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New Customizable Bag Line from FPgirl Combines Fashion and Function for Girls on the Go

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Beverly, MA (PRWEB) March 20, 2013

FPgirl.com by FashionPlaytes (http://www.fashionplaytes.com), the first girl-driven fashion and style destination, has added a new line of bags to its accessories collection, perfect for girls on the go. Bags are an essential part of every girl’s wardrobe as they move from school to sports and rehearsals to a night out with family or friends. Whatever the occasion, FPgirl’s design-it-yourself bags add the perfect finishing touch.

The new bag line includes:


    The Brooklyn Mutli Wear Everyday Bag
    The Layla Overnight Bag
    The Avery Large Tote Bag
    The Aria Fun Printed Wristlet
    The Addison Compact Messenger Bag

The new line features bright neon colors and fun prints with vibrant peace signs and zebra prints accented with bright pink or blue. FPgirl has also added a new label maker, so girls can personalize their bags with name, initials or even favorite sayings. Girls can further customize their bags by adding ribbon and rhinestone trim and other trendy embellishments including sport graphics, fun mustaches, cool high-tops and much more.

“FPgirls are full of energy and need bags that can keep up with them as they move from activity to activity,” said Sarah McIlroy, CEO and Founder of FashionPlaytes. “Our community has been asking for bags that really reflect their personality. This new line delivers style, durability and function all built in to be a perfect match to whatever event the girls have going on. Plus, girls can add fun, personal touches to make each bag uniquely theirs.”

The bags are the perfect complement to FPgirl’s new spring fashion line, which features girl-influenced designs including everything from sassy circle tops to comfy tunics and hoodies to stylish denim jackets and skirts — perfect for school, sleepovers and everything in between.

About FashionPlaytes and FPgirl:

FashionPlaytes is the creator of FPgirl.com, the online fashion and style destination where girls are designers and set the trends. The FPgirl community is filled with vibrant, talented, and supportive girls who create cool custom clothing, crowd-source designs, and share their insights about what it’s like to be a girl in today’s world. FashionPlaytes celebrates all girls, providing a fun, safe, interactive environment. Its engagement-driven ecommerce platform is fueled by girls, for girls, making it the go-to place for all things fashion related.







FPgirl Market Insights Program: Tweens Prefer Clothes Over Bling, and Rank Disney Channel As Their Fan Favorite

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Beverly, Massachusetts (PRWEB) April 09, 2013

FashionPlaytes, Inc. today released new data about how tween girls think about fashion, style, entertainment and brands as part of its FPgirl Market Insights Program. Tweens are playing an increasingly active role in how and who they engage with from a brand perspective and are commanding a larger percentage of the family spend on entertainment, technology, fashion and travel.

According to a recent Market Insights poll, nearly 50% tween girls consider clothing as their top fashion item over jewelry, bags or shoes. This data reflects the buying habits tween girls have shown on FPgirl’s e-commerce platform, both in terms of buying behavior but also in the types of fashion choices they make as they engage with the fashion design process. To date, girls have designed over 8 million outfits on FPgirl.com, including everything from dresses and skirts to tops and pants.

FPgirls also prefer Disney Channel over rival Nickelodeon by a nearly 4 to 1 margin, according to a recent poll. In commenting on their entertainment preferences, several girls mentioned the loss of shows such as iCarly and Victorious as a primary driver for their move to the house the mouse built, as well as the popularity of the shows Austin & Ally, Shake It Up, Jessie and Good Luck Charlie. Tween girls are also showing a growing interest in reality-based shows that run on networks such as the Food Network, Animal Planet, HGTV and specifically A&E’s Duck Dynasty. PBS Kids ranked last in the poll, with many girls noting that the content was geared toward a younger audience.

“The girls of Generation Z are clearly tapped into the world around them and can change their preferences and loyalties based on what they see and hear from brands they love, as demonstrated by the shift to Disney following the end of shows they watched on Nickelodeon,” said Andy Komack, Market Insights Program Director. “We expect brands to closely monitor and engage with this key demographic as the market develops to ensure they stay engaged with this highly elusive and in-demand group of girls.”

About FPgirl Market Insights:

FPgirl Market Insights pulls information from FPgirl’s 700,000+ member fashion design community, where girls regularly post information, interact with each other and provide unique input via the site’s polls. The program is designed to provide previously unavailable information on everything from what girls wear, how and where they shop, and how they like to be entertained. Insights uncovered through the FPgirl Market Insights program gives brands a unique and unfiltered glimpse into what makes these digital natives tick.

