Latest How To Create A Marketing Plan,Blog News

Content Strategy & Content Marketing Are Not The Same
Sure, you could get lucky and create a blog that becomes a hit without a content strategy up front, but that's a rare occurrence. What we find more often is that poorly planned out content marketing dies a slow (or sometimes a very fast) death. This is …
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CMOs and CIOs Need to Get Along to Make Big Data Work
“The CIO is becoming a strategic partner that is crucial to developing and executing marketing strategy.” The pain of getting this relationship right is absolutely worth the gain. Companies that are more data-driven are five percent more productive and …
Read more on blogs.hbr.org (blog)

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