Deviled Details Business Plan And Strategic and Tactical Action Planning Service

The Deviled Details Business Plan And Strategic And Tactical Action Planning Service – The RIGHT Starting Point For Your Business Plan

“If you think you need a business plan, you probably need Deviled Details!”

Do you need a business plan for a new company or a major, new project or kicking off a new division of your existing company?  Are you wanting to tap the new JOBS Act to raise funds through Crowdfunding? 

Do you just need to know how to reverse engineer success into a viable, Action Plan for success? Do you need a PowerPoint Deck to pitch your plan to investors or bankers in order to have the capital to really implement your business plan? Do you require an investor web site that meets the requirements of state and federal securities laws?

If the answer to any of the above is YES, then you probably already know that a business plan would help you succeed – but do you know what else you need to “connect all the dots” so that you can REALLY get from Point A to Point B? Do you know the best realistic strategies and tactics for genuine implementation that will accelerate your journey to your Point B?

I invite you to watch the following video and then read this article to find out the other three major “must have” components that you will need to successfully implement YOUR vision for YOUR new venture.  Discover the Four Big Dots that YOU must connect to successfully get from your current Point A to your desired Point B.

Can’t Play Flash Or Want To Watch In HiDef?  Click Movie

Secrets of a Start Up Company Junkie

My name is Robert Lee Goodman. First, let me give you a little background on me and some hard fought credentials I’ve gained during the past three decades.

After completing my MBA, I successfully started four dozen of my own companies, hiring hundreds of employees and raising $25 million from investors and venture capital firms. Some of these companies included:

• A $100 million real estate investment company with a diverse portfolio – buying everything from apartment complexes to office buildings, office warehouses and mini warehouses.
• An asset management company subsidiary with operations in five states overseeing 45,000 rental units.
• I built one of my companies into the seventh largest self storage operation in the nation.
• A software company with products on the shelves of 5,000 retail outlets nationwide. I wrote the first program, for real estate investment analysis, staffed the company with about 50 great folks, and ended up taking the company public with a reverse merger into a public shell.
• A financial services company buying defaulted loans from the FDIC and RTC for five cents on the dollar after the debacle caused by the Tax Reform Act.
• An NASD broker dealer company, raising $25 million from angel investors and VC for my own companies.
• A worldwide consulting company, Ceo Resource LLC – consulting for the past 18 years on a 1:1 basis with over 2,000 entrepreneurs and start up CEOs, a lot of them probably with a start up company a lot like yours.

I didn’t tell you all of that for any bragging rights….but to simply show you that I really am a Start Up Company Junkie.

In spite of all the dragons that always need to be slayed with every startup, I love starting companies – and helping other start up junkies to be successful! If you’re like me and most other entrepreneurs, this stuff gets in your blood.

My three decades of experience means I can probably help you immensely with your own plans, your own dragons and your own success…and save you a tremendous amount of time and effort starting your own company or your next major project – and keep you from having to re-invent wheels that I’ve already invented.

The Deviled Details ^TM Business Plan And Strategic and Tactical Action Planning Service That Connects YOUR Big Four Dots

“How To Develop The Best Realistic And Genuinely Implementable Strategies and Tactics For YOUR Company’s Business Plan - Including ALL The Deviled Details. ^TM For Successful Crowdfunding Or Other Financing Needs.”

I’m sure you’ve heard the proverb, “The devil is in the details.”

I call it “The Deviled Details.” These Deviled Details are almost always what keeps folks closer to their Point A than their Point B.

One of the key issues mentioned by several of my clients was that they did not know what to do first. And those who knew what to do first did not necessarily know what to do next.

They reported being “stuck.”

They reported being unsure of how to implement all the various “details” required to fully implement everything that was required to start their company or their new project.

However, if you’ve never started a company that generated money in your pocket outside of selling stuff on eBay, then get ready for a long list of action items that will be required to get you from your current Point A to your desired Point B.

This long list of action items, business strategies and tactics are what I call “The Deviled Details ^TM” required to get you to your desired point B.

That’s one of the goals of my Deviled Details Service: To give you the comprehensive Deviled Details to get you to your desired Point B as efficiently and effectively as possible.