Subscribe to the Market Insights Program here. For more details or to ask about partnership opportunities, please contact insights(at)fashionplaytes(dot)com.

About FashionPlaytes and FPgirl:

FashionPlaytes is the creator of FPgirl.com, the online fashion and style destination where girls are designers and set the trends. The FPgirl community is filled with vibrant, talented, and supportive girls who create cool custom clothing, crowd-source designs, and share their insights about what it’s like to be a girl in today’s world. FashionPlaytes celebrates all girls, providing a fun, safe, interactive environment. Its engagement-driven ecommerce platform is fueled by girls, for girls.

Media Contact:

Halley Spong

Connect2 Communications

halley(at)connect2comm(dot)com

919-539-7862







FPgirl Celebrates Everlasting Friendship with Crowdsourced Necklace

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Beverly, Massachusetts (PRWEB) April 16, 2013

FPgirl by FashionPlaytes (http://www.fashionplaytes.com), the first girl driven fashion and style destination, has introduced the Infinity Charm Necklace, winner of FPgirl’s recent BFF design contest and newest crowdsourced addition to the FPgirl site. The winning design, which features a classic chain necklace with the words “best friends” decoratively written in an infinity sign, was chosen out of hundreds of submissions by the FPgirl community and is an exciting style statement representing the unbreakable bond between best friends.

“With so much attention currently focused on how fashion brands are influencing young girls, contests like this let our FPgirls take control and express their individuality through the clothing and accessories they design themselves,” said Sarah McIlroy, founder and president of FashionPlaytes. “This BFF contest—where designs were created and voted on by our FPgirls—is just one way our site allows girls to unleash their creativity.”

Girls were invited to submit a BFF design that could be added to clothing or accessories during a recent FPgirl Design Contest. Over 750 entries were submitted and then voted on by the FPgirl community to decide the winner. The Infinity Charm Necklace is now available on the FPgirl site and makes the perfect gift for any best friend.

As the latest addition to the FPgirl site, the Infinity Charm Necklace joins an already colorful and eye-catching accessories line. Girls can dress up their self-designed clothing with charm bracelets, necklaces, barrettes and Hair Flings™, all available with 125 charms to mix-and-match.

About FashionPlaytes and FPgirl:

FashionPlaytes is the creator of FPgirl.com, the online fashion and style destination where girls are designers and set the trends. The FPgirl community is filled with vibrant, talented, and supportive girls who create cool custom clothing, crowd-source designs, and share their insights about what it’s like to be a girl in today’s world. FashionPlaytes celebrates all girls, providing a fun, safe, interactive environment. Its engagement-driven ecommerce platform is fueled by girls, for girls, making it the go-to place for all things fashion related.







FPgirl Market Insights Program: Gen Z Girls Prefer Gaming Over Lifestyle Apps and Admire Zendaya Colemans Sense of Style

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Beverly, Massachusetts (PRWEB) April 24, 2013

FashionPlaytes, Inc. today released new data on what tween girls think about fashion, style and entertainment as part of its FPgirl Market Insights Program. The data looks at Tech Trends and Fashion Influences and delivers a unique understanding of how tween girls view the world of mobile apps, as well as how they identify their style with celebrities.

Tech Trends: In a world of mobile apps, FPgirls skew heavily to arcade-style games, preferring Temple Run and Subway Surfers over other games, and even other app types. 56% of the over 2,600 voters selected these apps above others such as Instagram, Pandora, Angry Birds and Kik. Although 1 in 5 of the girls selected Instagram as their favorite app, and commented on their love for texting via Kik, the results show an overall high interest in gaming-related apps instead of the lifestyle/ entertainment category.

“We have been exploring how tween girls find and use apps through a series of surveys and polls,” said Andy Komack, FPgirl Market Insights program director. “When we ask girls in an open forum to volunteer apps that they love, they lean heavily to games. When they vote on top apps, the same pattern emerges,” adds Komack. “We are currently working with our community of girls to understand how they find and use apps in the world of fashion. The information we have gathered so far is fascinating, and points to interesting ways that they perceive apps.”

Fashion Influences: FashionPlaytes also gave a sneak peek at their celebrity series of data in the Market Insights program, where Zendaya Coleman was a clear winner in terms of providing fashion inspiration for girls.

