Posts

Social Media Channel Map Template

Social Media Channel Map Template

Use this Microsoft PowerPoint Presentation to outline your Social Media strategy by channel. Map your strategy by grouping selected channels into bubbles and…
Video Rating: 5 / 5

http://154d87zemelxv5tfmepzyz2l84.hop.clickbank.net/ A social media template will make the difference in social media marketing.
Video Rating: 0 / 5

FPgirl Market Insights Program: Tweens Prefer Clothes Over Bling, and Rank Disney Channel As Their Fan Favorite

Beverly, Massachusetts (PRWEB) April 09, 2013

FashionPlaytes, Inc. today released new data about how tween girls think about fashion, style, entertainment and brands as part of its FPgirl Market Insights Program. Tweens are playing an increasingly active role in how and who they engage with from a brand perspective and are commanding a larger percentage of the family spend on entertainment, technology, fashion and travel.

According to a recent Market Insights poll, nearly 50% tween girls consider clothing as their top fashion item over jewelry, bags or shoes. This data reflects the buying habits tween girls have shown on FPgirl’s e-commerce platform, both in terms of buying behavior but also in the types of fashion choices they make as they engage with the fashion design process. To date, girls have designed over 8 million outfits on FPgirl.com, including everything from dresses and skirts to tops and pants.

FPgirls also prefer Disney Channel over rival Nickelodeon by a nearly 4 to 1 margin, according to a recent poll. In commenting on their entertainment preferences, several girls mentioned the loss of shows such as iCarly and Victorious as a primary driver for their move to the house the mouse built, as well as the popularity of the shows Austin & Ally, Shake It Up, Jessie and Good Luck Charlie. Tween girls are also showing a growing interest in reality-based shows that run on networks such as the Food Network, Animal Planet, HGTV and specifically A&E’s Duck Dynasty. PBS Kids ranked last in the poll, with many girls noting that the content was geared toward a younger audience.

“The girls of Generation Z are clearly tapped into the world around them and can change their preferences and loyalties based on what they see and hear from brands they love, as demonstrated by the shift to Disney following the end of shows they watched on Nickelodeon,” said Andy Komack, Market Insights Program Director. “We expect brands to closely monitor and engage with this key demographic as the market develops to ensure they stay engaged with this highly elusive and in-demand group of girls.”

About FPgirl Market Insights:

FPgirl Market Insights pulls information from FPgirl’s 700,000+ member fashion design community, where girls regularly post information, interact with each other and provide unique input via the site’s polls. The program is designed to provide previously unavailable information on everything from what girls wear, how and where they shop, and how they like to be entertained. Insights uncovered through the FPgirl Market Insights program gives brands a unique and unfiltered glimpse into what makes these digital natives tick.

Subscribe to the Market Insights Program here. For more details or to ask about partnership opportunities, please contact insights(at)fashionplaytes(dot)com.

About FashionPlaytes and FPgirl:

FashionPlaytes is the creator of FPgirl.com, the online fashion and style destination where girls are designers and set the trends. The FPgirl community is filled with vibrant, talented, and supportive girls who create cool custom clothing, crowd-source designs, and share their insights about what it’s like to be a girl in today’s world. FashionPlaytes celebrates all girls, providing a fun, safe, interactive environment. Its engagement-driven ecommerce platform is fueled by girls, for girls.

Media Contact:

Halley Spong

Connect2 Communications

halley(at)connect2comm(dot)com

919-539-7862







Realizing The Value Of Content Curation Across The Channel

Realizing The Value Of Content Curation Across The Channel
Through a survey of more than 500 marketers, Curata confirmed that although original content acquired most of businesses' marketing mix (65 percent), companies were paying more attention to curated content (35 percent) and syndicated content (10 …
Read more on Channelnomics

10 Words Entrepreneurs Should Use With Caution
Will this business scale? Listen to you sounding like a venture capitalist! But I don't know if that means growing to two stores or 10,000 stores, going international or going public, making you a billionaire or finding one crucial employee to help you …
Read more on New York Times (blog)

3 under-appreciated tactics that can add value to customer lifecycle comms
But I wanted to take the opportunity in this blog post to highlight three campaign tactics that I don't hear mentioned that often and which could potentially add value to your customer lifecycle communication programs. 1. The beautiful exit. Most …
Read more on Marketing magazine Australia (blog)

THOMAS | The Road Not Taken
The plan seemed simple, and success by the age of 25 would be imminent. Yet here I am at the … This column is for the girl who has always dreamed of being on stage her whole life, but listened to all of the naysayers who claimed a performance career …
Read more on Cornell University The Cornell Daily Sun (blog)