Entries by Robert Goodman

Content Strategy for Website Owners

Content Strategy for Website Owners For every element of your content – or every goal of your business – think about what you want it to achieve. What are the most appropriate channels for delivering this content – should it be a brochure, a video, an email, a blog post? … to build a … […]

Dan Cantor's Machine

Dan Cantor's Machine In the next few months, it will move into Pennsylvania and Maryland and has plans for Wisconsin later in 2014. … As the first organization (and still one of the few) to give its canvassers health insurance, the WFP has long recruited the canvassing … Read more on The American Prospect Chrysler's […]

The Power of the Hoodie-Wearing CEO

The Power of the Hoodie-Wearing CEO The next study looked for clues about why we see nonconformity as a sign of status. Subjects evaluated a hypothetical M.I.T. student presenting a business plan in a competition. He used the M.I.T. PowerPoint template others were using, or he used his own. Read more on New Yorker (blog) […]