“As you might imagine, tween girls rapidly evolve their tastes and preferences,” says Komack. “In an earlier poll, girls clearly stated that they derive fashion inspiration from themselves, instead of from celebrities. At the same time, girls do obviously follow celebrities. We have seen that our girls have moved fluidly between Taylor Swift, Victoria Justice, Lucy Hale, Zendaya Coleman and others in terms of who provides inspiration.” The data about Zendaya Coleman leading the poll is also closely aligned to an earlier poll about favorite TV channels where FPgirls heavily skewed to watching the Disney Channel, where Zendaya reigns, with 70% of their vote.

About FPgirl Market Insights:

FPgirl Market Insights pulls information from FPgirl’s 700,000+ member fashion design community, where girls regularly post information, interact with each other and provide unique input via the site’s polls. The program is designed to provide previously unavailable information on everything from what girls wear, how and where they shop, and how they like to be entertained. Insights uncovered through the FPgirl Market Insights program gives brands a unique and unfiltered glimpse into what makes these digital natives tick.

Subscribe to the Market Insights Program here. For more details or to ask about partnership opportunities, please contact insights(at)fashionplaytes(dot)com.

About FashionPlaytes and FPgirl:

FashionPlaytes is the creator of FPgirl.com, the online fashion and style destination where girls are designers and set the trends. The FPgirl community is filled with vibrant, talented, and supportive girls who create cool custom clothing, crowd-source designs, and share their insights about what it’s like to be a girl in today’s world. FashionPlaytes celebrates all girls, providing a fun, safe, interactive environment. Its engagement-driven ecommerce platform is fueled by girls, for girls.

Media Contact:

Halley Spong

Connect2 Communications

halley(at)connect2comm(dot)com

919-539-7862







KidzVuz and FPgirl Team Up to Find a New Tween Fashion Reporter

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New York, NY (PRWEB) May 06, 2013

KidzVuz, the video review and sharing site and app for kids, and FPgirl, the style and fashion destination for tween girls, have joined forces to find the next girl fashion reporter. The search kicks off with a video contest asking girls to show off their fashion savvy and style.

“Fashion has always been a very popular topic for users of our site,” explains Rebecca Levey, co-founder of KidzVuz. “So teaming up with FPgirl to help them find a girl fashion reporter just made sense.”

To help decide who will be the next FPgirl fashion reporter, the contest, run on KidzVuz’ COPPA compliant video platform, asks girls to leave a short video about their favorite outfit, fashion trend, or fashion icon. The top three entries, chosen by the FashionPlaytes team, will win a $ 50 FashionPlaytes gift card. Then, the top videos will be posted on the site, where the FPgirl community will choose a winner.

“At FPgirl, we are all about empowering girls to be creative and think for themselves,” says Stacy Coleman, Interactive Marketing Manager. “Our highly engaged community is constantly filling us in on their favorite styles, trends and more, so this contest is a great extension to those efforts. Partnering with KidzVuz, who has a similar community and the same values regarding tween safety and privacy protection, seemed like a natural fit.”

“Safety is our top priority,” agrees KidzVuz co-founder Nancy Friedman “we watch every video and read every comment before it goes up. And it’s not automated. We use actual human beings! That way, we know that kids are empowered, engaged, and protected.”

The KidzVuz FPgirl contest gives tween girls – who are too young to be on YouTube – a chance to be content creators, and not just content consumers. Through the contest, they get to express their style, their opinions and themselves.

The contest runs through May 20th and girls can enter at http://www.KidzVuz.com/contests.

About FPgirl:

FashionPlaytes is the creator of FPgirl.com, the online fashion and style destination where girls are designers and set the trends. The FPgirl community is filled with vibrant, talented, and supportive girls who create cool custom clothing, crowd-source designs, and share their insights about what it’s like to be a girl in today’s world. FashionPlaytes celebrates all girls, providing a fun, safe, interactive environment. Its engagement-driven platform is fueled by girls, for girls.

About KidzVuz:

KidzVuz, LLC is a tween focused media and Entertainment Company dedicated to delivering safe, creative and empowering products to tweens and their parents through interactive media, mobile apps, brand marketing and live events. Launched in 2011, KidzVuz runs the only website and iOS app that allows tweens to create and share videos about the products and brands they love.

Brand partners have included Microsoft Surface, The Children’s Place, Fashion Angels, Parragon Publishing, Nature’s Path, Audible.com, Homewood Suites by Hilton and more.

Founded in 2011 by Nancy Friedman and Rebecca Levey, KidzVuz has been featured in the Wall Street Journal as a top site for tweens, Teachers First as an educational resource, and was named a best new site of 2011 by Cool Mom Picks. The KidzVuz app was named by EW.com as one of the Top Ten Apps for Kids of 2012. For more information, visit KidzVuz.com.