Entries by Robert Goodman

E Source Launches JourneyHub

E Source Launches JourneyHub This E Source tool will help identify the components of customer journeys, such as starting and stopping service, outage communication and restoration, collections, energy-efficiency program participation, and interactions on the website and with the … Read more on SYS-CON Media (press release)

AquaBall Rolls Into ShopRite

AquaBall Rolls Into ShopRite AquaBall™ Naturally Flavored Water, the Company's vitamin-enhanced water that was created as a 0 calorie, sugar-free alternative to juice and soda for kids, is currently being sold into mass-market retailers throughout the United States. For more … Read more on SYS-CON Media (press release)

Latest Strategic Planning Pdf,Blog News

Advocates Push for Bike/Ped Funding From CA's Cap-and-Trade Funds A coalition of bike and pedestrian advocates are inviting organizations to sign on to a letter [PDF] asking the state legislature to recommend allocating $ 50 million of the state's cap-and-trade revenue towards the Active Transportation Program … Read more on Streetsblog San Francisco (blog) Rep. […]

The Impact of Social Media Marketing

In today’s fast moving digital environments, it seems that the management in many companies still do not believe in the power of the Internet and in particular the changes in marketing and customer relations that have happened as a result of web 2.0 and the advent of Social Media Marketing. “Social Media Marketing is emerging […]