Business Model Pioneers: How Innovators Successfully Implement New Business Models (Management for Professionals)

Business Model Pioneers: How Innovators Successfully Implement New Business Models (Management for Professionals)

Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrate

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