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Andover, MA (PRWEB) July 26, 2010
Effective Student Marketing, Inc. (ESM) recently signed Catherine Hinds Institute of Esthetics as a new client. The two Massachusetts-based companies will be working together to create and manage a social media marketing plan to promote the esthetics school online.
Were happy to have found a local company with the extensive experience that ESM has, said An G. Hinds, President/CEO of Catherine Hinds Institute of Esthetics. We are confident that this will be a great partnership, and are looking forward to working closely with the team at ESM.
ESM will be introducing several tools and techniques for the current social media efforts at the school to help encourage interaction between students, graduates, and prospective students. One of the biggest additions to the schools current Facebook page is a blog written by a current Catherine Hinds Institute of Esthetics student. The weekly posts will chronicle her experiences and share insight into what esthetics school entails.
Creating fresh content like a blog is a great way to increase interactions between graduates, students, and people who are interested in a career in esthetics, explained Andy Kelley, President of ESM. Students and graduates can identify with the blog entries and give advice and encouragement to new students who may be considering the Catherine Hinds Institute.
Building more content is just one of the ways that ESM will help Catherine Hinds Institute of Esthetics boost interactions online. Theyll also be creating email campaigns, enhancing the look and feel of the Facebook page, developing a Twitter account, and running contests and promotions. The main goal behind increasing the social media presence is to build a supportive network of estheticians who can share tips, professional development opportunities, and other industry news.
Social media provides an opportunity to connect graduates with current and prospective students in a casual, inviting atmosphere, Kelley said. Catherine Hinds Institute of Esthetics is a well-known and respected school in the area, and were looking forward to helping them build an online network of current and future esthetics professionals.
About Effective Student Marketing
Effective Student Marketing, Inc. is a strategic marketing organization that specializes in generating student leads and enrollments for career, technical, and vocational schools across the country through the use of Internet marketing tools and techniques.
The team at ESM combines experience working on the school-side with skills in the latest technology to create programs that can meet any school’s needs. Marketing and recruitment programs can include online reputation management, social media marketing, cost per lead vendor management, search engine advertising, search engine optimization, and e-newsletter production and distribution.
Cassie Viau
Social Media and Communications Specialist
Effective Student Marketing, Inc.
Phone: 978-475-0880
http://www.effectivestudentmarketing.com/resources-news.php
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Indianapolis, IN (PRWEB) October 18, 2010
Raidious, an interactive marketing firm based in Indianapolis, has launched a new social media training program, SocializeU.
SocializeU social media management workshops are designed to teach the concepts, tools, and best practices in online marketing and engagement.
“The Raidious team deals with large-scale social media management for multiple national and regional brands, day in and day out, Taulbee Jackson, President/CEO of Raidious, said. The SocializeU program is based on our real-world experience, as well as generally accepted best practices. The SocializeU training program will provide companies with affordable, practical, applicable training for their team – from experienced, well-qualified professionals.”
Courses are appropriate for companies either looking to begin digital marketing and social media initiatives, or those who may have tried their hand at online marketing without success. Whether taken a la carte, as a series, or as an intensive multi-day workshop, SocializeU sessions aim to provide businesses with the means and methodologies to successfully market themselves online.
Topics covered include writing for the web, best practices, creating a social media marketing plan, and social media for crisis communications.
SocializeU was created by Matt Chandler, Senior Content Architect and Director of Training for Raidious. Chandler is an adjunct faculty member at the Arts Institute of Indianapolis, where he teaches Web Marketing as part of the Interactive Media Bachelor of Science program. Matt has over a decade of experience managing online content and marketing programs for enterprise organizations. He is a member of the Information Architecture Institute and the American Advertising Federation, and is a featured guest blogger for Social Media Today, Marketing Tech Blog and My Venture Pad.
Chandler is a featured speaker at the 2010 Masters of Business Online conference, has delivered guest lectures at Butler University and the Public Relations Society of America, and has been a regular guest on Sirius Satellite Radio. He is an Indiana University graduate.
About Raidious
Raidious is an interactive marketing and communications company purpose-built to create content and manage dialog for brands. Raidious makes, manages, monitors, moderates and measures content and dialog for social media, email, blogs and other forms of owned media. Raidious helps activate traditional paid media (advertising) and earned media (public relations) efforts online, using a unique and fully integrated planning process built specifically to leverage the real-time, two-way nature of today’s socialized media environment. Digital marketing doesn’t work without content. Raidious makes the content that makes digital marketing work, through our unique operational approach. Raidious functions like an embedded brand news team, or a social media SWAT team – focused entirely on your business initiatives. Learn more at raidious.com.
Contact: Kate Snedeker
K8sned(at)yahoo(dot)com
317.258.3748
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(PRWEB) November 2, 2010
Today, the eMetrics Marketing Optimization Summit announced the call for Speakers for its Toronto, Ontario conference. Taking place April 28 and 29, 2011, the Toronto event aims to build upon the success and lessons learned in 2010, a year where marketers acted with precision focus on bottom line results and measurable ROI.
Two-day Summit April 28 and 29th: Marketers, ecommerce executives, communications professionals, marketing technology managers and analysts will learn from over 40 industry experts who will share their experience and deliver real-life case studies and insights. Attendees will gain firsthand knowledge from in-depth sessions, panel discussions and technology labs.
The 2011 Toronto eMetrics Summit expands its focus to include media analytics and the new future of audience measurement. Executives in audience development, marketing science and digital advertising will share ideas, knowledge and solutions as to how media is measured in Canada and the U.S. Senior executives from global media groups will discuss new methods and technologies for measuring both content and audiences cross-media, cross-platform; theyll discuss new currencies and opportunities for measuring and monetizing content across Mobile, Web and digital TV. The Media Analytics track adds a new dimension to the Toronto eMetrics Summit, all of which is aimed at helping managers improve the results of their digital marketing and communications investment and making marketing technology more efficient. The Toronto Summit delivers five tracks over two days:
1.
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