merger with Earthcom Service Inc., the Company will expand its services by providing affordable flat rate pre-paid wireless services in international developing countries.
Safe Harbor Act: This release may contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “may,” “future,” “plan” or “planned,” “will” or “should,” “expected,” “anticipates,” “draft,” “eventually” or “projected.” You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company’s annual report.
To learn more visit http://earthcomservice.com or contact Investor Relations: Gibraltan Financial (407)830-9777.
Media Contact: AMG Worldwide
Rodrigo Ocampo
rodrigo@amgwagency.com
305-856-8004 ext. 323
Sabrina Lacle
Sabrina@amgwagency.com
305-856-8004 ext. 309

Youtube Consultant - Video Marketing Tips

http://workingfromhomeparttime – In this Youtube video marketing tips, I’ll be sharing with you a very clever way to spy on your competitor, grab the tags th…

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Integrated Marketing and the Donor Lifecycle

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Integrated Marketing and the Donor Lifecycle: Balancing Short-Term and Long-Term Engagement for Greater Lifetime Value SPEAKERS: Terri Burton, Associate Vice…
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Integrated Marketing Communication graduate student Jing Zhang appreciates the diversity in her courses. (Filmed and edited by Emerson students.)
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What It Takes To Be A CMO In Academia

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What It Takes To Be A CMO In Academia
In today's technologically enhanced world of communications, CMOs must develop integrated marketing and communications plans that strategically employ tactics to achieve their institution's goals. Using targeted messaging and creative campaigns, …
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Who's news: UWFV adds Trio, multicultural coordinators
Obamacare plans bring hefty fees for certain drugs …. Navarro will integrate her experience and dedication to diversity in higher education to programs where she will be responsible for multicultural student recruitment and retention, international …
Read more on Appleton Post Crescent

zMessenger launches unique smartphone app
zMessenger, the first to introduce Mobile marketing in Sri Lanka, is an award-winning integrated mobile media company that leads the way in the planning, creation, and execution of effective mobile marketing campaigns, branded community applications …
Read more on Lanka Business Today

Sun Cellular Business Solutions targets Central Luzon SMEs
Corinne Funk-Zablan, head of Sun Cellular's Corporate Business Group and SME Marketing, told Pampanga-based journalists they tapped new income streams for their businesses through the new reseller program of Sun Cellular's enterprise unit called Sun …
Read more on Business Mirror