Mistakes to avoid when working with brand influencers

Mistakes to avoid when working with brand influencers
… it on social media. This can result in off-the-mark content that doesn't drive strategic brand goals and, at the end of the day, more noise that dilutes your message. My advice: Clearly communicate to the influencer what you want his readers to do …
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Learn from the best: Publix's social media manager on how to grow Twitter
Behind the @Publix Twitter accounts are real people, so of course a few mistakes have happened in the past year, but we work hard to make sure the information we provide is relevant and correct. We pride ourselves on strategic planning and working with …
Read more on Orlando Business Journal (blog)

LJF Marketing Kicks Off 25th Year
The brand will continue to offer strategic marketing insight for businesses on their blog, which will have monthly topics for companies to use as a marketing resource and gain more information about current advertising, public relations and promotional …
Read more on The Paper Magazine

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