What ARE The Dots That YOU Need Connecting?

During a recent conversation with one my consulting clients, I mentioned that she needed to, “connect the dots” for her new business.

The client, Debra, responded, “That’s the problem – I don’t even know WHAT the dots are supposed to be!”

She, like many of you, had moved from the corporate world to the online world… and was overwhelmed by all the “stuff” that was required for setting up and running her own Internet business.

Debra is very good at what she does – marketing and copywriting – but her skill sets and experience level were not based in management and all the other disciplines and “hats” that must be worn by a small company CEO.

As a consequence, she wasn’t able, on her own, to identify all of her own dots that needed connecting.

YOUR Dots – And YOUR Point B

How about you? Do you understand your own strengths and weaknesses? Do you really know what is required to get to your desired Point B?

Or, are you like my client Debra, and don’t even know what the dots are that need connecting?

That’s one of the goals of my Deviled Details Service: To identify all of your “dots” so you have a detailed map that will get you to your Point B.

Having spent the last three decades working with entrepreneurs, I’ve seen way too many times where their arm waving and generalizations tried to gloss over these dirty details required for realistic implementation. And, most prospective investors these days know it is just arm waving – which means to them that the quick and cheap business plan they are seeing has no substance or validity to any of the content.

If the prospective investor has no confidence in the numbers or the execution plan, this almost always means a NO when it comes time for them to stroke a check for your investment opportunity.

As a result, way too often these quick and cheap business plans with the ignored and trivialized Deviled Details end up as major, and often lethal, dragon attacks that kept these entrepreneurs from moving down the path toward their own Point B.

The Deviled Details Business Plan And Strategic and Tactical Action Planning Service includes my developing a comprehensive financial model for your new company.  Unlike cheap, cookie cutter plans, the financial model with Deviled Details is based on realistic and implementable driving assumptions.

This financial model will show you YOUR expected startup cost, sales forecast, personnel needs and operating costs for your own company. It will also show you how much capital you need to raise in order to successfully implement your plan – and how much of your company you will probably need to sell in order to motivate prospective investors to stroke a check to invest in your company.

Math and numbers and financial spreadsheets may not be of any interest whatsoever to you in general – but these numbers equate to real dollars into, and out of, YOUR pocket. So you might, just maybe, in this case want to pay attention.

Your new company’s future WILL depend on it.

“The Only Thing Worse…”

One of my favorite proverbs is, “The only thing worse than going the wrong direction, is going the wrong direction enthusiastically!“

One thing about us entrepreneurs: we love doing things enthusiastically.

The problem, of course, is that if we go charging off in the wrong direction, at some point in we had to stop, turn around and retrace our steps back to Point A and start all over again.

The upshot of starting over again is all the time, energy, effort and money that you just spent going down that dead-end trail is mostly wasted – the time spent going the wrong direction delays your successful implementation of your vision.

It also means that you need more money, more time, more effort than you would have otherwise needed if you had done a better job of planning and pick the right direction to begin with.

That’s really the purpose of The Big Dots that are covered in this Deviled Details Service.

Even if you just do a little bit of work on each of the Big 4 Dots…even if you only generate a couple of dozen action items…even if you only make sweeping approximations for your underlying business model assumptions, you’re probably going to be much better off because you’ve eliminated some of those wrong directions.

The more time you spend on all of those Deviled Details, the more wrong directions get eliminated. The more wrong directions that get eliminated, the much more likely will be your success.

So, what’s it worth to you?

• How many hours are you willing to invest in order to eliminate as many wrong directions as you possibly can? One? Five? Ten? Hundred?
• How many hours, months or years are you going to waste, otherwise, cleaning up the mess from not doing it right the first time?
• How many dead-end trails will you take from going the wrong direction?
• How many dead-end trails will critically jeopardize the very future of your new venture? What will THAT cost you?

Here’s Part Of What You Get With Your Deviled Details Business Plan And Strategic and Tactical Action Planning Service

The Service is organized into The Four Big Dots:

Big Dot #1: Your Personal Plan– After 30 years in business and after consulting to over Two Thousand entrepreneurs and start-up company CEOs, one fact is crystal clear. If your personal goals and your company goals are not congruent, your life will be filled with dragons galore.

