Blogging And Small Business Marketing

Blogging is an excellent way to supplement your small business marketing. However, there is a great deal of confusion about exactly what role the blog plays in small business marketing and how it helps you to make money.

Contrary to what some people may tell you, the blog itself is not meant to make money. You can add some advertisements, sure, but this is very unlikely to become its own source of legitimate revenue. However, a blog can help you to make your small business more successful and here is how.

** Having a Successful Blog Doesn’t Necessarily Mean Business Success

Creating a successful blog with lots of subscribers is beneficial to your small business marketing in the fact that it helps to create a wide audience to promote your product or service to. The blog itself needs to be successful – measured by the number of regular readers, subscribers, or traffic – in order for your promotions to be successful. The benefit of the blog is the relationship it allows you to create with your regular readers. They get to know you, they get to see your style, and eventually they get to like you and trust you. Is this beginning to sound familiar, i.e. “know like and trust”?

But a successful blog alone isn’t going to make you rich overnight. You might have a million readers, but if those readers have no idea what business you’re in or what it is that you’re actually selling, that’s an awful lot of traffic going to waste. In other words, you can’t neglect your small business marketing in lieu of your blog, or vice versa, and expect to make any substantial profit. Both the blog and the business need to be successful.

A blog is basically meant to facilitate your small business marketing, not to replace it. You create your blog and post regularly, you make a success out of the blog by offering very informative, useful content, you drive tons and tons of traffic, and then you have a huge ready-made audience to promote your products or services to. Since your blog is related to your business, chances are these readers are interested in what you are selling. You take your time and create an expansive marketing plan to promote your new product and then promote it, via your blog as well as other means.

We have seen entrepreneurs who spend so much time researching ideas and writing great blog posts and editing those posts and looking for graphics – their time is totally consumed in the blogging itself and they neglect the actual selling of their products or services.

Once your successful blog is created, you must incorporate the promotion of your products and even test the waters with new ideas. You can’t neglect the blog if you want it to remain successful, but you also shouldn’t expect the blog itself to become a gold mine. Even the most popular bloggers in the world generally get most of their income from products that they promote via their blog, not the blog itself.

Guest blogging, SEO work, and regular updates are all great ways of ensuring that your blog remains successful. With a successful blog you will have a great launching pad for future business promotions. This is how blogging really stands to improve your small business marketing.

Karen Scharf, small business marketing consultant, works with small business owners and entrepreneurs. She offers several papers, reports and checklists, including her FREE 4 Simplest Tactics for Increasing Your Customer Base and Growing Your Bottom Line. Download this and many other small business marketing tips now.

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There are many traditional ways of marketing your product or service. These include word of mouth or simply putting out a sign in your store. And although we are not saying that these are ineffective, we always encourage people to use more drastic measures. The economic and business landscapes these days are very cut-throat; the competition is getting fiercer and fiercer as time passes. This is one of the greatest reasons why small business marketing must not be faced sitting down. In fact we encourage marketers to come up new and exciting ways to market and promote their product; as innovation always seems to garner some amount of attention and manages to separate one’s brand with the rest of the pack. Here are some other promotional tools that do not break the bank but are very effective.

One such promotional strategy that is often left forgotten is posting on the yellow pages. We know it sounds like an ancient promotional strategy, but surprisingly, a lot of people still look numbers up on the yellow pages. The key here is simply printing the right ad on the right spot. Make sure that your ad catches attention and is listed where it is supposed to be categorized under; not on some random page. The same goes for newspaper advertising. Newspaper advertising is actually one very cost efficient way to advertise as several people throughout the day will probably be passing around the newspaper. This means, a lot more people will have a chance to see your ads. Direct mail is another suggestion that is still effective, even though it is often thought of as superfluous and old. The personal touch it adds to the whole experience allows for people to actually take time to read the ads you send them.

Some other promotional strategies you can try to give your small business an edge is advertising on a magazine, which people keep a longer time than newspapers and flyers because they actually cost a considerable amount of money.

This means, as long as the owner of the magazine has it in good condition and displayed for other people to read, you may still get your money’s worth of advertising. You may also try posting ads in e-zines, which is always lucrative since there is a seemingly unending stream of people who use the internet day by day. Business cards and fliers are also good ideas, as long as they are distributed well, executed correctly, and get to the right people. The key here is advertising where your target market can access it.

 

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