“Everything starts with a sale.”

Having worked with thousands of startup companies during the past two decades, I’ve noticed some points of commonality.

One of these is that most entrepreneurs have no background whatsoever when it comes to sales and marketing – and many of the few who do have this background have never applied those skill sets in the startup environment.Chief ImpleMentor for Marketing Strategy

Of course, the problem is that, “Everything starts with a sale.”

Even if you start with a chunk of investment capital, from your pockets or from investors, you will eventually run out of money if you have a negative cash flow from operations. No matter what you do, no matter what you make, no matter what industry you’re in – until you get a sale you have no revenues to cover your costs for being in business.

For all those reasons, entrepreneurs need to invest, on the front end, in producing a significant and detailed sales and marketing plan.

This needs to be done – long before worrying about a business plan.

Ten Questions About YOUR Sales And Marketing Plan

Let me ask you ten questions about sales and marketing for your company:

  • Exactly why are your products and services so significantly different that they will rise above the noise level and they will motivate real human beings and real companies to give you wallet share and pay you real dollars?
  • What, exactly, will be your selling price, direct unit cost, sales volume and total annual revenues for each of the first five years of your company?
  • What is your core message – your tagline that sums up your marketing message?
  • What is your lead generation plan for turning suspects into prospects?
  • What are your sales strategies and sales processes for your lead conversion plan to successfully convert prospects into paying customers?
  • Specifically, what will you use for marketing materials – both online and off-line – that will really get the attention of your Ideal Customer?
  • What are your critical driving assumptions for your sales forecast for the first five years of your company?
  • What are the details of your web marketing strategy and how will you measure its success?
  • What is your specific business model that will generate significant revenues and profit so that all of the effort, time, energy and money that you invest in your new company will give you, and your investors, a meaningful ROI?
  • Specifically, Who? Is doing What? When? for every step and action item on your sales and marketing action plan that lists every major and semi-major milestone for the next 12 months?

These are just 10 of the more than 200 key questions that need to be answered, without arm waving, in order to have a meaningful and realistic sales and marketing plan for your company.

More Than 200 Pivotal Questions For Your Sales And Marketing Plan

If you’d like to know more about these pivotal 200+ questions and you could benefit from my two decades of experience of personally consulting, one on one, with THOUSANDS of startup company CEOs in 49 of the 50 states and in nearly 4 dozen countries on six of the seven continents, I invite you to check out my following Sales and Marketing Plan Services*:

  • Sales and Marketing – Mentoring Service – up to two hours of individualized e-mail and/or telephone mentoring and brainstorming on your answers to my 200+ question Sales and Marketing Worksheet. Price: $350.
  • Sales and Marketing – Mentoring and Sales Forecast Service – up to two hours of individualized e-mail and/or telephone mentoring and brainstorming on your answers to my 200+ question Sales and Marketing Worksheet and a five year sales forecast for your company’s products and services. Price: $495.Sales and Marketing Plans by ChiefImpleMentor
  • Sales and Marketing – Summary Presentation Service – up to two hours of individualized e-mail and/or telephone mentoring and brainstorming on your answers to my 200+ question Sales and Marketing Worksheet; a five year sales forecast for your company’s products and services and a 3 to 5 page summary narrative describing your company’s marketing vision and goals. Price: $650.
  • Concise Sales and Marketing Plan Service– up to three hours of individualized e-mail and/or telephone mentoring and brainstorming on my 200+ question Sales and Marketing Worksheet; a five year sales forecast for your company’s products and services; advertising and marketing costs breakout and a 5 to 10 page summary narrative describing your company’s marketing vision and goals. Price: $895.
  • Comprehensive Sales and Marketing Plan Service – up to four hours of individualized e-mail and/or telephone mentoring and brainstorming on your answers to my 200+ question Sales and Marketing Worksheet; a five year sales forecast for your company’s products and services; advertising and marketing costs breakout and 10 to 20 page narrative describing your company’s marketing vision and goals. Price: $1,295.
  • Comprehensive Sales and Marketing and Action Plan Service – up to five hours of individualized e-mail and/or telephone mentoring and brainstorming on your answers to my 200+ question Sales and Marketing Worksheet; a five year sales forecast for your company’s products and services; advertising and marketing costs breakout; 10 to 20 page narrative describing your company’s marketing vision and goals and a twelve month action plan with the major and semi-major milestones required to implement your sales and marketing plan. Price: $1,995.

Avoid Failure – Get The Help You Need

Whether you use my services are not, get expert help for this critical and pivotal component of your startup company. If you can’t come up with a viable, realistic and implementable sales and marketing plan, then your company will very probably fail.

Avoid failure – get the right, unique answers to the 200+ pivotal questions that you need to know about your sales and marketing plan for your company.

I look forward to hearing from you!

robertsig

Robert Lee Goodman, MBA
Ceo & Chief ImpleMentor

Note: All prices and terms are subject to change and to my time availability. Priority Service is available at a 50% premium and Top Priority Service is available at a 100% premium over the Standard Rates listed above. Please click Queue  / Priority Service for details.

* Market research and/or additional hours of mentoring and help are optionally available at my standard rates subject to availability.  Since genuine and meaningful, in-depth market research and competitive analysis is generally so time intensive, this research and analysis is not included in the above prices. However, I am glad to provide these additional services for my clients on an incremental hourly basis, at my standard billing rate, to whatever level of depth is desired. All prices and terms are subject to change and to my time availability. Priority Service is available at a 50% premium and Top Priority Service is available at a 100% premium over the Standard Rates listed above. Please click Queue  / Priority Service for details.

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