Do Baked Bean Farts Cause Global Warming? House Of Lords Demands Answers

Do Baked Bean Farts Cause Global Warming? House Of Lords Demands Answers
Winegrowers in France's Champagne region and scientists have already seen changes in the past 25 years, <a href="http://www.nytimes.com/2011/11/17/business/energy-environment/winemakers-rising-to-climate-challenge.html? …. Hotter temperatures will …
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Historicist: Going Pro
Impressed by the Toronto team, Asahis manager Harry Miyasaki was certain the Oslers would be a huge attraction in Japan, and promised to help them plan a trip overseas. Miyasaki's suggestion piqued the interest of the Oslers management and players, …
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Latest Business Level Strategy News

Fund Affiliated with Apollo Global Management Completes Acquisition of
NEW YORK & MONTREAL–(BUSINESS WIRE)–Apollo European Principal Finance Fund II (“Apollo EPF II”), a fund affiliated with Apollo Global Management, LLC (NYSE:APO) (together with its consolidated subsidiaries, “Apollo”) today announced the … “This …
Read more on Business Wire (press release)

MOBILE Mini's CEO Discusses Q1 2014 Results – Earnings Call Transcript
And as part of the top grading over the last year we have raised the bar and increased the level of accountability and expectations which had temporarily driven turnover and open proficiency. With the exception of the fleet repairs and redeployment and …
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Should the public sector be slashed?
Having worked as an economist in both the federal and Victorian bureaucracies, my personal view is that Australia has too many public sector agencies and too much duplication across federal and state levels, and there is significant scope to streamline …
Read more on MacroBusiness (blog)

FCAC's Priorities Unveiled in New Business Plan

FCAC's Priorities Unveiled in New Business Plan
The Commissioner of the Financial Consumer Agency of Canada (FCAC), Lucie Tedesco, today released the Agency's Report on Plans and Priorities 2014-17 (formerly referred to as the Business Plan). The Report is based on six strategic priorities.
Read more on SYS-CON Media (press release)

Fed cuts monthly bond purchases and sounds upbeat
The Fed also reaffirmed its plan to keep short-term interest rates low to support the economy “for a considerable time” after its bond purchases end, likely late this year. But it again offered no … But her emphasis on flexibility can also be tricky …
Read more on New Orleans CityBusiness (blog)

eSellerPro wins 2014 Red Herring Top 100 Europe Award

eSellerPro wins 2014 Red Herring Top 100 Europe Award
eSellerPro is a specialist cloud-based ecommerce platform provider that helps retailers grow their online businesses across multiple channels. We specialise in maximising retailers' coverage into marketplaces such as eBay, Amazon and Play, in both the …
Read more on SYS-CON Media (press release)

ChannelAdvisor Promotes Ryan Walsh to Chief Revenue Officer
In his role as chief revenue officer, Walsh is responsible for global sales, business development, and relationships with strategic partners. “While I'm excited about our growth, I'm even more excited about the opportunity we have in a market we …
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Xangati to Debut New FREE Version of Its Intelligent Workload Performance
Organizations like EBay, Comcast, British Gas, Guess, Colliers International, Univita Health, DTCC, Harvard University and the US Army use the Xangati Management Dashboard suite of solutions with its massively scalable live and continuous recording …
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How integrated marketing can save your budget and time?

Your organization has separate PR, Marketing, Advertising and Sales strategies in place. It has employed separate agencies/freelancers for web-design, social networking needs, ad-campaigns, sales and PR. The problem arises when all of them work in a vacuum, i.e. they are not interchanging ideas. This means you have a number of corporate spokespeople, but maybe only a few agree to a unified game-plan. This situation gives rise to miscommunication and inconsistent branding to your target customer.

Enter Integrated Marketing. Integrated Marketing is the alignment of the marketing, PR and sales strategy of a company into a unified effort so that every dept profits in turn. The brand grows stronger.

How to do Integrated Marketing?

• USP:

Analyze your brand and determine a unique selling message that beats your rivals as well as give value to the public.

• Unified Message with feedback:

Whenever you decide on an Integrated Marketing  Communication strategy for your organization, convey a unified message across all channels with feedback; if possible, live.

