Building a brand

Building a brand
After selling Noccona, Deyrmenjian moved to New York to become a fashion consultant to young designers. … Lululemon is an example of that. They are so on point to their ethos. They knew what the brand stood for the moment it was made. You need to …
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What should Uchikoshi do? Thoughts on how to save Zero Escape
Even though I understand the complexities of the situation, and even though I am acutely aware of the existence of other complexities that I have no knowledge of (for example, internal politics at Spike Chunsoft, which undoubtedly exist but to which I …
Read more on Gamasutra (blog)

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