Gone are the days of paper brochures, advertising and media to promote a business. At one time, the way to have a viable business was to network with others, shake hands and spread the word with others. Sharing business contacts was a strong way to promote a business. Today, the world is different. Viral contact is the current method of promotion. The world of business has discovered Facebook and there is no turning back. Facebook pages are critical to success and most businesses have one. The promotion concept of Facebook works in many ways.

For instance, Each American views around 500 adverts in a day on average. This means the level of appeal of the brand will play a huge role in competition among other sellers within the same market. Facebook page for business changes all that since it enhances identity and unity. Those conversant with Coca Cola for instance can testify the large-scale tactics that it applies instead of using Facebook page for business to attain its clients’ loyalty.

Brand recognition for Coke begins with a billboard or a case of soda sitting on a shelf not a Facebook page for business. Brand loyalty begins with promotions like commercialsthe polar bears for Coke won millions of adoring customers. Most importantly, being part of a bigger mission with Coke secures devotion to its brand over any other company that does not do as much good. Coke gives back to the community to develop school sports, education, and arts in the community. Consumers like to know they support a brand that supports them.

The Facebook page for business is an effectively proven and inexpensive way to accomplish these goals. Through the use of a Facebook page for business clients are granted the opportunity to be the companys friend. Customers who are friends with a company in turn feel a sense of community without the community investing in the literal physical community. Those company friends on the Facebook page for business then feel like they contribute to the mission. Anyone who “likes” the Facebook page for business is then privy to the private details of the companys happenings be it a community activity, a new ad campaign or a brand new sales campaign. It also provides these potential customers with a place to be heard.

While Coca Cola may be big and have money to invest heavily in the economy, most companies do not have capital to invest in more than one effort in their local community. A Facebook page for business is advantageous for small companies that cannot afford making commercials and mass ad campaigns. These smaller companies build a following with a Facebook page for business operations. Many studies in the modern corporate environment indicate that the intimate friending of individuals with local businesses has a lasting impact on the sales and longevity of that business and the Facebook page for business is the best way to build friends.

People feel obligated to step in and help a company that struggles if they identify that company as part of their personal life because of a Facebook page for business. That is how the Facebook page for business works best. When clients have a personal investment in a company because of their Facebook page for business, the company will succeed at branding. As those first fans of the page begin to connect with new friends, they carry with them the Facebook page for business that they enjoy. This is known as viral advertisement. It is friends sharing with friends about the Facebook page for business that they enjoy. It is so effective that many companies need little if any extra ad campaigns.