I step you through 82 pivotal questions that very quickly help you define what you want for YOU:

• What are YOU going to be doing five years from today?
• What are the right tactical and strategic decisions for YOU?
• Unless you know where you’re going in your personal life, it’s going to be difficult to make a lot of the right business decisions.

You’re getting ready to start down a long path that might lead to success and riches – or failure and ruin. Your journey down this path may consume a good portion of the next year or even decades of your life.

The question is: are you going to end up with a business life that is totally congruent with your personal needs – and the needs of your family?

There are, of course, no wrong answers to any of the 82 questions I am going to ask you. Just different answers.

But, short of catastrophe, five years from today WILL happen. You might as well choose the direction and the destination YOU want.

The journey has already started.

Are you SURE you are going the right direction? Is your new company on the same right path?

Find out for sure with The Deviled Details Action Planning Service!

Big Dot #2: Your Action Plan – The most important concept to learn for realistic Action Planning is a very simple equation that almost everybody in your entire organization and family can understand:

W³ = Who? Is Doing What? When?

• This is the part that makes people accountable.
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• This is the part that makes sure you don’t overlook needed resources and what they’re going to cost.
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• This is the part that so many first–time entrepreneurs try to arm–wave over and trivialize so much – that they end up killing their company.

The goal of my Action Plan is to include EVERY major and semi–major milestone that has to be accomplished in order for you to realistically move from your current Point A to your desired Point B.

Once we complete your individualized Action Plan, it will probably contain HUNDREDS of specific, prioritized actions that you will need to take, dots that you will need to connect, in order to successfully implement your vision for YOUR new company.

How many Action Items are on your current list for successful implementation? Could you benefit from comparing your current list with the HUNDREDS of specific, prioritized actions we will start with my Deviled Details Service?

I have already developed a comprehensive list of Action Items that will be our starting point for your own individualized Action Plan.  These include:

• Business Planning: 71 Action Items
• Fundraising: 34 Action Items
• Sales and Marketing: 104 Action Items
• Personnel: 26 Action Items
• Operations: 24 Action Items

These 259 prioritized Action Items are just the starting points – before we add all of your own company-specific Action Items that will show you, and prospective investors, exactly how you plan on getting to your Point B – and how you are going to realistically implement your business plan.

These are the Deviled Details that most entrepreneurs overlook.  These are the Deviled Details that will help your business plan rise above the noise level to get the attention of prospective investors – above all of those other startup and emerging companies that are competing for the same investor dollars.

Big Dot #3: Your Financial Model – This shows the math behind your business concept and how you’re going to actually end up making a net profit.

Many entrepreneurs, and even those producing business plans for others, often greatly underestimate the critical importance of the numbers. The underlying driving assumptions for the entire business model have GOT to be realistic, implementable and believable – or the projections will be worthless and the narrative part of a plan will be irrelevant.

Doing the numbers wrong is a primary reason so many start–up companies fail.

However, when you start a new company or major new project, some immediate questions are raised:

• What specific products will you produce or services will you offer?
• What will you charge for each of these products and services?
• How many customers will you have each month and each year for each of your products and services?
• What kind of organization and organizational cost will be required to both be in business and provide your customers with an outstanding experience every time they buy from you?
• How much cash investment will be required for genuinely realistic implementation and to get past break-even cash flow?

Your answers to these questions and the underlying arithmetic from these numbers will define your financial model for your company.

Not sure where to start when it comes to defining your own financial model?

That’s the purpose of this section – to generate a financial model for YOUR new company, with YOUR proposed products and services, with YOUR ideas for personnel and operating costs.

Do you REALLY know your cash requirements and net profit goals for the next 3-5 years for your new company or project?

Find out for sure with The Deviled Details Business Plan And Strategic and Tactical Action Planning Service!

Big Dot #4: Your Business Plan – This is where you identify your market niche and micro niche, your strategy and tactics for rising above the noise level, what you’re going to do to grab your prospective customers’ attention and exactly how you intend to motivate them to pull the trigger and actually buy your products and services.

