Audience: Marketing in the Age of Subscribers, Fans and Followers

Audience: Marketing in the Age of Subscribers, Fans and Followers

Audience: Marketing in the Age of Subscribers, Fans and Followers

Proprietary audience development is now a core marketing responsibility.Every company needs audiences to survive.  They are where you find new customers and develop more profitable relationships.  And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative.  This powerful mandate challenges all companies to use

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