Unveils

PayPal Unveils New Brand Identity

May 25, 2014/in Blog, Ebay Business Ideas /by Robert Goodman

PayPal Unveils New Brand Identity
The new brand expression better represents the growing needs of the mobile, real-world and online businesses that use PayPal and the company's position as innovator. The look and feel are designed for a world moving from desktop and … An eBay Inc …
Read more on SYS-CON Media (press release)

As Registration Deadline Nears, dmexco 2014 Is More Popular Than Ever
In addition, dmexco has once again received registrations from all the significant market participants from the USA, including Microsoft, eBay, Amazon, Facebook, Google, Yahoo!, Adobe, and AOL. Top companies from the eastern hemisphere such as Yandex …
Read more on SYS-CON Media (press release)

YapStone Names Kelly Kay President and Chief Operating Officer
Kelly Kay has over 15 years of global payment and regulatory experience, previously holding senior roles with companies including MasterCard, eBay and PayPal. Prior to … Prior to MasterCard, Kelly was the Associate General Counsel and Head of …
Read more on SYS-CON Media (press release)

Steelwedge Webinar Unveils "Agility Gap" Research From Supply Chain Insights

Steelwedge Webinar Unveils "Agility Gap" Research From Supply Chain Insights
PLEASANTON, CA, May 14, 2012 (MARKETWIRE via COMTEX) — Steelwedge, the leader in cloud-based sales and operations planning (S&OP) will host a live webinar tomorrow with Supply Chain Insights founder, Lora Cecere, who will unveil results of a new study …
Read more on MarketWatch (press release)

New White Paper – Marketing's Role in the Integrated Business Planning Process …
New London, NH (PRWEB) May 04, 2012 Oliver Wight Americas, Inc. has released its newest white paper, "Marketing's Role in the Integrated Business Planning Process: An Advanced Version of Sales and Operations Planning." David Holmes, an Oliver Wight …
Read more on San Francisco Chronicle (press release)

Corry Doyle Named Vice President Corporate Finance & Planning and Treasurer of …
Doyle, who has served as the FGI Acting Vice President Production, Sales and Inventory for the last year, will continue to build and mature the company's Sales and Operations Planning process, focusing on aligning organizational resources to meet …
Read more on MarketWatch (press release)

News Update: The Gap Inc. Unveils New Logo to Numerous Criticisms

April 28, 2012/in Blog, Crowd Sourcing /by Robert Goodman

Fans of The Gap Inc. (NYSE:GPS) now have a new logo to associate with the retailer, which traded in its iconic white-on-blue logo for black letters next to a small blue box. Gap is coming under fire for the logo switcheroo, since the company posted the revamped logo on its website without any previous hints to the public of the rebranding. Some critics just don’t like the new look. However, company officials wrote on the retailer’s Facebook page: “Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.”

Price drops in mass market technology, open-source software, crowd-sourcing, and cloud computing have vastly reduced the costs necessary to build new products in the Internet age. In this clip, FLOODGATE Fund co-founding partner Ann Miura-Ko points out how these elements have converged to create rapid prototyping flexibility, and a never-before-seen ease and ability to tailor new products to market. View more clips and share your comments at ecorner.stanford.edu
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Growthink Unveils 14 Keys to an Effective Marketing Plan to “Skyrocket Sales …

April 21, 2012/in Social Media Marketing Plan /by Robert Goodman

Growthink Unveils 14 Keys to an Effective Marketing Plan to “Skyrocket Sales …
According to Lavinsky, there are four key components to an online marketing strategy: keyword strategy, search engine optimization strategy, paid online advertising strategy and social media strategy. “Your conversion strategy defines how you will …
Read more on Albany Times Union

Weekly Social Media Winners: Pringles, Monster Energy, McDonald's, Nike and Reebok
The Awareness Social Scorecard monitors week-over-week social media fan gains and losses by brands representing industries most actively using social media as part of their marketing strategy to determine who won the social media 'battle' that week.
Read more on MarketWatch (press release)

Social Media Camp Drives Digital Technology With Intertainment Media …
VICTORIA, BC, Apr 19, 2012 (GlobeNewswire via COMTEX) — The organizers of Social Media Camp, one of the fastest growing conferences for marketers, communicators and business professionals, announced that Intertainment Media Inc. will be the charter …
Read more on MarketWatch (press release)

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