This is the fourth of the Four Big Dots that need connecting for your new company – and asks you about 150 questions about YOUR new company that will help you develop the strategic insights that you will need in order to produce a realistically implementable action plan of tactics.

This Business Plan Planning Worksheet is not so much a template but is, instead, a framework for data gathering, brainstorming and decision–making.

For each question, I coach you to drill down as deeply as you can, anticipating every possible nuance of detail that relates to each topic. I want you to try to imagine all that you will need to know to make the right, informed managerial decision, how you would find the best answer and what decisions you make with that information for each of the 150 questions.

Some of the items on this checklist may generate some new thinking or drive some brainstorming activity between you and your team members – both of which are good things!

However, the more comprehensive your answers to these questions you can give now, the better focused will be your vision of your new company or project and the more likely will be your success during execution and implementation.

Can you answer the important strategic questions about YOUR new company?

While Deviled Details does not include the narrative portions of a business plan, it can provide well thought out answers to these 150 questions.  And, these answers can be used to add the appropriate narrative to your detailed financial projections and action plan  to end up with a comprehensive business plan.

Getting From Your Current Point A To Your Desired Point B

With the Deviled Details Business Plan And Strategic and Tactical Action Planning Service, you learn how to connect the Four Big Dots specifically for YOUR company.

You have already learned how the Deviled Details of the Four Big Dots are what keep most entrepreneurs from getting from their Point A to their Point B.

With Deviled Details, you will learn how all four Big Dots are interrelated for your own company – and how not doing even one of the Dots correctly can be a deal killer that will block your path to success.

Seeking Crowdfunding, Investors or Venture Capital?

Are you considering the romance and seduction of angel investors or venture capital? Or, do you plan on tapping the new opportunities from the just-signed JOBS Act so you can pursue crowdfunding with your Deviled Details Business Plan?

If so, your credibility will be significantly enhanced by completing The Deviled Details Action Planning Service. Prospective investors will be able to clearly see your game plan – and understand how well thought out your implementation steps are.

This can give you a huge competitive advantage over other, competing investment opportunities where those companies only have arm-waving generalizations in answer to the hard questions prospective investors can ask. This will be especially true with crowdfunding when everyone and his brother will be competing with you for prospective investor attention!  With crowdfunding, you will need multiple ways to rise above the noise and convince prospective investors that you are both legitimate and that you offer a realistic risk/reward opportunity.

With Deviled Details, you will be prepared for virtually any question that prospective investors might ask. And, the great thing is: it isn’t just all for show.

You really will be much better prepared to get your new company to your desired Point B – the same Point B that you will be promising prospective investors – all because you were smart enough to see all the benefits of investing in the Deviled Details Business Plan And Strategic and Tactical Action Planning Service!

How Much Is All This Worth to You?

What will it cost you to try and get to YOUR Point B alone?

How many dead-end trails will you take from going the wrong direction, maybe enthusiastically? What will that cost you? How much will your risk increase?

How about you?

How much is the success of your new venture worth to you? What is the value to your future and the future of your new company or project? How much time and money will you waste if you don’t benefit from The Deviled Details Crowdfunding Strategy and Tactics Action Planning Service?

What’s it worth to you to learn the right action steps – from a serial entrepreneur who is a seasoned, international consultant to thousands of start up companies?

Three MAJOR Bonuses – To Get You To Your Point B Faster

In addition to all of the above, you also will receive three major bonuses that are specifically designed to help expedite your fundraising:

