Sociale media: Redesignme over crowd sourcing

Sociale media: Redesignme over crowd sourcing

Dit filmpje geeft een korte introductie over crowd sourcing. Hierna verteld Maxim Schram van Redesignme over crowd sourcing en wat het voor zijn klanten betekend. RedesignMe.com is een van de plekken voor bedrijven om in contact te komen met creatieve geesten om originele, innovatieve ideeën te verzamelen voor nieuwe producten en diensten. Grote merken als Pickwick en Mora, maar ook tal van mkb-bedrijven gebruiken de website om ideeën te verzamelen voor nieuwe producten en diensten. Het helpt de bedrijven om buiten de kaders te denken en de dialoog aan te gaan met eindgebruikers. Dit met succesvollere producten en vernieuwende ontwerpen tot gevolg.
Video Rating: 0 / 5

In this video blog I talk about some of the feedback I’m getting from crowd sourcing my life online. I keep hearing… “you would be a great salesman or motivational speaker”, and I explain why I hate that idea. Please join the conversation with a comment or a video response. It may be featured in my next video. Facebook, Twitter: PaulRobinett
Video Rating: 4 / 5

Social media | Creativity in social media

The IAB speak with Tom Ollerton new business manager at Skive (skive.co.uk about how to be creative in and around all the social media channels. Visit: www.iabuk.net for help in using your brand within social media. JUMP TO THE QUESTIONS Does social media tend be more platform or technology based than creative? 00:15 seconds Do budget constraints make it difficult to be creative in social media? 1:30 minutes Which brands are leading the way in terms of creativity? 2:45 minutes Is crowd sourcing lazy marketing? 3:45 minutes Is crowd sourcing more about press coverage than developing the brand? 4:40 minutes Whats the most creative social campaign youve seen? 5:40 minutes To find out more and to keep updated about what’s happening in social media, visit: iabuksocial.co.uk

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Crowdsourcing Data Not Without Major Pitfalls


Houston, Texas (PRWEB) February 28, 2012

The popular practice of Crowdsourcing occurs when a company makes an appeal to consumers to add data to their sites. One example of crowdsourcing would be Wikipedia, which relies on contributors to update its files. Another example is a website like Crowdspring, which lets freelance designers submit logo and design ideas for businesses. Pabst Blue Ribbon is dabbling with crowdsourced ownership for anyone who contributes toward the $ 300 Million asking price for the company. While crowdsourcing is a quick and easy way to bring in massive amounts of data or opinions, not everyone is a fan.

Crowd sourcing is not the end-all be-all for companies trying to wrangle huge consumer-based data sets, says Mark Davidson, Director of Data Operations for SaveOnBrew.Com, especially data sets geared towards consumer goods.

Davidson should know. SaveOnBrew collects data from more than 50,000 retailers across the country and uses the data to fuel their beer price-search engine. “As the data set broadens, it becomes less practical to rely on a crowd for accurate, timely data.”

Our original design spec for SaveOnBrew was a combination of data-scraping and crowd-sourcing. We quickly ran into a host of crowd-related problems and came to the realization that, for our needs, crowdsourcing just simply was not the answer.

He shares five potential pitfalls to crowd-sourced data.

1) Damaged Reputation: At SaveOnBrew, were only as good as our data. If it isnt accurate, well lose our core audience. Unfortunately, a crowd can be unpredictable. If our customers lose faith in our data and we become known as being inaccurate, theyll leave and not come back.

2) Unmanageable Labor. By its very nature, the crowd is made up of those most willing to help the project succeed. But at the end of the day, you cant correct, discipline or fire them. They are inherently unmanageable. When youre dealing with a data set of 300,000 records every day, you need to be able to manage the collection of that data. By shifting from a crowd to dedicated data-scrapers, we build in the ability to manage our work force, including the ability to reward and discipline them as employees of the company.

3) Sabotage. If data is your claim-to-fame, then crowd-sourcing gives your competition an in to sabotage that data. We have procedures in place where we audit our data for accuracy. We literally go back and check the data entry work, Davidson explains. Crowd sourcing tends to rely on input directly into a production database, without the necessary checks and balances. We wouldnt want our competition to enter inaccurate beer deals that might alienate our customers and business partners.

4) Rewards That Lose Their Luster. Davidson explains, “Once you start rewarding, you have to be prepared to do it for the long run. If you decide to incentivize the crowd, they will grow to expect it, and may feel resentment when the incentive changes or, in the case of a drawing, they are not the person chosen for the reward. Instead of building loyal followers, you might be building a crowd full of resentful people who eventually just move on.”

5) Difficult to Predict. According to Davidson, it’s difficult to predict participation which leads to difficulty in business planning. “Our operation runs six days per week, and we need to have the deals up early in the day. Our tests showed that, no matter how we incented our crowd, some of them just simply wouldnt participate to the level we needed them to participate. Back when we were a start-up, our crowd size was way too small to support the needs to the business. They simply were not dependable, and that left us scrambling for data.”

But Davidson does see some advantages to the approach. “We actually do plan to come back to crowdsourcing, which we refer to internally as ‘the street team.’ We see that we have an opportunity to build a culture where participation is rewarded with both physical and social rewards. We want to make sure, though, that we build in checks and balances to ensure accurate data delivered in a timely manner.”

About SaveOnBrew.Com: Founded in 2010 to help thirsty beer drinkers across the United States find the lowest advertised prices for one of the worlds most popular beverages.