• Embody the tone and message:

Train all of the people in the organization with any degree of customer contact to embody the tone and message of the brand. Keep them current on all promotions and marketing efforts.

•Promotion should look same across all channels:

Ensure that your branding looks the same across all marketing channels, with the same logo, color combo and emotional impact.

This includes everything from your brand merchandise to FB fan page.

• Website’s Homepage:

It is extremely important that your website’s home page perfectly matches the theme of your advertising and marketing campaigns.

• Employ the unique advantages for each media

Use each marketing medium for its unique strengths. Your campaign should combine the widespread reach of traditional media with the latest online sites.

Integrated Marketing Communication is a process that involves creativity, vision and an ability to communicate with all the departments to manage them. With the emergence of integrated communications approach, these divisions have integrated their approach to amplify the combined effect on the sales and brand-building. A balance of all 3 can help drive success to a company.

Genesis Burston-Marsteller is a leading Public Relations Organization with a vast experience of handling public relations for some India’s largest conglomerates.

For further details go to: 

 

More Integrated Marketing Communications Plan Articles

Unbound Concepts Releases BookLeveler App v3.0

Columbia, MD (PRWEB) March 18, 2013

In support of National Reading Awareness Month, Unbound Concepts today announced the release of its BookLeveler™ App v3.0, a free, in-hand tool for educators to find accurately leveled educational content for students in their classrooms. The update includes key functionality requested by users since the release of version 2.0 and provides teachers with a solution to address many of the pain points of Common Core State Standards implementation.

“BookLeveler v3.0 is a comprehensive update to our previous prototype versions, and our focus has been to ensure that the app is usable and relevant in classrooms,” commented Benjamin Bengfort, CTO & Cofounder of Unbound Concepts. “We have expanded the functionality and feature set available to educators, as well as grown the library that powers the app – a key demand from our growing base of loyal users. Another significant update is that we now include the results of our text analysis engine – Meridian™ – to provide greater insight into why books are at particular reading levels. This allows teachers to better use the app to craft standards-aligned curricula.”

Significant Additions to Bibliographic Data Result in Improved User Experience

Unbound Concepts recently added nearly 350,000 records to its bibliographic database, transforming its searchable database by 14-fold, a direct result of Unbound Concepts efforts to provide users with a more robust experience. Version 3.0 also links associated titles; as such, unknown ISBNs now prompt a search for similar titles with leveled feedback, allowing users quick access to the levels they seek. These changes provide more comprehensive coverage of K-12 books throughout the app and allow for a more user-friendly experience.

Meridian Badge Eases Implementation of Common Core State Standards

BookLeveler v3.0 introduces the Meridian Badge – an interactive manifestation of Meridian levels. Powered by collaborating educators using BookLeveler, Unbound Concepts’ language processing engine, Meridian, combines crowd-sourced levels with advanced Natural Language Processing to automatically determine the reading level of a book. Meridian also produces Indicants of a reading level – common elements found (or not found) in a book that are strong suggesters of reading level. Several Indicants, such as repetition, knowledge building, and strong relationship of images to text, align directly with Common Core State Standards.

Number of Users: Over 3000

Number of Books: Over 374,000

About Unbound Concepts

Unbound Concepts was created on the strongly held belief that a collaborative approach to knowledge sharing is, quite simply, a better way to live. Blending computer science with trusted teacher recommendations from BookLeveler, Unbound Concepts is powering a proprietary text analysis algorithm, Meridian, that can understand authored content in a deep semantic fashion, bringing value to publishers, educators and fellow scientists in pursuit of collaboration that creates good. The company is co-located in the Maryland Center for Entrepreneurship incubator in Columbia, MD and in the inaugural cohort at Socratic Labs incubator in New York, NY.







