Updated: BlackBerry India MD Says BlackBerry 7 Will Be Supported Until Dec …
Lastly Lalwani confirmed that there are no plans for a tablet from BlackBerry in the near future. I also found it interesting to read how he boils down … We believe this strategy will be key to our turnaround and profitability in 2014, and we are …
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Rumford tourism promoter gets new FM radio station
… 2014 at 1:47 pm. RUMFORD — A River Valley tourism promoter announced Wednesday that it received approval from the Federal Communication Commission to operate a noncommercial, low-power FM radio station at 91.1. … Run by the River Valley …
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SKM Group Announces New Hire in the Media Department; Promotions in the …
Adornetto is a graduate of Canisius College, where she received her bachelor's degree in communications. She is currently a … SKM Group is an award-winning, full-service marketing communications agency that has been providing integrated solutions for …
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When is it right for brands to mourn? A reflective view from South Africa
As part of Marketing's Window on the World series, Lindani Mnyandu, general manager, marketing communication, for Nando's in South Africa, debates whether brands should participate in conversations that transcend the everyday. … As the shock spread …
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2010 Microsoft Partner Award Winner Outsourcery becomes Parallels Platinum …
“Cloud services like unified communications used to be out of reach to many businesses due to cost and IT infrastructure requirements,” said Seth Nesbitt, Vice President Service Provider Marketing at Parallels. “We are fortunate to have one of the UK's …
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Seller Summer School: Get Your Small Business Social, with Paul Armstrong, Head of Social, Mindshare. Paul helps us all understand easy ways to get your smal…
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Delicia is launching her crowd funding campaign to fund her second music EP and she needs your help to make this a reality. On the Thursday 26th of September…
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Burlingame, CA (PRWEB) May 09, 2013
BeFresh (http://www.befre.sh), a mobile commerce platform that enables users to discover and shop street styles from their favorite brands, today, announces that it’s iPad app is now officially available worldwide and is a top 100 lifestyle app in 14 countries.
Street style, the original crowd-sourced content, is an increasingly powerful force in fashion. Not only does the authenticity and creativity inspire style, but is also effective in improving purchasing conversion and user engagement.
BeFresh app allows users to create their own shoppable style magazine that comprises real-time street-style images of their favorite brands. With each street-style image, BeFresh also delivers real-time e-commerce and sales information, making purchasing easy and fulfilling.
Unlike fashion apps that are glorified photo viewing apps or shopping tools that attempt to deliver sterile efficiency, BeFresh has seamlessly integrated content with commerce, mimicking the way most fashion enthusiasts shop – a browsing process that is as much entertainment as it is commerce.
“User generated street styles is compelling in its authenticity and diversity. But it’s too often scattered across the web. When we do find it, we are left wondering ‘What is that?’ or ‘Where can I buy that?’ and ‘Is it on sale?’” says Sophia Chiang, Co-Founder and CEO. “We saw opportunity in the disarray to build something that was both inspiring and efficient. Our rapid ascension to the top of app rankings demonstrates BeFresh’s worldwide appeal.”
The BeFresh team leverages its extensive experience in online fashion, mobile and e-commerce to develop an app and backend that appeals to both users and online retail partners.
“Having spent many years in online fashion, I have seen first hand the influence of street styles on purchasing and engagement,” says Jeff Lee, Co-Founder and Chief Product Officer. “The BeFresh app delivers the street styles that you want to see, informs you of the product, and directs you to the best place to buy, all within a beautiful lean-back experience on the iPad.”
Download the app from the iTunes store http://bit.ly/XhHPaJ
How Can Companies Respond Rapidly to Demand?
Many companies seem wedded to their spreadsheets, even though they're aware of the format's shortcomings. Miles says executives have “a very legacy approach” to thinking about business processes. As a result, they've … Automated production systems …
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Starting the New Year Right Starts Now
I know this is a leadership blog, and the points below may seem to apply to us personally, and they do. … We need to do them for ourselves and our development and achievement, and we need to do them to set an example and to coach others to do the …
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Tax Moves Position Scott for Election
"We will capture more jobs if other states have a business tax that Florida does not have," Scott said in his budget speech. "We are competing with 49 other states and many countries for entrepreneurs who start, grow and move companies based on where …
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New sportscar series could draw new fans to Rolex 24 at Daytona
“Anything that can make it more personal to the race fan will be positive,” said Steve Selz, who sits on the board of directors for the Florida region of the Ferrari Club of America. “Getting up close and personal with the drivers and their … That's …
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