1. You get a FREE digital copy of my five hour audio course on Funding Foreplay:  A four module audio training course that is designed to teach start up company CEOs like you – how to romance and seduce investors.  This course sells on Amazon for $97 – but is yours free with my Deviled Details Action Planning Service. With Funding Foreplay, you also receive 14 detailed real life sample documents including a business plan; private placement memorandum, one page summary sheet, eight page executive summary, subscription document and a whole lot more.  These are documents you can use as a model for your own investor romancing.
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2. You get a FREE Investor-Focused PowerPoint Deck – in both PowerPoint and Acrobat formats – that show your company specific executive summary and  financial projections that we develop with Deviled Details. This PowerPoint Deck will also show the investment opportunity for your audience and will even go for the close and ask for the check.  Even if you know PowerPoint yourself, this gives you a great starting point that can be easily edited and expanded to match the needs of any presentation you need to make.
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3. You get your own WordPress website for your password-protected business plan and investment offering. This website will have a public page that will serve as the entry point to the password protected investor pages.  These investor pages will have the primary financial charts, tables and investment analysis that we develop with Deviled Details along with your executive summary of the business plan.  Once you have completed your full business plan, you can post even more information including the opportunity to drill down and provide whatever other supporting documents you wish.  You can even include a link to download your complete business plan and your private placement memorandum once the visitor completes a prospective purchaser questionnaire to ensure that they are a qualified investor.  Having this WordPress investor website will become even more important when the SEC finishes their new JOBS related changes to the official rules and regulations for crowdfunding.  And, since the site is set up as WordPress, you will have total administrator access to add, delete and edit any and all content – without the need for a web master!  As an added bonus, this means that you can use your new WordPress site as a starting point for your entire website for your company if you don’t already have one.  And, I will even provide the hosting for this WordPress website for free for a year.

Note:  These three major bonuses are only available for a very limited time.  So, particularly if you plan on raising investor funds, I strongly recommend you sign up for Deviled Details today.

Now Comes the Catch

But there’s always a catch, right? Here’s the one for The Deviled Details Action Planning Service: I have very limited slots available for this kind of intensive one-on-one mentoring and coaching.

I don’t delegate ANY of this – my Deviled Details Action Planning Service clients get the benefit of my Compound Knowledge gained from my three decades of experience working with over 2,000 other entrepreneurs.

However, my availability for one-on-one mentoring can be very limited due to my other client, corporate and personal commitments and time requirements. Hence, some of my mentoring options may be unavailable at any given time.

As of the time of this last update to this web page, I currently have time slots for only EIGHT new clients for my Deviled Details Action Planning Service.

The Waiting List

This number of available slots for my Deviled Details Action Planning Service may be different right this minute – so reserve your spot NOW for one of the few available slots left.

If all the slots are currently filled, you will be automatically added to the waiting list – in the order in which you sign up and make payment.

If you are added to the waiting list, 100% of any payment you made will be immediately refunded until such time we actually begin working together. I use the payment as my litmus test to make sure a client is serious and committed to using my services. Hence, even though I immediately refund the 100% payment if all slots are filled, it is the only way to get on the waiting list.

Once a slot becomes available (usually from me wrapping up the service with another client) and your spot is next on the list, you will be contacted and offered the next slot. If you want it then and are ready to pay at that time, great! If not, your name will be taken off the waiting list, and the next person on the list will be contacted.

The Deliverables With Your Deviled Details Business Plan And Strategic and Tactical Action Planning Service

Deliverables included with my Deviled Details Service:

