How integrated marketing can save your budget and time?

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Your organization has separate PR, Marketing, Advertising and Sales strategies in place. It has employed separate agencies/freelancers for web-design, social networking needs, ad-campaigns, sales and PR. The problem arises when all of them work in a vacuum, i.e. they are not interchanging ideas. This means you have a number of corporate spokespeople, but maybe only a few agree to a unified game-plan. This situation gives rise to miscommunication and inconsistent branding to your target customer.

Enter Integrated Marketing. Integrated Marketing is the alignment of the marketing, PR and sales strategy of a company into a unified effort so that every dept profits in turn. The brand grows stronger.

How to do Integrated Marketing?

• USP:

Analyze your brand and determine a unique selling message that beats your rivals as well as give value to the public.

• Unified Message with feedback:

Whenever you decide on an Integrated Marketing  Communication strategy for your organization, convey a unified message across all channels with feedback; if possible, live.

• Embody the tone and message:

Train all of the people in the organization with any degree of customer contact to embody the tone and message of the brand. Keep them current on all promotions and marketing efforts.

•Promotion should look same across all channels:

Ensure that your branding looks the same across all marketing channels, with the same logo, color combo and emotional impact.

This includes everything from your brand merchandise to FB fan page.

• Website’s Homepage:

It is extremely important that your website’s home page perfectly matches the theme of your advertising and marketing campaigns.

• Employ the unique advantages for each media

Use each marketing medium for its unique strengths. Your campaign should combine the widespread reach of traditional media with the latest online sites.

Integrated Marketing Communication is a process that involves creativity, vision and an ability to communicate with all the departments to manage them. With the emergence of integrated communications approach, these divisions have integrated their approach to amplify the combined effect on the sales and brand-building. A balance of all 3 can help drive success to a company.

Genesis Burston-Marsteller is a leading Public Relations Organization with a vast experience of handling public relations for some India’s largest conglomerates.

For further details go to: 

 

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Unbound Concepts Releases BookLeveler App v3.0

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Columbia, MD (PRWEB) March 18, 2013

In support of National Reading Awareness Month, Unbound Concepts today announced the release of its BookLeveler™ App v3.0, a free, in-hand tool for educators to find accurately leveled educational content for students in their classrooms. The update includes key functionality requested by users since the release of version 2.0 and provides teachers with a solution to address many of the pain points of Common Core State Standards implementation.

“BookLeveler v3.0 is a comprehensive update to our previous prototype versions, and our focus has been to ensure that the app is usable and relevant in classrooms,” commented Benjamin Bengfort, CTO & Cofounder of Unbound Concepts. “We have expanded the functionality and feature set available to educators, as well as grown the library that powers the app – a key demand from our growing base of loyal users. Another significant update is that we now include the results of our text analysis engine – Meridian™ – to provide greater insight into why books are at particular reading levels. This allows teachers to better use the app to craft standards-aligned curricula.”

Significant Additions to Bibliographic Data Result in Improved User Experience

Unbound Concepts recently added nearly 350,000 records to its bibliographic database, transforming its searchable database by 14-fold, a direct result of Unbound Concepts efforts to provide users with a more robust experience. Version 3.0 also links associated titles; as such, unknown ISBNs now prompt a search for similar titles with leveled feedback, allowing users quick access to the levels they seek. These changes provide more comprehensive coverage of K-12 books throughout the app and allow for a more user-friendly experience.

Meridian Badge Eases Implementation of Common Core State Standards

BookLeveler v3.0 introduces the Meridian Badge – an interactive manifestation of Meridian levels. Powered by collaborating educators using BookLeveler, Unbound Concepts’ language processing engine, Meridian, combines crowd-sourced levels with advanced Natural Language Processing to automatically determine the reading level of a book. Meridian also produces Indicants of a reading level – common elements found (or not found) in a book that are strong suggesters of reading level. Several Indicants, such as repetition, knowledge building, and strong relationship of images to text, align directly with Common Core State Standards.

Number of Users: Over 3000

Number of Books: Over 374,000

About Unbound Concepts

Unbound Concepts was created on the strongly held belief that a collaborative approach to knowledge sharing is, quite simply, a better way to live. Blending computer science with trusted teacher recommendations from BookLeveler, Unbound Concepts is powering a proprietary text analysis algorithm, Meridian, that can understand authored content in a deep semantic fashion, bringing value to publishers, educators and fellow scientists in pursuit of collaboration that creates good. The company is co-located in the Maryland Center for Entrepreneurship incubator in Columbia, MD and in the inaugural cohort at Socratic Labs incubator in New York, NY.