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How Ford Applied its Management Toolbox to Charity Fundraising

How Ford Applied its Management Toolbox to Charity Fundraising
At the center of the One Ford plan is the weekly “Business Plan Review” meeting, originally set up by Alan Mulally, where executives give progress reports on their assignments, labeling them as green for on target, yellow for in danger or red for off …
Read more on Wall Street Journal (blog)

How the '64 World's Fair Changed Us Forever
… than enough to celebrate without feeling America was just flexing its muscles. Nicolaus Mills is professor of American Studies at Sarah Lawrence College and author of Winning the Peace: The Marshall Plan and America's Coming of Age as a Superpower.
Read more on Daily Beast

Latest Web Business Ideas News

Booing practice: Robinson Cano stuns Yankees fans who heckle on 'Tonight
It might not be as hilarious as the one Matt Harvey of the Mets did around the All-Star break, when he interviewed people who had no idea who he was. But this vignette with … People can get pretty bold on the World Wide Web, don't you know? It's …
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Five tips for streamlining your online marketing efforts
While I'm not the foremost expert on SEO, SEM, PPC, and all of their acronym relatives, I am expert enough to know that brute effort in those areas, by itself, is not enough to protect a business. It takes intelligent and strategic effort. That's why I …
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VictorOps Releases Platform to Address Needs of Modern DevOps Teams; Applies Social Media Principle of Continuous Partial Attention to DevOps


Boulder, CO (PRWEB) February 12, 2014

Coming into 2014 with momentum from a successful fourth quarter of 2013 and Series A funding, VictorOps is tackling the problems facing DevOps teams by taking a cue from social media. Today the company announced the general availability of its alerting and collaboration platform with nearly 200 companies coming out of beta.

This age of continuous software deployment means that larger and larger numbers of development and IT professionals have to be engaged around-the-clock to solve outages and performance issues. For example, a developer responsible for the most recent code change might need to collaborate with the on-call Operations person to resolve a middle-of-the-night problem.

VictorOps platform addresses this challenge by applying the social media principle of Continuous Partial Attention – the process of paying simultaneous attention to a number of information sources but without being 100% committed. Using VictorOps platform, an extended team of developers and operations can stay engaged as needed, boosting collaboration and speeding time to resolution.

“It isn’t just about alert monitoring anymore. Around 70% of an average outage is spent on finding the person with the right knowledge and working together to solve the problem,” said Todd Vernon, CEO and co-founder of VictorOps. “VictorOps leverages the power of Continuous Partial Attention for good in DevOps – enabling Dev and Ops teams to stay connected and make being on-call suck less for everybody.”

General availability features of VictorOps platform include:

On-call schedule management – Users are alerted when and how they want by customizing personal notification policies. Manage teams, on-call rotations and notifications.

Alerting and escalation – When an alert becomes critical, VictorOps makes sure the right person knows about, and that the entire team is up-to-speed on the status.

Incident management – Users get alerted their way. Additional team members can be added through Twitter-like @ mentions to automatically have situational awareness of the incident and everything leading up to it. Swap on-call on the fly and everyone can see the change.

DevOps timeline – VictorOps digests all of the data from existing monitoring systems into a timeline feed so users know the health of their infrastructure at a glance. See what’s up with the team and what they’re talking about.

Team collaboration – By pulling in team members who know how to solve the problem faster, users reduce time-to-resolution and get back to their life.

Fault tolerance – VictorOps is engineered from the ground up for availability, from its redundant network switches to clustered application code. The company’s service is hosted in a state-of-the-art, Tier III Design Certified data center with industry-leading colocation service level agreements. Coming in Q1, VictorOps will run in multiple data centers for even greater reliability.

About VictorOps

VictorOps is the world’s first collaborative platform designed for DevOps teams that combines the power of people and data to solve IT problems in real-time. The VictorOps platform seamlessly orchestrates team situational awareness, incident creation, escalation, notification, and remediation with team members regardless of physical location or time of day. Privately held, VictorOps is backed by Costanoa Venture Capital and Foundry Group. For more information, visit http://www.victorops.com and follow the company on Twitter @GoVictorOps.







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The 5 Dumbest Credit Moves
According to a news release that he issued for public consumption, along with a screen shot of the 850 credit score that he got for free with his Discover card statement, this exercise in self-aggrandizement was inspired by his desire to “motivate …
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Tip for small business websites
Six-month introductory offer for subscribers who are not already part of some discount subscription plan. After six months …. McCoy Kelly and other experts in marketing, advertising and Web design were polled to compile a list of mistakes small …
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