1. Five hours of one-on-one telephone and email consulting and brainstorming with me about your strategies, tactics, fundraising, action planning, financial driving assumptions, derivative projections, your investment web site, etc.  These five hours of consulting and mentoring can be used to discuss any of your problems, issues, concerns or opportunities. It’s up to you. Our goal is to get you the best set of deliverables possible! (Additional hours are optionally available at my standard rate if you need them.)
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2. A detailed five year financial forecast for your company – including start up capital needs, revenue forecasts, profit and loss, cash flow, break-even analysis, balance sheet, ratio analysis and an analysis of your company’s future valuation – including an investment analysis showing the recommended amount of your company to sell in exchange for the funding your need for your business plan.
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3. Four mind maps showing the major moving parts of your company in a graphical, non-linear manner that will help you with brainstorming, problem solving, team building, decision making and visual thinking. These mind maps include your personal plan, financial model, action plan and business plan.
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4. Your primary strategy and tactics realistically defined and tied to your financial projections so you have increased clarity of your Point B – and how to get there.  You will end up with specific strategies and tactics that are directly tied to relevant milestones to get you there.  No more vague arm waving – just crystallized focus on the main goal so you can stay on course to your Point B.
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5. A prioritized Action Plan in Excel format that will specify all the major and semi-major milestones for your company’s next 12 months, listing your W Cubed = Who? Is Doing What? When? – For each line item on your Action Plan. Since this is in Excel format, it is easy to update and enhance as schedules, resources, problems and opportunities change. We start with 259 prioritized Action Items that are typical for the more than 2,000 startup companies I have worked with during the past 18 years – and expand this Action Plan with your company specific major and semi-major milestones for the first 12 months after you receive your funding.
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6. Bonus #1:  A FREE digital copy of my five hour audio course on Funding Foreplay:  A four module audio training course that is designed to teach start up company CEOs like you – how to romance and seduce investors including 14 detailed real life sample documents you can use as a model for your own investor romancing.
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7. Bonus #2:  A FREE Investor-Focused PowerPoint Deck – in both PowerPoint and Acrobat formats. This 15-25 slide presentation will show your company specific executive summary and  financial projections that we develop with Deviled Details – a presentation that will be ready for “prime time” by the time we finish – complete with your logo and corporate color scheme.
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8. Bonus #3:  Your own FREE WordPress website for investors developed and hosted for free for a year.  An investor web site has got to be properly designed in order to meet the very strict requirements of both state and federal securities law.  With Deviled Details, you get this as a Free Bonus.  You get an individualized password protected WordPress website with all of the major financial information, graphs and tables and investment analysis developed with Deviled Details that you can show to qualified investors – complete with your logo and corporate color scheme.

How else will you gain this kind of clarity about your company? How else will you realistically develop these mission critical plans for action in a timely manner – before it is too late for you and your company? How else do you plan on showing prospective investors that your plan is different than all the other plans that will cross their desk this week?

Still just want a cookie cutter business plan? 

Or, do you want to rise above the noise level and show a fully thought out plan, with all the Deviled Details, to your prospective investors?

The good news for you is that The Deviled Details Business Plan And Strategic and Tactical Action Planning Service is affordably priced at only $3,900 for your individualized consulting.

Isn’t your future, and greatly increased chances for the successful completion of your vision of your new company or project, worth a total cost of only $3,900?

• Deviled Details Strategic and Tactical Action Planning Service: Cost: $3,900. 

Reserve your spot now for The Deviled Details Business Plan And Strategic and Tactical Action Planning Service!

Get Started With Your Journey to YOUR Desired Point B – Right Here – Right Now

Don’t want to have to wait? Sign up now!

You can almost taste what it will be like to finally have your own company or have your new project in place – and what it will mean to you and your own future – when your company not only survives but thrives with success.

That’s the purpose of the Deviled Details Business Plan And Strategic and Tactical Action Planning Service – to give you the insights to design your own business model, your business plan, your action plan, your personal plan to answer all the questions that come with your desired Point B.

In a hurry to get to Point B?  Need individualized, one-on-one mentoring on all the steps described in The Deviled Details Business Plan And Strategic and Tactical Action Planning Service?

Need an experienced “WHO” to get your “WHATs” done quickly?

My Deviled Details Business Plan And Strategic and Tactical Action Planning Service is focused on expediting completion of all Four Big Dots for you and your company.

The cost is only $3,900 and includes all three bonuses and is subject to availability. Reserve your spot now. Click the Buy Now Button and start moving from your current Point A to your desired Point B.

• Deviled Details Business Plan And Strategic and Tactical Action Planning Service: Cost: $3,900.

Best wishes for stellar success,

Robert Lee Goodman, MBA
Ceo & Chief ImpleMentor

PS: Contact me today to discuss how my mentoring and other Chief ImpleMentor Services can help you and your company better succeed and benefit from the new crowdfunding law and my business plan services.

PPS:  Don’t just settle for a cookie cutter business plan – do a Deviled Details Plan! Reserve your spot now by clicking the Buy Now Button and start moving from your current Point A to your desired Point B.

• Deviled Details Business Plan And Strategic and Tactical Action Planning Service: Cost: $3,900.

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