How Paddy Power lured publicity-shy Paul Scholes to front its World Cup content

How Paddy Power lured publicity-shy Paul Scholes to front its World Cup content
Our blog (part of a mischief newsroom environment) features stats and analysis pieces, guest writers and company propaganda – all designed to draw attention to our Sportsbook and PaddyPower.com. Yes, this company … There he was doing his business …
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Social Media Fail to Live Up to Early Marketing Hype
Now it's about what is social doing for you and real business objectives," says Jan Rezab, chief executive of Socialbakers AS, a social-media metrics company based in Prague. When many companies … Mr. Minter says the restaurant still uses Facebook …
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