Command Partners Continues to Build for Future Digital Marketing and PR Success


Charlotte, NC (PRWEB) February 12, 2013

At Command Partners, the goal is to build a strong team from the ground up. By promoting two current members, Joe Recomendes and Jessica Chesney, and adding Alison Phalen, Command Partners aims to continue their growth and stellar reputation.

Joe Recomendes, the former Director of Online Marketing, will take on the role of Chief Operating Officer. Recomendes is now responsible for managing Command Partners’ day-to-day operating activities and overseeing all phases of account progress. Also, he will remain a trusted contributor in all marketing and public relations aspects of the agency. It is Recomendes’ duty to ensure Command Partners is on track to continue their journey towards success.

“I absolutely trust Joe to oversee the day-to-day operations so that I have the time to focus on expanding the agency,” says Managing Partner and CEO Amish Shah. “Between his positive attitude, knack for organization, and excellent leadership, Joe’s strong influence will keep Command Partners operating to our maximum potential. We couldn’t ask for a better COO.”

Jessica Chesney, previous Client Success Manager, is now promoted to Digital Marketing Coordinator. She will ensure all aspects of Command Partners’ public relations and digital marketing are running smoothly. Chesney will manage and build media relations, handle press releases, have a strong voice in strategic development, and oversee that all digital marketing plans are executed successfully.

“I learned a lot as Client Success Manager, but I’m excited and ready to take on more responsibility for this agency I love,” says Chesney. Her rapid growth and successes made it quite clear that Chesney’s hard work and contagious positive energy proves to be a perfect fit for Command Partners.

Alison Phalen, Command Partners’ newcomer, has been hired to fill Chesney’s previous role of Client Success Manager. Phalen, a recent advertising graduate from Syracuse University’s Newhouse School of Public Communications, has a strong passion for social media and is excited to expand her horizons. Phalen states, “I know I have big shoes to fill (referring to Chesney), but I plan to work hard and show that this country girl knows a thing or two!”

After impressive success in 2012, Command Partners looks to build and improve their reputation in 2013. They aim to continue and expand their excellent track record with digital marketing campaigns.

“We have seen a dramatic shift in marketing strategies to develop two-way relationships, and an increasing need to create different and alluring content that engages prospective consumers across multiple platforms,” says President and Managing Partner Roy Morejon.

With the changes and additions to their Marketing and Public Relations Department, the strong team at Command Partners will continue to position themselves as industry leaders.

To see what Command Partners’ Marketing and PR department can do for your business, contact them at http://www.commandpartners.com or call them at 704-910-5727.

About Command Partners

Command Partners is a digital media agency that focuses on driving online visibility and lead generation including social media marketing, search engine optimization, public relations and strategic advisory services. Command Partners works with clients ranging from high-tech startups and e-commerce brands to Fortune 500 companies. The agency is located in Charlotte, North Carolina and works with clients around the globe.







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Digital Marketing Advice for Small Businesses – Your Digital Marketing Plan

Article by Tracy Mu Sung

While the internet is a wonderful place to be, exposing you to inumerable leads worldwide, for many smaller businesses, hiring the services of a digital agency is just not feasible.

Digital agencies are a great investment for businesses whose website is important to them, businesses who don’t have the time to keep up with the ever-changing world of the internet, and businesses who like to outsource services to specialists for peace of mind.

However, for small businesses who aren’t yet at the stage where they can afford to hire a digital agency, this doesn’t mean they shouldn’t be doing any digital marketing at all. There are plenty of things small businesses can do for a small budget, and that won’t take too much of their focus away from their core business.

This blog post is the first in a series I will do to help all my friends and all those out there, who are small business owners who want to cover the basics of online marketing for themselves.

The series will cover web analytics, online shopping services, SEO, Social networking, online PR, Adwords and anything else that I come up with as time goes on.

Purpose of your website

The first step for any digital marketing strategy – is to think about what your website means to your business. Is it there for selling? For supporting current customers? For branding? An online portfolio? All of these? You need a purpose for your website, so you know how much effort, and what kind of effort, you need to put into your campaign.

Once you know exactly what your website is for, this will help clarify the purpose for all your online strategies.

Where are Your Customers?

The next thing you need to do is think about how people ‘might’ find your website online. You don’t need to know every way right now, but this brainstorm is important to get things going. Do you think you could get customers searching in Google? On topic blogs? on Facebook or Twitter? Is there a marketplace for your product on EBay or other online shopping stores?

By identifying these opportunities, you know where to initially target your marketing efforts. However, this doesn’t mean you shouldn’t keep thinking about this over time and keep your eyes open constantly for new opportunities.

Keywords – How do you describe your product/service?

Finally, you need to decide what keyword themes describe your business. Here, you might like to look at my previous article on keyword research. This will help you clarify what your customers are searching online for, and subsequently will help in the SEO, Adwords and social networking aspects of digital marketing.

Like all things online, your keyword list will need to evolve over time, so don’t think you can make this list then leave it, it will need to be reviewed every few months.

This article is the first in the “Digital marketing for Small Business” series, written for the official digital marketing blog of MooMu Media.

MooMu Media is a SEO agency in Sydney, Australia.










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