Breaking Away: A New Way to Look at Innovation


New York, New York (PRWEB) February 13, 2012

InnovationExcellence.com, the largest crowd-sourced innovation website in the world, is featuring an exclusive interview with the creators of a groundbreaking new blueprint for innovation.

Model creators Jane Stevenson and Bilal Kaafarani are innovation pioneers and co-authors of the book “Breaking Away: How Great Leaders Create Innovation That Drives Sustainable GrowthAnd Why Others Fail”. (McGraw-Hill 2011)

The interview is available at http://www.innovationexcellence.com/blog/2012/02/13/breaking-away-a-new-way-to-look-at-innovation.

In the interview, Stevenson and Kaafarani discuss the four timeless categories of innovation presented in their book; current trends in innovation; how the uncertainty and contraction of the global economy is impacting innovation; the most profitable type of innovation; and their very best advice to CEOs.

The authors were interviewed by Innovation Excellence Managing Editor Julie Anixter, co-author of “The Big Moo” with Seth Godin, and the former Managing Director of R & D for the Tom Peters Company. The team leadership of Innovation Excellence includes Anixter and two of the worlds leading innovation expertsBraden Kelley and Rowan Gibson.

Stevenson is Vice Chairman, Board & CEO Services at

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