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Alme Magnet Motor Plans

Check out these crowd sourcing products:

Alme Magnet Motor Plans
The Achilles Ligeras Magnet Engine (alme) Is An All-magnet Motor Built Last Summer. The Following Page Is To Give Access To The Files That Archie Has Made Available For A Small Fee, Which He Used To Build His Second Prototype, Completed Feb. 19, 2009.
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Crowd Sourcing 2

MDSC100 Video Reflection with Kailee Winslow, Morgan Doyle, and Joey Adduci.
Video Rating: 5 / 5

I have one message for Calgarians: Take Back Your City.I ask Calgarians to imagine a new era of democracy. Where you truly have a voice in how your city is run. Because Calgarians are the solution. Until now, our style of politics has never allowed for true community engagement. As Mayor of Calgary, I will implement a bold initiative for our city that starts with the citizens of Calgary. Where Calgarians will be the solution. Its called crowdsourcing.
Video Rating: 1 / 5

Latest Crowd Sourcing News

Crowd sourcing environmental governance, March 2011 Goldsmiths U. Design & Environment

Image by cesarharada.com
www.designandenvironment.co.uk/2011/02/crowd-sourcing-env…

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“Crowd-sourcing Environmental Governance” workshop by Cesar Harada & Shannon Dosemagen.
2011 March 8 & 10, Design & Environment, Goldsmiths University of London.

Hello! Here is Cesar Harada and Shannon Dosemagen writing from the Gulf of Mexico, USA. We are thrilled to announce the upcoming hands-on workshop we’ll be having together in London : Come! And let’s ignite the discussion here.

ABSTRACT : Problem, Questions, Objectives
Each of us is not only witnessing, but actively participating in the degradation of our environment, our only life support system. The symptoms range from climate change, man made catastrophes, resource wars, resulting environmental refugees, etc. We are lacking a powerful environmental authority, a court of justice, and coordination in general. We have amazing earth science but poor individual education, international collateral treaties but no capacity to reinforce them. Governments and institutions are powerless to mitigate such complex and border-less issues. Can the solution emerge from the civil society? Can the people re-invent environmental governance with new technologies, collaborative medias, crowd sourcing, and mobile technologies? Do we need a central authority or can we generate decentralized, local, humble, bottom-up solutions? Can we design alternative services, products, technologies, infrastructures and behaviors as the new form of environmentalism. How can we go beyond activism and sustain long term positive change – what is your strategy?

WORKSHOP
Social Geometry, Architecture of play, Natural or Man-made Catastrophe, Humanitarian response to crisis, Crowd sourcing Environmental Governance. During 2 days, 10 students will be supervised by Cesar Harada (France – Japan) and Shannon Dosemagen (USA) at the Design & Environment department at the Goldsmith University, London. During the first half, they will experiment with social networks and how they can generate an operational organization and architecture. The students will be introduced to existing forms of environmental governance and cutting edge design and activism. During the second half, groups of students will elaborate their own designs in the area of their interest. Workshop leaders will help them model-building ideas that are creative, local, replicable and scalable. The workshop is aimed at starting a discussion, to encourage the students to take action in the “real world” and have short-term local experiments to learn from.

THE PEOPLE : Students, Workshop leaders
The workshop for the Design & Environment students from Goldsmiths University will require the students to venture their thinking into diverse fields : architecture, law, economy, politics, environmental engineering, anthropology, computer science, social media etc. The groups projects are expected to be diverse and exploratory. Cesar Harada has a background in Design Interactions at the Royal College of Art, won the Ars Electronica Golden Nica [NEXT IDEA] with the Open_Sailing project, worked as project leader and researcher at MIT, and is coordinating the making of the WEA (World Environment Action) website started in *iHub_ Nairobi, Kenya. Cesar is currently coordinating the development of Protei : an oil cleaning open hardware robot.

Shannon Dosemagen has a background in Anthropology from the University of Milwaukee, Wisconsin. Shannon is the coordinator of the Oil Spill Map at LA Bucket Brigade, mapping the Deepwater Horizon Oil Spill in the Gulf of Mexico, using Ushahidi, a software allowing people to report by SMS, twitter, mail, on the acclaimed website oilspill.labucketbrigade.org. Shannon has also been piloting the aerial mapping of the Oil Spill by communities as part of the Public Laboratory group. Shannon has extensive community, field and teaching experience, interested in social implications of environmental events, and environmental refugees in particular.

DAY 1 : March 8th
Morning : Oil Spill mapping, World Environmental Action. Environmental governance and cutting edge activism. Groups brainstorming.
Afternoon : Social networks and Architecture of Play (choreography, construction)

DAY 2 : March 10th
Morning : Design. Theory in practice.
Afternoon : Thinking by doing.
Evening : Presentation of project ideas.

Discussion
We would like to start asking questions to open up the discussion, please comment below and ask more questions – we’ll answer in line 🙂
1>> When you think about environmentalism, what comes first to your mind? Is it the little actions like recycling / the activist social group / the green ‘leaders’ / green designs and brands / the materials we use / scientific research / global warming / your own body / your children / the philosophical current / something else? Which action has the strongest and longest lasting impact? Can you make a personal numbered list below here, in the comments?

2>> When you think about environmental politics, what comes first to your mind? How do you feel about the current relation between the environment and politics today? How does it affect the majority of peoples life?

3>> As a designer what do you think is your role about environmental issues?

Feel free to contact us before and after the workshop : contact {at} cesarharada {dot} com _ shannon {at} publiclaboratory {dot} org. Looking forward to meet you all! Cesar and Shannon.

Crowdfunding: a New Revenue Source for Producers? | MIPCOM 2011

Moderator Pat Ferns, President/Executive Producer, Ferns Productions Inc., Canada Speakers Slava Rubin, Founder & CEO, IndieGoGo, USA Barbara Tonelli, Acquisition Director & Co-Founder, Touscoprod, France Peter Wintonick, International Producer, Eyesteelfilm — Necessary Illusions, Canada
Video Rating: 5 / 5