Why low-key launches won't work for every marketing campaign

Why low-key launches won't work for every marketing campaign
Peugeot's new marketing campaign for its RCZ R sports car has been a bit different: low-key, almost subtle, focusing on social media and teaser clips with little reference to the car itself. It isn't alone. When Beyoncé launched her fifth solo album in …
Read more on The Guardian (blog)

How Facebook Could Move Beyond Social Media
It's unclear whether this is something that will change or continue, but it is indicative of how the world of social media behaves. One minute, everyone prefers to … Telecom company Sprint recently tapped Facebook as a technical consultant to build …
Read more on PSFK

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