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VictorOps Releases Platform to Address Needs of Modern DevOps Teams; Applies Social Media Principle of Continuous Partial Attention to DevOps

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Boulder, CO (PRWEB) February 12, 2014

Coming into 2014 with momentum from a successful fourth quarter of 2013 and Series A funding, VictorOps is tackling the problems facing DevOps teams by taking a cue from social media. Today the company announced the general availability of its alerting and collaboration platform with nearly 200 companies coming out of beta.

This age of continuous software deployment means that larger and larger numbers of development and IT professionals have to be engaged around-the-clock to solve outages and performance issues. For example, a developer responsible for the most recent code change might need to collaborate with the on-call Operations person to resolve a middle-of-the-night problem.

VictorOps platform addresses this challenge by applying the social media principle of Continuous Partial Attention – the process of paying simultaneous attention to a number of information sources but without being 100% committed. Using VictorOps platform, an extended team of developers and operations can stay engaged as needed, boosting collaboration and speeding time to resolution.

“It isn’t just about alert monitoring anymore. Around 70% of an average outage is spent on finding the person with the right knowledge and working together to solve the problem,” said Todd Vernon, CEO and co-founder of VictorOps. “VictorOps leverages the power of Continuous Partial Attention for good in DevOps – enabling Dev and Ops teams to stay connected and make being on-call suck less for everybody.”

General availability features of VictorOps platform include:

On-call schedule management – Users are alerted when and how they want by customizing personal notification policies. Manage teams, on-call rotations and notifications.

Alerting and escalation – When an alert becomes critical, VictorOps makes sure the right person knows about, and that the entire team is up-to-speed on the status.

Incident management – Users get alerted their way. Additional team members can be added through Twitter-like @ mentions to automatically have situational awareness of the incident and everything leading up to it. Swap on-call on the fly and everyone can see the change.

DevOps timeline – VictorOps digests all of the data from existing monitoring systems into a timeline feed so users know the health of their infrastructure at a glance. See what’s up with the team and what they’re talking about.

Team collaboration – By pulling in team members who know how to solve the problem faster, users reduce time-to-resolution and get back to their life.

Fault tolerance – VictorOps is engineered from the ground up for availability, from its redundant network switches to clustered application code. The company’s service is hosted in a state-of-the-art, Tier III Design Certified data center with industry-leading colocation service level agreements. Coming in Q1, VictorOps will run in multiple data centers for even greater reliability.

About VictorOps

VictorOps is the world’s first collaborative platform designed for DevOps teams that combines the power of people and data to solve IT problems in real-time. The VictorOps platform seamlessly orchestrates team situational awareness, incident creation, escalation, notification, and remediation with team members regardless of physical location or time of day. Privately held, VictorOps is backed by Costanoa Venture Capital and Foundry Group. For more information, visit http://www.victorops.com and follow the company on Twitter @GoVictorOps.







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Samoas Barely Beats Out Thin Mints As Best Girl Scout Cookie

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Los Angeles, CA (PRWEB) March 18, 2013

Samoas Caramel deLites came in as the number one “Best Girl Scout Cookie”, in a crowd-sourced ranking of over 400 people, according to Ranker.com, a consumer opinions website.

It was a tough, tough contest as Samoas barely beat second place holder Thin Mints. The two have as little as 2% difference between them. Using Ranker.com’s proprietary semantic data algorithm, the top five ranking of “The Best Girl Scout Cookies”, compiled by 400 voters, looked like this:

1.    Samoas Caramel deLites

2.    Thin Mints

3.    Trefoils

4.    Lemonades

5.    Tagalongs Peanut Butter Patties

“It’s not surprising that Samoas and Thin Mints are at such a dead heat,” said Benjamin Dunn, Content Manager at Ranker.com “They’re always neck and neck, but they have been trading places almost daily since they started selling Girl Scout Cookies this year. What’s really shocking is that Tagalongs, which are a favorite in my house, are so low.”

See the full Top Girl Scout Cookies list as well as 100s of other Food and Drink lists at Ranker.com

Ranker.com is the premier crowd-sourced platform for consumer rankings. Consumers visit Ranker.com more than seven million times a month to view, rank and vote on broad, opinion-based questions across a wide range of topics including food, sports, travel, entertainment, cars and many others. The Ranker.com results are pure, unbiased and based on semantic algorithms that assign values based on mean numbers and ranker behavior. For more information, visit Ranker.com







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