Basketball Madness Reaches New Heights With Music Dealers' Enhanced Music Tech Platform

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Chicago, IL (PRWEB) March 20, 2013

Global music tech company, Music Dealers, announced today the launch of The Music Dealers Discovery Tool version 3.0, further revolutionizing the methods by which content creators search for, discover and license music to enhance their creative projects.

The Discovery Tool was first used by CBS, one of Music Dealers’ partners, for the big game broadcast in New Orleans this past February. The music tech platform allows the sports network to cut licensed music on-site from some of the best emerging musicians in the region. CBS will also utilize the company’s platform for the upcoming popular NCAA basketball tournament.

CBS relies on Music Dealers to equip their team with The Discovery Tool’s intuitive, reliable platform that gives network producers and editors real-time, universal access to authentic tracks when making live, on-site edits during their highest viewed broadcasts like the big game and NCAA basketball tournament.

“By providing premium quality music from breakout indie talent representing the sounds and genres most appealing to CBS’s core demographics, Music Dealers helps the network consistently deliver highly personalized viewing experiences and cultivate rich, meaningful connections with its audience,” said Music Dealers CEO and co-founder, Eric Sheinkop.

The company’s proprietary music tech platform, The Discovery Tool, is the gateway through which content creators can access the company’s global artist community, comprised of over 20,000 of the most highly sought-after emerging musicians in over 70 countries around the world.

The Discovery Tool’s latest enhancements empower Music Dealers clients in the advertising, TV, sports, film and gaming industries as well as its brand partners like The Coca-Cola Company, to source music from the world’s largest emerging music-licensing database using the most accurate and efficient music technology tool kit available in today’s marketplace. Through the Discovery Tool’s new “Location” search filter and revamped artist profiles that now feature robust artist demographic information, Music Dealers’ global brand and entertainment partners are driving additional value for their worldwide campaigns by localizing music for audiences of specific markets.

“Nothing brings people together like music and sports,” said Sheinkop. “Our Discovery Tool platform represents disruptive technology at its best and for the first time you can search the world’s highest quality emerging artists all available and pre-cleared by way of the largest searchable database. This platform was built to streamline the music discovery process, enhance creative projects for our partners and deepen audience connections, while providing the world’s best indie artists with the funding, exposure and distribution necessary to propel their careers to the next level.”

To highlight the New Indie Players Sparking Madness in the upcoming NCAA basketball tournament, Music Dealers sifted through thousands of artists to compile some of the most current sounds about to hit the market today. The following link showcases artists from the Midwest, South, East and West regions whose music you will hear over coming weeks as college basketball stars dribble, pass and shoot their way to NCAA championship gold: http://j.mp/14aF8dt.

In the spirit of competition, Music Dealers (@MusicDealers) is encouraging sports and music fans to tweet their favorite artist name from their ‘Indie Players Spark Madness’ playlists, and tag their tweet with #TheGreatUnsigned. Every tweet enters fans into a drawing for the chance to win a Great Unsigned swag pack and all access passes to their favorite artist’s next show in their city. Three lucky winners will be randomly selected and announced the morning of the NCAA championship game on April 8th.

Music Dealers offers content creators free access to The Discovery Tool and never charges artists for inclusion in the Music Dealers licensing catalog. Music-seekers can instantly take advantage of The Discovery Tool’s enhanced features by signing up for a Music Dealers Want Music account. Artists who would like their music considered for future music licensing opportunities can create a Music Dealers Artist Profile and submit their music for review of acceptance in just a few easy steps.

About Music Dealers

Music Dealers™ is a global music technology company that provides clients in the advertising, television, film and gaming industries with the highest quality emerging music to enhance their work. Powered by a global artist community of the world’s top breakout artists, Music Dealers crowd-sources existing and original music, procures brand partnerships, live performances and offers the largest emerging artist music-licensing database in the world. In 2011, Music Dealers cemented a groundbreaking partnership with The Coca-Cola Company, which secured Music Dealers’ position as the organization’s exclusive global music partner and earned Coca-Cola a minority stake in the company. Music Dealers is based in Chicago, with offices in Los Angeles, New York, Atlanta, London and Mexico City. For more info, please visit: http://www.musicdealers.com.

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The school experience is essential to a child’s educational development. Students must be able to have structured conversations with their peers and teachers in a collaborative environment, in order to gain an in-depth understanding of any subject. At the same time, the teacher has the challenge to cover the prescribed syllabus topics within a particular year. So in the process, it is not practically possible where the individual learning needs, especially remedial or advanced, can be met by the overall classroom experience.

Princeton-based LearnHive manages to do exactly what the classroom experience cannot: through their flagship “Personal Concept Tutor”, it provides an individualized learning experience that is personally catered to students. It uses an adaptive learning approach to pinpoint students’ strengths and weaknesses, creates specialized, curriculum based, learning activities that are structured for each student’s needs, which can be done outside the school. And just like a private tutor, the more a student uses the Personal Concept Tutor, the better it gets in guiding them in overcoming their weaknesses, boosting their strengths, and doing better in school.

This promise is exactly what the Angel investors in the U.S. and India have bought into and invested in. Learnhive raised $ 400,000 in seed round from an eclectic group of Angel investors that span education, Wall Street and retail expertise. “Alongside adding improved app features, this infusion of funds will help us to provide unlimited worksheets, games and tests covering the entire U.S. Common core state standards for Mathematics and English. And tapping into the advisory experience of our Angels will be invaluable.” commented Shiv Shankar, Founder and CEO, Learnhive.

Students are used to the interactive, fast-paced interface of smartphones, tablets and laptops. The Personal Concept Tutor takes advantage of such technologies by providing a very intuitive, engaging, learning experience that is available across any Apple, Android or Windows 8 based tablet or smartphone of their choice. The students can seamlessly move from learning on their iPad while traveling, to learning on their laptop/PC when at home.

While the Personal Content Tutor succeeds in creating an individualized experience, it does not neglect to create a community of learners who can collaborate to optimize the educational experience, perhaps calling forth the “hive” mindset implied in the company’s name – students are able to submit questions in order to bolster their understanding of the material and are able to enter quiz, writing and drawing contests with other students from around the world, allowing educators and users to combine the cooperative element of classroom learning, with the global scale of the Internet.

Learnhive also provides Smart Learning Math Cards, which are available as standalone Apps for Mathematics covering Grade 7 through Grade 10, and can be downloaded from the Apple and Google App stores. These cards condense the entire Math syllabi for a particular school grade to just 80 Smart Learning Cards. Each smart learning card in the App provides quick visual summary of a concept with beautiful illustrations and examples, and helps students to revise important Mathematics properties and formulae. The App also provides practice and challenging exercises within the app to test mastery of that topic.

Visit http://www.learnhive.com to find out more about how Learnhive is helping students do better in school.







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